An eighteen years generation leap in Sahara One’s
MATA KI CHOWKI!
The battle of good versus evil continues into a new generation.
Since its inception, SaharaOne’s ‘MATA KI CHOWKI’, has embarked on a journey for the restitution of goodwill. The story revolves around Vaishnavi, an orphan girl, an ardent devotee of Mata Vaishno Devi. Actively involved in preaching about Mata, singing Jagratas, and motivating people to follow the preachings of Mata, rescuing people from pain and misery, are all seen as miracles by the masses. Vaishanvi’s faith in Mata sees her sailing through every possible hurdle that life throws at her, while at the same time her good deeds towards enlightening the masses raises her divine personality amongst them. Vaishnavi’s daughter Sakshi also follows her mother’s chosen path as she battles the evil Sheel Kumar. With Sakshi giving birth to two daughters, the battle of good versus evil continues into a new generation.
In the story till now, Sheel’s gameplan has succeeded. Sakshi has given birth to an evil baby girl who is taken away by Sheel immediately after birth. However, all is not lost as Durga had split the evil in the womb and created a divine child to balance the evil child! Just as Sakshi is not aware that an evil child has been born from her womb, Sheel is also not aware of the birth of the divine child. Narad and Nriti pose as Durga’s parents and take Durga away as her task on earth is over with the evil posing no threat to her devotee Sakshi for now. At the same time, Sheel is waiting for the evil baby girl, Nisha to turn 18, so that he can tap her evil powers and become even more powerful.
Starting Monday, March 28, the story of “Mata Ki Chowki” takes a leap of eighteen years. The girls grow up. The divine child Asha is with her mother Sakshi and the evil child, Nisha with Sheel. As Nisha turns 18, Sheel wants to use her evil powers but finds out that Sakshi had also given birth to a divine child with Durga’s intervention. He realizes that the evil powers would be of no use, until the divine child, Asha, is killed.
In the Tekriwal house, life for Sakshi and Asha is an ordeal with Bali in prison and the torment of Manorama. Meanwhile Sheel returns with Nisha to the Tekriwal house with an evil motive as Nisha also starts staying with Saakshi and Asha.
The battle of good versus evil continues!
Watch the battle of good versus evil between Sakshi’s divine child Asha and her evil child Nisha raised by Sheel Kumar in
“MATA KI CHOWKI”
Every Monday to Friday at 10.30 p.m only on Sahara One
For further information please contact:
Atul Malikram
9827092823
Thursday, March 31, 2011
Wednesday, March 30, 2011
Hindustan Unilever Ltd’s ‘Taaza Pehchaan Manch’ in Etawah today Unique skill and talent event for women
Hindustan Unilever Ltd’s ‘Taaza Pehchaan Manch’ in Etawah today
Unique skill and talent event for women
Etawah: Hindustan Unilever Ltd organized the first Taaza Pehchaan Manch, a special initiative to recognize and empower women across Uttar Pradesh in Etawah today. The event was a huge success and witnessed more than 3,000 Women participants from Etawah & neighboring districts. It was a unique display of skills that women posses in addition to being a homemaker. There were four main categories in which the women showcased their talent, namely Mehndi, knitting, painting and cookery. It was a visual delight to see so many different talents coming together under one platform and the judges were surprised to see the level of creativity in them. The women also got a wonderful opportunity to take their talent at a higher level with support from NGOs like SEWA. Mrs. Pankaj Bhadouria, winner of Master Chef India 2010 was the chief guest for the event. Through this event, the residents of Etawah got a flavour of what empowered women can achieve both as individuals and as a group.
“We are overwhelmed with the amazing response we have received from Etawah for our first Taaza Pehchaan Manch event. We feel elated to see the great talents these women possess and are sure this platform will take them to a higher level. This initiative has perfectly stood up to the Taaza brand credo of empowering and rediscovering your inner self, and has provided a new direction to women here. Etawah was the first stop for this campaign which would reach Varanasi in May 2011 and subsequently many other destinations in U.P” said Mr. Arun Srinivas, Category Head, Beverages, Hindustan Unilever Ltd.
The following are winners of Hindustan Unilever Ltd’s “First Taaza Pehchaan Manch”, who have received scholarship:
Mehandi/Rangoli : Maya Rathore, Preeti Kashyap & Shweta Sharma
Painting : Sabeena Yasmin
Handicraft : Nikita & Sweety Sharma
Cooking : Preeti Agrawal & Sonam Gupta
Stitching : Rabiya Bano & Isma Riyaaz
Waste of best : Archana Jain & Shweta Sharma
Mrs. Pankaj Bhadoriya, the winner of ‘Master Chef India’ 2010 competition gave a special scholarship to Sheeba Singh.
HUL has taken this unique initiative to recognize the contributions made by women & handhold them so that they can take their talent “hunur” to a higher level. Taaza Pehchaan Manch is a platform where women get the opportunity to showcase their skills and experts from various fields recognize them for the same, thus empowering them to take on the world. The initiative is supported by Brooke Bond Taaza, a unique and refreshing tea that helps a woman connect with her inner self and aspirations.
Various women organizations across U.P have committed to participate and support this innovative event for women going forward as well.
For further information please contact:
Atul Malikram
9827092823
Unique skill and talent event for women
Etawah: Hindustan Unilever Ltd organized the first Taaza Pehchaan Manch, a special initiative to recognize and empower women across Uttar Pradesh in Etawah today. The event was a huge success and witnessed more than 3,000 Women participants from Etawah & neighboring districts. It was a unique display of skills that women posses in addition to being a homemaker. There were four main categories in which the women showcased their talent, namely Mehndi, knitting, painting and cookery. It was a visual delight to see so many different talents coming together under one platform and the judges were surprised to see the level of creativity in them. The women also got a wonderful opportunity to take their talent at a higher level with support from NGOs like SEWA. Mrs. Pankaj Bhadouria, winner of Master Chef India 2010 was the chief guest for the event. Through this event, the residents of Etawah got a flavour of what empowered women can achieve both as individuals and as a group.
“We are overwhelmed with the amazing response we have received from Etawah for our first Taaza Pehchaan Manch event. We feel elated to see the great talents these women possess and are sure this platform will take them to a higher level. This initiative has perfectly stood up to the Taaza brand credo of empowering and rediscovering your inner self, and has provided a new direction to women here. Etawah was the first stop for this campaign which would reach Varanasi in May 2011 and subsequently many other destinations in U.P” said Mr. Arun Srinivas, Category Head, Beverages, Hindustan Unilever Ltd.
The following are winners of Hindustan Unilever Ltd’s “First Taaza Pehchaan Manch”, who have received scholarship:
Mehandi/Rangoli : Maya Rathore, Preeti Kashyap & Shweta Sharma
Painting : Sabeena Yasmin
Handicraft : Nikita & Sweety Sharma
Cooking : Preeti Agrawal & Sonam Gupta
Stitching : Rabiya Bano & Isma Riyaaz
Waste of best : Archana Jain & Shweta Sharma
Mrs. Pankaj Bhadoriya, the winner of ‘Master Chef India’ 2010 competition gave a special scholarship to Sheeba Singh.
HUL has taken this unique initiative to recognize the contributions made by women & handhold them so that they can take their talent “hunur” to a higher level. Taaza Pehchaan Manch is a platform where women get the opportunity to showcase their skills and experts from various fields recognize them for the same, thus empowering them to take on the world. The initiative is supported by Brooke Bond Taaza, a unique and refreshing tea that helps a woman connect with her inner self and aspirations.
Various women organizations across U.P have committed to participate and support this innovative event for women going forward as well.
For further information please contact:
Atul Malikram
9827092823
Tuesday, March 29, 2011
Axis Bank to set-up Eight more Branches in Bihar and Jharkhand
Axis Bank to set-up Eight more Branches in Bihar and Jharkhand
Taking the total number of branches in the state to 30
Patna: Axis Bank, India’s third largest private sector bank, today announced plans to launch eight additional branches in the state of Bihar taking the total number of branches in the state to 30 by 31st March, 2011.
Mr. S. K. Chakrabarti, Deputy Managing Director, Axis Bank, speaking on the occasion said, “Axis Bank is focused on taking its products and services into the farthest corners of the country. The Bank, to grow its network and achieve this, planned to open 350 branches across the country by the end of this fiscal and are well on course to achieve that target.”
The Patna Circle branches will be located in Aurangabad, Patna (Chowk), Munger, Samastipur, Madhubani, Ashok Rajpath and Saharsa. The Ranchi Circle branches in Jharkhand will be in Muzaffarpur, Ranchi and at Golmuri in Jamshedpur
Axis Bank offers a vast spectrum of services encompassing Large and Mid-Corporate Banking, SME Banking, Agri-Business Banking, Retail Banking and International Banking.
By the end of this fiscal year, Axis Bank will have a network of over 1300 branches and over 5900 ATMs across the country. The branches spread across more than 850 cities and towns, enabling the Bank to reach out to a large cross-section of customers.
Moreover, Axis Bank has presence in Singapore, Hong Kong, Shanghai and Dubai, and seeks to expand further its international presence. Axis Bank has the largest EDC network, the third largest ATM network in India and also has the fourth largest base of debit cards in the country. Axis Bank has a customer base of over 150 Lakhs. The market capitalisation of the Bank as on March 28, 2011 was Rs. 56, 711 crores (NSE).
The Bank’s centralised database enables customers to operate their accounts from anywhere in the country. The Bank’s website www.axisbank.com offers comprehensive details about its various schemes.
For further information please contact:
Atul Malikram
9827092823
Taking the total number of branches in the state to 30
Patna: Axis Bank, India’s third largest private sector bank, today announced plans to launch eight additional branches in the state of Bihar taking the total number of branches in the state to 30 by 31st March, 2011.
Mr. S. K. Chakrabarti, Deputy Managing Director, Axis Bank, speaking on the occasion said, “Axis Bank is focused on taking its products and services into the farthest corners of the country. The Bank, to grow its network and achieve this, planned to open 350 branches across the country by the end of this fiscal and are well on course to achieve that target.”
The Patna Circle branches will be located in Aurangabad, Patna (Chowk), Munger, Samastipur, Madhubani, Ashok Rajpath and Saharsa. The Ranchi Circle branches in Jharkhand will be in Muzaffarpur, Ranchi and at Golmuri in Jamshedpur
Axis Bank offers a vast spectrum of services encompassing Large and Mid-Corporate Banking, SME Banking, Agri-Business Banking, Retail Banking and International Banking.
By the end of this fiscal year, Axis Bank will have a network of over 1300 branches and over 5900 ATMs across the country. The branches spread across more than 850 cities and towns, enabling the Bank to reach out to a large cross-section of customers.
Moreover, Axis Bank has presence in Singapore, Hong Kong, Shanghai and Dubai, and seeks to expand further its international presence. Axis Bank has the largest EDC network, the third largest ATM network in India and also has the fourth largest base of debit cards in the country. Axis Bank has a customer base of over 150 Lakhs. The market capitalisation of the Bank as on March 28, 2011 was Rs. 56, 711 crores (NSE).
The Bank’s centralised database enables customers to operate their accounts from anywhere in the country. The Bank’s website www.axisbank.com offers comprehensive details about its various schemes.
For further information please contact:
Atul Malikram
9827092823
Peoples Pravakta A magazine marching straight forward
Peoples Pravakta
A magazine marching straight forward
Peoples Pravakta, a monthly, Hindi & English magazine, is not a new name among the magazines available in the market. It has created, it’s own place and readers are seen, eagerly awaiting it’s next edition.
Recently a person on Bhopal Railway station was seen, with February 2011 edition of Peoples Pravakta. Incidentally, Shri Rajesh Sharma, the editor of magazine, who had been there to receive a friend, saw the person and without revealing his association with magazine, asked the person to have a look on it. Mr. Zakir Ali, the reader politely requested him to wait for a while, until he finishes, the editorial page. Immediately after reading the said page, Zakir Ali reacted “Subhan Allah, Kyaa Kamaal Likhata hai ye Rajesh Sharma”, and asked Rajesh to go through the same page.
Rajesh with smile on his face, humbly informed him that he is the only person, whose article is liked by him. Zakir Ali immediately embraced him and advised him to write bravely in future also.
Above quoted scene is the real incidence. Rajesh Sharma says “I am extremely over whelmed to receive healthy reactions of our valuable readers, through fan mails, emails & websites. It is not so that every time we are receiving positive reactions, we also receive adverse notes, to which, we take in right spirit and try to overcome the cited errors”.
Peoples Pravakta is a publication of Pravakta Group.
About Pravakta Group:
Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.
Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in
A magazine marching straight forward
Peoples Pravakta, a monthly, Hindi & English magazine, is not a new name among the magazines available in the market. It has created, it’s own place and readers are seen, eagerly awaiting it’s next edition.
Recently a person on Bhopal Railway station was seen, with February 2011 edition of Peoples Pravakta. Incidentally, Shri Rajesh Sharma, the editor of magazine, who had been there to receive a friend, saw the person and without revealing his association with magazine, asked the person to have a look on it. Mr. Zakir Ali, the reader politely requested him to wait for a while, until he finishes, the editorial page. Immediately after reading the said page, Zakir Ali reacted “Subhan Allah, Kyaa Kamaal Likhata hai ye Rajesh Sharma”, and asked Rajesh to go through the same page.
Rajesh with smile on his face, humbly informed him that he is the only person, whose article is liked by him. Zakir Ali immediately embraced him and advised him to write bravely in future also.
Above quoted scene is the real incidence. Rajesh Sharma says “I am extremely over whelmed to receive healthy reactions of our valuable readers, through fan mails, emails & websites. It is not so that every time we are receiving positive reactions, we also receive adverse notes, to which, we take in right spirit and try to overcome the cited errors”.
Peoples Pravakta is a publication of Pravakta Group.
About Pravakta Group:
Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.
Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in
JEETU KA JALWA! Celebrate Jeetendra’s Birthday with Sahara One
JEETU KA JALWA!
Celebrate Jeetendra’s Birthday with Sahara One
April 7, 2011 marks the 69th birthday of one of India’s favourite Bollywood actors, Jeetendra.
From the 60s to the 80s, Jeetendra wowed the audiences with his good looks, his energetic and enthusiastic dance moves and his style of acting! Jeetendra established the tradition of a dancing hero in Bollywood!
The 70s were a successful period for Jeetendra and further established his superstar status, with romantic dramas like Humjoli and family drama's like Swarg Narak as well as his most critically acclaimed work, with films such as Gulzar's Parichaay and Khushboo.
Then followed the 80s with blockbusters like Himmatwala and Mawaali. These southern style films usually had Jeetendra paired alongside Sridevi or Jaya Parda, as well as music by Bappi Lahiri. These films became a winning box office formula, making Jeetendra, with his leather jackets, neatly pressed trousers, aviators, slim fitting shirts tucked into slim fitting trousers, and a pencil moustache, one of the most bankable stars in 80's Bollywood.
On the occasion of Jeetendra’s birthday, Sahara One brings you a selection of the best of Jeetendra’s films in a week long festival!
Jeetu Ka Jalwa Film Festival Itenary
April 4, 2011 4 pm. Mawaali (1983) Jeetendra, Sridevi, Jaya Prada, Kader Khan, Prem Chopra
April 5, 2011 4 pm. Jyoti Bane Jwala (1980) Jeetendra, Vinod Mehra, Moushmi Chatterjee, Sarika, Waheeda Rehman, Kader Khan
April 6, 2011 4 pm. Qaidi (1984) Jeetendra, Hema Malini, Shatrughan Sinha, Vidya Sinha, Asrani, Kader Khan, Shakti Kapoor
April 7, 2011 9.30 am
4 pm Himmatwala (1983)
Badaltey Rishtey (1978)
Jeetendra, Sridevi, Amjad Khan, Asrani, Kader Khan, Waheeda Rehman, Shakti Kapoor, Arun Govil.
Jeetendra, Reena Roy, Rishi Kapoor, Asrani, Pinchoo Kapoor
April 8, 2011 4 pm. Deedar-E-Yaar (1982) Jeetendra, Rishi Kapoor, Rekha
April 9, 2011 2.30 pm Parichay (1972) Jeetendra, Jaya Bahduri, Pran
April 10, 2011 12.30 pm. Meri Awaz Suno (1981) Jeetendra, Hema Malini, Kader Khan, Om Shivpuri, Parveen Babi, Ranjeet, Asrani
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Celebrate Jeetendra’s Birthday with Sahara One
April 7, 2011 marks the 69th birthday of one of India’s favourite Bollywood actors, Jeetendra.
From the 60s to the 80s, Jeetendra wowed the audiences with his good looks, his energetic and enthusiastic dance moves and his style of acting! Jeetendra established the tradition of a dancing hero in Bollywood!
The 70s were a successful period for Jeetendra and further established his superstar status, with romantic dramas like Humjoli and family drama's like Swarg Narak as well as his most critically acclaimed work, with films such as Gulzar's Parichaay and Khushboo.
Then followed the 80s with blockbusters like Himmatwala and Mawaali. These southern style films usually had Jeetendra paired alongside Sridevi or Jaya Parda, as well as music by Bappi Lahiri. These films became a winning box office formula, making Jeetendra, with his leather jackets, neatly pressed trousers, aviators, slim fitting shirts tucked into slim fitting trousers, and a pencil moustache, one of the most bankable stars in 80's Bollywood.
On the occasion of Jeetendra’s birthday, Sahara One brings you a selection of the best of Jeetendra’s films in a week long festival!
Jeetu Ka Jalwa Film Festival Itenary
April 4, 2011 4 pm. Mawaali (1983) Jeetendra, Sridevi, Jaya Prada, Kader Khan, Prem Chopra
April 5, 2011 4 pm. Jyoti Bane Jwala (1980) Jeetendra, Vinod Mehra, Moushmi Chatterjee, Sarika, Waheeda Rehman, Kader Khan
April 6, 2011 4 pm. Qaidi (1984) Jeetendra, Hema Malini, Shatrughan Sinha, Vidya Sinha, Asrani, Kader Khan, Shakti Kapoor
April 7, 2011 9.30 am
4 pm Himmatwala (1983)
Badaltey Rishtey (1978)
Jeetendra, Sridevi, Amjad Khan, Asrani, Kader Khan, Waheeda Rehman, Shakti Kapoor, Arun Govil.
Jeetendra, Reena Roy, Rishi Kapoor, Asrani, Pinchoo Kapoor
April 8, 2011 4 pm. Deedar-E-Yaar (1982) Jeetendra, Rishi Kapoor, Rekha
April 9, 2011 2.30 pm Parichay (1972) Jeetendra, Jaya Bahduri, Pran
April 10, 2011 12.30 pm. Meri Awaz Suno (1981) Jeetendra, Hema Malini, Kader Khan, Om Shivpuri, Parveen Babi, Ranjeet, Asrani
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Monday, March 28, 2011
Colgate introduces “Ask the Dentist” initiative Access to a dentist is now just a call away
Colgate introduces “Ask the Dentist” initiative
Access to a dentist is now just a call away
Lucknow: Colgate-Palmolive (India) Limited, the market leader in oral care, today launched a new interactive “Ask the Dentist” initiative for its flagship brand, Colgate Dental Cream.
The initiative is based on the premise that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check-ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian.
As part of this initiative, Colgate has set up a robust dentist infrastructure that will provide any consumer in India live access to a dentist by calling on 1800 2094 666 - a toll free number. Consumers can also log on to www.askthedentist.co.in and get oral care queries answered.
Speaking about the initiative, Mr. Rajesh Krishnamurthy, VP Marketing, Colgate-Palmolive (India) Ltd, said, “Our research shows that only 3% people in India visit a dentist regularly. India has a low dentist to population ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country.”
“The “Ask the Dentist” initiative comes alive through our new TVC where a friendly approachable dentist encourages families to get answers to common questions on oral care. This gives them access to dentist advice they never had and also helps dispel common misconceptions about teeth or fears about tooth decay. As an important part of the initiative, we have set-up a toll-free number and a website, where consumers can call and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity”, he further added.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Access to a dentist is now just a call away
Lucknow: Colgate-Palmolive (India) Limited, the market leader in oral care, today launched a new interactive “Ask the Dentist” initiative for its flagship brand, Colgate Dental Cream.
The initiative is based on the premise that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check-ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian.
As part of this initiative, Colgate has set up a robust dentist infrastructure that will provide any consumer in India live access to a dentist by calling on 1800 2094 666 - a toll free number. Consumers can also log on to www.askthedentist.co.in and get oral care queries answered.
Speaking about the initiative, Mr. Rajesh Krishnamurthy, VP Marketing, Colgate-Palmolive (India) Ltd, said, “Our research shows that only 3% people in India visit a dentist regularly. India has a low dentist to population ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country.”
“The “Ask the Dentist” initiative comes alive through our new TVC where a friendly approachable dentist encourages families to get answers to common questions on oral care. This gives them access to dentist advice they never had and also helps dispel common misconceptions about teeth or fears about tooth decay. As an important part of the initiative, we have set-up a toll-free number and a website, where consumers can call and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity”, he further added.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
SAB TV launches new phase of its Brand Campaign ‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
SAB TV launches new phase of its Brand Campaign
‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
Mumbai: SAB TV, India’s only family comedy entertainment channel launches fourth phase of its brand campaign in keeping with its brand promise of “Asli Mazaa SAB Ke Saath Aata Hai". The campaign reiterates the brand promise of light hearted shows that the entire family can enjoy together.
Conceptualized on the thought that the meaning of life lies in celebrating special moments with one’s family, the story revolves around the theme that “Zindagi Ka Matlab toh Apno Se Naata Hai , Asli Mazaa SAB ke Saath Aata Hai’’.
Shot in Panchagani, the new brand film tells the story of a young couple who meet each other for the first time with their respective families. The couple is not really getting a chance to talk to each other all throughout the meeting. After almost everything about the couple being divulged by the families, the grandmother intervenes and says that let the prospective bride and groom talk to each other. In the end, the prospective groom is seen asking the bride’s family if the proposal has been accepted by her. With this, everyone bursts out laughing. The TVC brilliantly showcases that families have understood and accepted the SAB brand promise and enjoy spending life’s moments being together.
Commenting on the launch of the new brand campaign, Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said, “We offer light hearted content which, appeals to the entire family audience and in the new version of the campaign we will reinforce the message with a mix of humour and emotion. Through this campaign we are confident of adding more and more families to our growing SAB family.”
The campaign has been launched simultaneously in the electronic, radio, print and the digital medium and would be present across movie, news, regional and kid’s genres to deliver the communication amongst the family audience.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
Mumbai: SAB TV, India’s only family comedy entertainment channel launches fourth phase of its brand campaign in keeping with its brand promise of “Asli Mazaa SAB Ke Saath Aata Hai". The campaign reiterates the brand promise of light hearted shows that the entire family can enjoy together.
Conceptualized on the thought that the meaning of life lies in celebrating special moments with one’s family, the story revolves around the theme that “Zindagi Ka Matlab toh Apno Se Naata Hai , Asli Mazaa SAB ke Saath Aata Hai’’.
Shot in Panchagani, the new brand film tells the story of a young couple who meet each other for the first time with their respective families. The couple is not really getting a chance to talk to each other all throughout the meeting. After almost everything about the couple being divulged by the families, the grandmother intervenes and says that let the prospective bride and groom talk to each other. In the end, the prospective groom is seen asking the bride’s family if the proposal has been accepted by her. With this, everyone bursts out laughing. The TVC brilliantly showcases that families have understood and accepted the SAB brand promise and enjoy spending life’s moments being together.
Commenting on the launch of the new brand campaign, Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said, “We offer light hearted content which, appeals to the entire family audience and in the new version of the campaign we will reinforce the message with a mix of humour and emotion. Through this campaign we are confident of adding more and more families to our growing SAB family.”
The campaign has been launched simultaneously in the electronic, radio, print and the digital medium and would be present across movie, news, regional and kid’s genres to deliver the communication amongst the family audience.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Saturday, March 26, 2011
Dhanwantari Family Organized a Health Seminar
Dhanwantari Family Organized a Health Seminar
Indore, 26 March 2011: During today’s hectic age, a person is not taking proper care of own health, with the result, many unwanted diseases enter, his body. It is therefore very essential that a person should take utmost care of his health timely, so that he may remain healthy and discharge all work, happily.
Dhanwantari Distributors Pvt. Ltd., the leader of Ayurvedic Pharmacy of the country focusing upon various issues related to health, today organized a “Health Seminar” at Surya Hotel, Indore. Dr. Jayesh Patel, the eminent doctor of the organization addressed the seminar. During his speech, he spoke on several health issues at length. “We have created an Ayurvedic medicine, Immurich, which is useful in many diseases. The fever owing to swain flue, Den goo, Malaria is controlled by this medicine, besides; it also cures other diseases, e.g. cardiac, skin allergy, and many more”. Dr. Jayesh Patel said.
The seminar was attended by distinguished citizens of the city, doctors and representatives of Social organizations.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Indore, 26 March 2011: During today’s hectic age, a person is not taking proper care of own health, with the result, many unwanted diseases enter, his body. It is therefore very essential that a person should take utmost care of his health timely, so that he may remain healthy and discharge all work, happily.
Dhanwantari Distributors Pvt. Ltd., the leader of Ayurvedic Pharmacy of the country focusing upon various issues related to health, today organized a “Health Seminar” at Surya Hotel, Indore. Dr. Jayesh Patel, the eminent doctor of the organization addressed the seminar. During his speech, he spoke on several health issues at length. “We have created an Ayurvedic medicine, Immurich, which is useful in many diseases. The fever owing to swain flue, Den goo, Malaria is controlled by this medicine, besides; it also cures other diseases, e.g. cardiac, skin allergy, and many more”. Dr. Jayesh Patel said.
The seminar was attended by distinguished citizens of the city, doctors and representatives of Social organizations.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Arjun Rampal and Neha Dhupia lead Gillette Mach3 Turbo Sensitive’s conduct Gillette Shave Sutra – The World’s Largest Shaving Lesson
Arjun Rampal and Neha Dhupia lead Gillette Mach3 Turbo Sensitive’s conduct Gillette Shave Sutra – The World’s Largest Shaving Lesson
• 150 couples come together to break the world-record for the Largest Shaving Lesson EVER!!
• Gillette Shave Sutra demonstrates how with the comfort of Mach 3 Turbo Sensitive shaving becomes so effortless that even your partner can shave you.
Shortly after the launch of Shave India Movement 3, Gillette, has achieved yet another milestone by taking the success to the next level. Shave India Movement 3, today, witnessed 150 couples coming together at a common venue to engage in a shaving activity to break the world-record for the World’s Largest Shaving Lesson – Gillette Shave Sutra.
Gillette Mach3 Turbo Sensitive came on board to support the Shave India Movement 3, following the results of a Nielsen survey, revealing the preference for the clean-shaven look by a majority of Indian women. The movement kick-started earlier in January, with the Stop Prickly Men’s Stubble campaign supported by leading Bollywood divas Preity Zinta, Neha Dhupia and Malaika Arora Khan. Stop Prickly Men’s Stubble is one of a kind movement started by like-minded women to tell men that their stubble is prickly for women and they need to get rid of it by shaving EVERYDAY.
To add momentum to the campaign, Bollywood actors Arjun Rampal & Malaika Arora Khan came to the rescue of Indian men by solving the eternal mystery of – What Women Want and that was clearly clean-shaven and well-groomed men.
Gillette Shave Sutra - World’s Largest Shaving lesson saw 150 men getting the ‘perfect shave’, helping them to look and feel their best. These men along with their partners, all supporters of the Gillette Mach3 Turbo Sensitive, Shave India Movement 3, gathered in an attempt to create a record for the world’s Largest Shaving Lesson – Gillette Shave Sutra in the Guinness Book of World Records, Limca Book of records and India Book of Records.
Actor Arjun Rampal, the new brand ambassador of Gillette said, “The Gillette Mach 3 Turbo Sensitive, Shave India Movement 3 generated phenomenal response from the masses. The Gillette Shave Sutra is a fitting reply to the cry from large sections of women asking men to Stop Prickly Men’s Stubble. We want couples to start enjoying shaving together and making it more fun. Clearly, shaving is no longer a chore. This is a great moment for India with so many couples having gathered here today to signify that men should get rid of their stubble and sport the clean-shaven look.”
Commenting on her support to Shave India Movement 3, actress Neha Dhupia, said, “Women find the act of shaving their men alluring. With this movement, Gillette has put forward a unique thought that shaving can be made a fun activity that both partners can engage in and enjoy together. With the overwhelming success of the campaign, I see more and more men stepping forward to shave and be more thoughtful towards the needs of their women. The Nielsen survey highlighted that 89% men agree that Sensitive skin needs a sensitive shave. I am glad that Gillette has launched the Mach 3 Turbo Sensitive at an affordable price of Rs 125/-, for men with sensitive skin who can now shave everyday even on the more sensitive areas of their face”.
Speaking on this historical occasion that is poised to go down in the world-record books, Sharat Verma, Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment as Gillette is all set to create the shaving world-record yet again this year. Gillette has always believed in enabling men to look and feel their best and the launch of the Gillette Mach3 Turbo Sensitive razor at Rs 125 is a step in that direction. Mach 3 Turbo sensitive is backed by excellent research and technology that provides consumers with sensitive skin a close and comfortable shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line. It makes shaving effortless”
Gillette Mach 3 Turbo Sensitive Shave India Movement 3 would not have achieved the success it has without support from renowned celebrities like R Madhavan, Tisca Chopra, Samir Soni, Anchal Kumar, VJ Bani, Radhika Pandit, Shruti Seth, Danish Aslam and Niketan Madhok, Rhea Saran etc, who played a key role in influencing more and more consumers to join this movement.
Steps for a Perfect Shave
Below are the five steps to a Perfect Shave that we aim to educate women on to attempt the record for the largest shaving lesson
1. Soak before you shave – Beard hair is about as tough as copper wire, soften it by washing your face and neck with warm water and a mild soap, removing natural oils and perspiration that inhibits water penetration. After approximately 3 minutes of soaking, your beard hair will be optimally softened; infact the force required to cut beard hair is reduced by almost 70% after only 2 minutes.
2. Apply shave gel – Although water is an essential softening agent, it evaporates quickly. Shaving cream or gel moisturizes and softens beard hair, creating a protective layer of lubrication to maximize razor glide. In addition, using a shave gel reduces friction between blade and skin, improving razor glide for a smoother shave.
3. Use light, gentle strokes – Use light, gentle strokes with or against whisker growth for ultimate comfort with a superior quality razor and rinse frequently to prevent build-up on the blade edges.
4. Shave tricky spots last – The toughest hairs grow on the chin and around the lips. Save these areas for last as more time soaking in shave gel will soften them further.
5. After shaving, rinse your face with cool water and pat dry – At the end of every shave, rinse your face and neck with cool water to close pores and soothe freshly exfoliated skin. Rinse your razor thoroughly and shake off excess water before storing. Do not wipe the blades as this can damage the fine shaving surface. End, your shave, with a superior after shave lotion which calms and moisturizes your face after shaving.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
• 150 couples come together to break the world-record for the Largest Shaving Lesson EVER!!
• Gillette Shave Sutra demonstrates how with the comfort of Mach 3 Turbo Sensitive shaving becomes so effortless that even your partner can shave you.
Shortly after the launch of Shave India Movement 3, Gillette, has achieved yet another milestone by taking the success to the next level. Shave India Movement 3, today, witnessed 150 couples coming together at a common venue to engage in a shaving activity to break the world-record for the World’s Largest Shaving Lesson – Gillette Shave Sutra.
Gillette Mach3 Turbo Sensitive came on board to support the Shave India Movement 3, following the results of a Nielsen survey, revealing the preference for the clean-shaven look by a majority of Indian women. The movement kick-started earlier in January, with the Stop Prickly Men’s Stubble campaign supported by leading Bollywood divas Preity Zinta, Neha Dhupia and Malaika Arora Khan. Stop Prickly Men’s Stubble is one of a kind movement started by like-minded women to tell men that their stubble is prickly for women and they need to get rid of it by shaving EVERYDAY.
To add momentum to the campaign, Bollywood actors Arjun Rampal & Malaika Arora Khan came to the rescue of Indian men by solving the eternal mystery of – What Women Want and that was clearly clean-shaven and well-groomed men.
Gillette Shave Sutra - World’s Largest Shaving lesson saw 150 men getting the ‘perfect shave’, helping them to look and feel their best. These men along with their partners, all supporters of the Gillette Mach3 Turbo Sensitive, Shave India Movement 3, gathered in an attempt to create a record for the world’s Largest Shaving Lesson – Gillette Shave Sutra in the Guinness Book of World Records, Limca Book of records and India Book of Records.
Actor Arjun Rampal, the new brand ambassador of Gillette said, “The Gillette Mach 3 Turbo Sensitive, Shave India Movement 3 generated phenomenal response from the masses. The Gillette Shave Sutra is a fitting reply to the cry from large sections of women asking men to Stop Prickly Men’s Stubble. We want couples to start enjoying shaving together and making it more fun. Clearly, shaving is no longer a chore. This is a great moment for India with so many couples having gathered here today to signify that men should get rid of their stubble and sport the clean-shaven look.”
Commenting on her support to Shave India Movement 3, actress Neha Dhupia, said, “Women find the act of shaving their men alluring. With this movement, Gillette has put forward a unique thought that shaving can be made a fun activity that both partners can engage in and enjoy together. With the overwhelming success of the campaign, I see more and more men stepping forward to shave and be more thoughtful towards the needs of their women. The Nielsen survey highlighted that 89% men agree that Sensitive skin needs a sensitive shave. I am glad that Gillette has launched the Mach 3 Turbo Sensitive at an affordable price of Rs 125/-, for men with sensitive skin who can now shave everyday even on the more sensitive areas of their face”.
Speaking on this historical occasion that is poised to go down in the world-record books, Sharat Verma, Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment as Gillette is all set to create the shaving world-record yet again this year. Gillette has always believed in enabling men to look and feel their best and the launch of the Gillette Mach3 Turbo Sensitive razor at Rs 125 is a step in that direction. Mach 3 Turbo sensitive is backed by excellent research and technology that provides consumers with sensitive skin a close and comfortable shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line. It makes shaving effortless”
Gillette Mach 3 Turbo Sensitive Shave India Movement 3 would not have achieved the success it has without support from renowned celebrities like R Madhavan, Tisca Chopra, Samir Soni, Anchal Kumar, VJ Bani, Radhika Pandit, Shruti Seth, Danish Aslam and Niketan Madhok, Rhea Saran etc, who played a key role in influencing more and more consumers to join this movement.
Steps for a Perfect Shave
Below are the five steps to a Perfect Shave that we aim to educate women on to attempt the record for the largest shaving lesson
1. Soak before you shave – Beard hair is about as tough as copper wire, soften it by washing your face and neck with warm water and a mild soap, removing natural oils and perspiration that inhibits water penetration. After approximately 3 minutes of soaking, your beard hair will be optimally softened; infact the force required to cut beard hair is reduced by almost 70% after only 2 minutes.
2. Apply shave gel – Although water is an essential softening agent, it evaporates quickly. Shaving cream or gel moisturizes and softens beard hair, creating a protective layer of lubrication to maximize razor glide. In addition, using a shave gel reduces friction between blade and skin, improving razor glide for a smoother shave.
3. Use light, gentle strokes – Use light, gentle strokes with or against whisker growth for ultimate comfort with a superior quality razor and rinse frequently to prevent build-up on the blade edges.
4. Shave tricky spots last – The toughest hairs grow on the chin and around the lips. Save these areas for last as more time soaking in shave gel will soften them further.
5. After shaving, rinse your face with cool water and pat dry – At the end of every shave, rinse your face and neck with cool water to close pores and soothe freshly exfoliated skin. Rinse your razor thoroughly and shake off excess water before storing. Do not wipe the blades as this can damage the fine shaving surface. End, your shave, with a superior after shave lotion which calms and moisturizes your face after shaving.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Friday, March 25, 2011
SAB TV celebrates the festival of ‘Holi ’with stars from all its shows Kyunki Asli Maza SAB ke saath aata hai!!!
SAB TV celebrates the festival of ‘Holi ’with stars from all its shows Kyunki Asli Maza SAB ke saath aata hai!!!
Mumbai, March 15th, 2011:Holi Haiiii…SAB TV, India’s leading family comedy entertainment channel is all set for a colorful week.For the first time the entire starcast of various SAB TVshows got together and celebrated the occasion of ‘HolikaDahan’.
Popular faces like Swapnil Joshi, Ami Trivedi from Papad Pol, Kavita Kaushik from FIR, Disha Vakani, Dilip Joshi,ShaileshLodha, Neha Mehta, Amit Bhatt, Bhavya Gandhi, MandarChandwadkar, Sonalika, Gurcharan Singh, Jennifer, Azad Kavi, Moonmoon from Taarak Mehta ka Ooltah Chashmah, Ashwini Dheer, Varun Badola, Shweta Gulati, Shoma Anand, ShekharShukla, JeetuShivare, Baby Almaaz, Baby Arshiya, Master Pratham, Falguni from Gili Gili Gappa;MugdhaChapekar, TikuTalsania, Apra Mehta, Rajeev Thakur, Melisa Pias from Sajan Re Jhoot Mat Bolo were present on the occasion.
Muskaan Mehani, Asif Sheikh from Ring Wrong Riing; ShubhangiGokhle, PreetiAmeen, Abbas Khan, Rohitash Gaur, SuchetaKhanna from Lapataganj; Sunil Grower, JaiduttVyas, Sheetal Maulik, Nayan Bhatt, BhavnaBalsavar, K.K from GuturGu;NiteshPandey, VinodRai, SonaliNikam from Jaankhilavan Jasoos;Kishori Godbole, Deven Bhojani, DigambarRane, Bharat Ganeshpure, SmitaSaravade, Veekas Patil, Deepak Pareekh, Manjushree Kulkarni, Samir Shah, AmitaChoksi, RichaBhandra, Amit Pathak, KirtiMendale, AartiWadagbalkar, Girish Joshi from Mrs. Tendulkar, and others too enjoyed the festivities and celebrated this festival in the traditional way by lighting of bonfire - ‘HolikaDahan’.
HolikaDahan is an extremely popular tradition and is symbolic of triumph of good over evil. It is celebrated with fervour all across the country.SAB TV and entire starcast of various SAB shows too celebrated and performed the pooja with a lot of gusto. Post the ‘HolikaDahan’ they got together for a game of ‘Antakshari’. The entire atmosphere was filled with excitement as the stars were unwinding &enjoying these memorable moments.
Speaking on the occasion Mr. Anooj Kapoor, Executive Vice President & Business Head, SAB TV said,“Holi is festival of fun and togetherness and on this day families and friends come together and enjoy the occasion. In order to keep up with the festive spirit we decided to invite everyone to come &celebrate thesecolorfulfestivities at the onset of Holika Dahan.We wish all our viewers a happy and safe Holi.”
Enjoying the occasion, Ami Trivedi, Kavita Kaushik, Deven Bhojani & Dilip Joshi said, “There is no joy bigger than celebrating ‘Holi’ with our SAB TV family. We spend a lot of time on the sets in each other’s company. Occasions like these just add to the festivities and the joy of celebrations. It was great fun coming here today.”
For further details, please contact:
Atul Malikram
9827092823
Mumbai, March 15th, 2011:Holi Haiiii…SAB TV, India’s leading family comedy entertainment channel is all set for a colorful week.For the first time the entire starcast of various SAB TVshows got together and celebrated the occasion of ‘HolikaDahan’.
Popular faces like Swapnil Joshi, Ami Trivedi from Papad Pol, Kavita Kaushik from FIR, Disha Vakani, Dilip Joshi,ShaileshLodha, Neha Mehta, Amit Bhatt, Bhavya Gandhi, MandarChandwadkar, Sonalika, Gurcharan Singh, Jennifer, Azad Kavi, Moonmoon from Taarak Mehta ka Ooltah Chashmah, Ashwini Dheer, Varun Badola, Shweta Gulati, Shoma Anand, ShekharShukla, JeetuShivare, Baby Almaaz, Baby Arshiya, Master Pratham, Falguni from Gili Gili Gappa;MugdhaChapekar, TikuTalsania, Apra Mehta, Rajeev Thakur, Melisa Pias from Sajan Re Jhoot Mat Bolo were present on the occasion.
Muskaan Mehani, Asif Sheikh from Ring Wrong Riing; ShubhangiGokhle, PreetiAmeen, Abbas Khan, Rohitash Gaur, SuchetaKhanna from Lapataganj; Sunil Grower, JaiduttVyas, Sheetal Maulik, Nayan Bhatt, BhavnaBalsavar, K.K from GuturGu;NiteshPandey, VinodRai, SonaliNikam from Jaankhilavan Jasoos;Kishori Godbole, Deven Bhojani, DigambarRane, Bharat Ganeshpure, SmitaSaravade, Veekas Patil, Deepak Pareekh, Manjushree Kulkarni, Samir Shah, AmitaChoksi, RichaBhandra, Amit Pathak, KirtiMendale, AartiWadagbalkar, Girish Joshi from Mrs. Tendulkar, and others too enjoyed the festivities and celebrated this festival in the traditional way by lighting of bonfire - ‘HolikaDahan’.
HolikaDahan is an extremely popular tradition and is symbolic of triumph of good over evil. It is celebrated with fervour all across the country.SAB TV and entire starcast of various SAB shows too celebrated and performed the pooja with a lot of gusto. Post the ‘HolikaDahan’ they got together for a game of ‘Antakshari’. The entire atmosphere was filled with excitement as the stars were unwinding &enjoying these memorable moments.
Speaking on the occasion Mr. Anooj Kapoor, Executive Vice President & Business Head, SAB TV said,“Holi is festival of fun and togetherness and on this day families and friends come together and enjoy the occasion. In order to keep up with the festive spirit we decided to invite everyone to come &celebrate thesecolorfulfestivities at the onset of Holika Dahan.We wish all our viewers a happy and safe Holi.”
Enjoying the occasion, Ami Trivedi, Kavita Kaushik, Deven Bhojani & Dilip Joshi said, “There is no joy bigger than celebrating ‘Holi’ with our SAB TV family. We spend a lot of time on the sets in each other’s company. Occasions like these just add to the festivities and the joy of celebrations. It was great fun coming here today.”
For further details, please contact:
Atul Malikram
9827092823
SAB TV shows showcase the festivities of HOLI
SAB TV shows showcase the festivities of HOLI
Mumbai: SAB TV, India’s only complete family comedy entertainment channel entertains their viewers this Holi with lots of interesting sequences happening in their shows. The light-hearted and relatable comedies like Papad Pol, Taarak Mehta Ka Ooltah Chashmah, Mrs. Tendulkar, Lapataganj and Ring Wrong Riing encapsulate the spirit of Holi – the most awaited and highly enjoyable festival of colours, with a mix of tradition and complete entertainment.
In the most popular comedy, Taarak Mehta Ka Ooltah Chashmah, the news spreads that Sundar has gone missing from his home in Ahmedabad. After receiving a threatening call from Ahmedabad, Jethai instructs Dayaben not to allow her brother to hide at their house as he is absconding with a lot of money. But being the doting sister, Dayaben goes against her husband’s wishes and hides her brother Sunder in their house. They manage to keep this big secret from Jethabhai for four whole days.
On the day of Holi, Sunder is tempted to go outside and join everyone else in the celebrations. He decides to cover his face with a lot of colour so that nobady can recognize him, especially Jethalal. However the secret cannot remain covered any further and his true identity is revealed.
In Ring Wrong Riing too it’s a magical holi with Manasi & Vijay.
In Papad Pol, Kokila wants to be the first one to color Vinay but Vinay is too quick for her and manages to colour her first. But all around them, it seems to be a lot of silence as no one else seems to be in the mood to play. Vinay tries to cheer his friends by reminding them of the other times Holi would be celebrated in the ‘Pol’. That cheers them all up and they begin to enjoy the festivities. Meanwhile, RJ enters with Dev and Mrinal to do the ‘Bhoomi Pujan’. However a bucket filled with coloured water tied to a tress falls down on RJ which makes him quite angry. He leaves. Vinay throws colour on everyone and everyone continues to enjoy. Kokila notices Hetal’s absence and goes to look for her. She finds out that Hetal is missing her husband Manu. Kokila cheers her up and makes her join in on the festivities.
In the delightful comedy Mrs. Tendulkar, the society members decide to celebrate Holi, but there is no water. Unable to play Holi without water, they complain to the municipality and finally, their problem is resolved. Amongst all the society members gathered to enjoy the festivities, Suhas realizes that Kamla tai is not around. He discovers that she has locked herself in the house and refuses to come out. Not willing to be defeated and wanting to finally get all the details, Suhas decides to take the help of the rest of the society members and a human ladder is made.
As he begins to climb up, he gets tempted by a plate of ‘bhajias’ and falls down. Finally, he manages to enter the house with Vibha and is surprised to see a different side of the ever-so-strict Kamla tai. The mystery of her strictness is finally resolved and Suhas manages to convince her to let down her hair enjoy the festival with the rest of the society members.
In true traditional style, this time, the people of Lapataganjdecide to celebrate Holi with the famous Lathhmaar Holi of Barsaane. All the ladies get very excited they get a golden opportunity to hit their men. However, it is not only the women who want to beat up the men. Mama has fallen in love with Lalan’s sister who is a widow and he plans to reveal his emotions to her on the occasion of Holi. But Biji is angry with Mama for being against his marriage with Surili. So Biji decides to dress up like Lallan’s sister and beat Mama black and blue.
Watch SAB TV every Mon-Friday from 7:30 p.m. to 10:00 p.m.
For further information:
Atul Malikram
9827092823
Mumbai: SAB TV, India’s only complete family comedy entertainment channel entertains their viewers this Holi with lots of interesting sequences happening in their shows. The light-hearted and relatable comedies like Papad Pol, Taarak Mehta Ka Ooltah Chashmah, Mrs. Tendulkar, Lapataganj and Ring Wrong Riing encapsulate the spirit of Holi – the most awaited and highly enjoyable festival of colours, with a mix of tradition and complete entertainment.
In the most popular comedy, Taarak Mehta Ka Ooltah Chashmah, the news spreads that Sundar has gone missing from his home in Ahmedabad. After receiving a threatening call from Ahmedabad, Jethai instructs Dayaben not to allow her brother to hide at their house as he is absconding with a lot of money. But being the doting sister, Dayaben goes against her husband’s wishes and hides her brother Sunder in their house. They manage to keep this big secret from Jethabhai for four whole days.
On the day of Holi, Sunder is tempted to go outside and join everyone else in the celebrations. He decides to cover his face with a lot of colour so that nobady can recognize him, especially Jethalal. However the secret cannot remain covered any further and his true identity is revealed.
In Ring Wrong Riing too it’s a magical holi with Manasi & Vijay.
In Papad Pol, Kokila wants to be the first one to color Vinay but Vinay is too quick for her and manages to colour her first. But all around them, it seems to be a lot of silence as no one else seems to be in the mood to play. Vinay tries to cheer his friends by reminding them of the other times Holi would be celebrated in the ‘Pol’. That cheers them all up and they begin to enjoy the festivities. Meanwhile, RJ enters with Dev and Mrinal to do the ‘Bhoomi Pujan’. However a bucket filled with coloured water tied to a tress falls down on RJ which makes him quite angry. He leaves. Vinay throws colour on everyone and everyone continues to enjoy. Kokila notices Hetal’s absence and goes to look for her. She finds out that Hetal is missing her husband Manu. Kokila cheers her up and makes her join in on the festivities.
In the delightful comedy Mrs. Tendulkar, the society members decide to celebrate Holi, but there is no water. Unable to play Holi without water, they complain to the municipality and finally, their problem is resolved. Amongst all the society members gathered to enjoy the festivities, Suhas realizes that Kamla tai is not around. He discovers that she has locked herself in the house and refuses to come out. Not willing to be defeated and wanting to finally get all the details, Suhas decides to take the help of the rest of the society members and a human ladder is made.
As he begins to climb up, he gets tempted by a plate of ‘bhajias’ and falls down. Finally, he manages to enter the house with Vibha and is surprised to see a different side of the ever-so-strict Kamla tai. The mystery of her strictness is finally resolved and Suhas manages to convince her to let down her hair enjoy the festival with the rest of the society members.
In true traditional style, this time, the people of Lapataganjdecide to celebrate Holi with the famous Lathhmaar Holi of Barsaane. All the ladies get very excited they get a golden opportunity to hit their men. However, it is not only the women who want to beat up the men. Mama has fallen in love with Lalan’s sister who is a widow and he plans to reveal his emotions to her on the occasion of Holi. But Biji is angry with Mama for being against his marriage with Surili. So Biji decides to dress up like Lallan’s sister and beat Mama black and blue.
Watch SAB TV every Mon-Friday from 7:30 p.m. to 10:00 p.m.
For further information:
Atul Malikram
9827092823
Wednesday, March 23, 2011
Ontario, Canada to host IIFA Weekend and Awards 2011
Ontario, Canada to host IIFA Weekend and Awards 2011
Toronto to be first North American city to host the
International Indian Film Academy Awards
Toronto. Having travelled to locations like Great Britain, China, Europe, Middle East, Thailand and Sri Lanka in the past, the International Indian Film Academy (IIFA) will make its North American debut in Ontario, Canada this year. The three- day long IIFA Weekend and Awards is all set to take place from the 23rd to 25th of June.
IIFA is a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. It also establishes a symbiotic relationship between India and the host country in areas such as tourism, culture and trade. Canada has been a popular destination for filming and showcasing of Indian films and while many prominent films have been showcased at the Toronto International Film Festival, several movies have been filmed in this picturesque country, making it a great choice for this year’s IIFA celebrations.
Canada has an Asian population of over 960,000, with 550,000 Indians living in the Greater Toronto Area. This gives Indian Cinema a huge audience in Canada and makes it a very popular form of entertainment.
Speaking on hosting IIFA 2011 in Ontario, Hon’ble Premier of Ontario, Dalton McGuinty shared, “Ontario’s diversity makes us stronger and the IIFA Weekend and Awards are proof of that. The weekend will build on the growing economic and cultural ties between our province and India and showcase Ontario to the world.”
Known for its cultural, entertainment and metropolitan scene, Toronto is an ideal choice for IIFA 2011. Toronto is considered a global city and is one of the top financial centres in the world. The Toronto International Film Festival welcomes more than 450,000 people every year, including film executives, movie buffs and everyday citizens in a celebration of film.
Sonia Baxendale, President of CIBC Retail Markets – the presenting sponsor of the IIFA Awards 2011 added, “CIBC has a long history of celebrating Canada’s rich cultural diversity. This diversity is reflected in our employee base across the country, the millions of clients that we attract and serve and the communities that we call home across Canada. IIFA 2011 will not only shine a spotlight on the very best of the Indian film industry from around the world, but, as importantly, it will showcase the diversity, pride and passion of Canada’s South Asian communities, and Canadians of all backgrounds”
Longtime IIFA supporter, Indian Cinema super star, Anil Kapoor said, “IIFA’s journey over the last ten years has opened many doors for the Indian film Industry in the host country, be it in terms of film shooting avenues or the assistance given to filmmakers and producers from Government and Tourism bodies. IIFA has also helped propel Indian Cinema, by virtue of the deals that have been struck with production houses and the screening of our films that would have never had the opportunity to be showcased there, prior to the IIFA event.”
Leading Bollywood actress, Preity Zinta said, “I think IIFA is a very novel venture and has allowed our Indian Film Fraternity to expand its wings over the globe with IIFA’s remarkable idea of taking the fraternity to different cities and countries each year. Through the 11 successful years that IIFA has completed, we have experienced unbelievable love from global fans. IIFA gives us the opportunity to see firsthand the support we are receiving beyond borders. I am very excited to see the IIFA action shift to Toronto this year, which shares a close association with India.”
As testament to its mission of integration and building bridges between countries, The International Indian Film Academy (IIFA) is associating itself with the Big Brothers Big Sisters of Toronto, York and Peel as a part of the IIFA Weekend and Awards celebrations in Ontario. Big Brothers Big Sisters of Toronto, York and Peel is a mentoring organization for children and youth and is committed to providing caring adult relationships for children to promote their healthy development and enhance their self esteem.
Air India is India’s national carrier connecting India with the rest of the world. Air India is the only airline that flies directly from India to Canada. Speaking on the partnership, Mr Arvind Jadhav, Chairman and Managing Director, Air India said, "Air India celebrates its association with Bollywood. Indian film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to Toronto for the International Indian Film Academy Awards."
“Air India is proud to be the only airline which links India to Toronto by a direct non-stop, state-of-the-art technology Boeing 777 aircraft, giving the passengers the best in terms of class, comfort and convenience. Air India is also proud to be associated as the official travel partner of IIFA, 12th edition - the Oscars of Bollywood. We wish the event to be a grand success," Mr Jadhav added.
Sabbas Joseph, Director, Wizcraft said, “Toronto is a great choice for IIFA’s North American premiere. We have already gained a great response from people across Canada, America and key territories across the world with guests eager to join the celebrations in Toronto. We are certain that this year’s IIFA will be absolutely memorable.”
The IIFA Celebrations in Toronto comprises six major events and a myriad of smaller interactive events. The major events are the world premiere, the IIFA Rocks, the FICCI-IIFA Global Business Forum, the IIFA Film festival, IIFA Film Workshop and the IIFA Awards.
The key details are as follows:
IIFA World Premiere: June 23, Silvercity Brampton Cinemas. Entry by invitation only.
IIFA Rocks: June 24, Ricoh Coliseum, Toronto. Ticket prices: $100, $149.99, $200 & $250.
IIFA Awards: June 25, Rogers Centre. Ticket prices: $49, $79, $129 & $295.
Bookings can be made online on 20th January, 2011 12 noon onwards 2011 at ticketmaster.ca.
The first IIFA Awards were held at the Millennium Dome in London in 2000 and have gone on to cities like Sun City, Malaysia, Dubai, Amsterdam, Singapore, Yorkshire, Bangkok, Macau, and Johannesburg among others, with the most recent being celebrated in Colombo. The IIFA Weekend is expected to draw key members of the Indian film industry and about 40,000 visitors to Toronto, with an international television audience of more than 600 million.
For more details please contact:
Atul Malikram
9827092823
Toronto to be first North American city to host the
International Indian Film Academy Awards
Toronto. Having travelled to locations like Great Britain, China, Europe, Middle East, Thailand and Sri Lanka in the past, the International Indian Film Academy (IIFA) will make its North American debut in Ontario, Canada this year. The three- day long IIFA Weekend and Awards is all set to take place from the 23rd to 25th of June.
IIFA is a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. It also establishes a symbiotic relationship between India and the host country in areas such as tourism, culture and trade. Canada has been a popular destination for filming and showcasing of Indian films and while many prominent films have been showcased at the Toronto International Film Festival, several movies have been filmed in this picturesque country, making it a great choice for this year’s IIFA celebrations.
Canada has an Asian population of over 960,000, with 550,000 Indians living in the Greater Toronto Area. This gives Indian Cinema a huge audience in Canada and makes it a very popular form of entertainment.
Speaking on hosting IIFA 2011 in Ontario, Hon’ble Premier of Ontario, Dalton McGuinty shared, “Ontario’s diversity makes us stronger and the IIFA Weekend and Awards are proof of that. The weekend will build on the growing economic and cultural ties between our province and India and showcase Ontario to the world.”
Known for its cultural, entertainment and metropolitan scene, Toronto is an ideal choice for IIFA 2011. Toronto is considered a global city and is one of the top financial centres in the world. The Toronto International Film Festival welcomes more than 450,000 people every year, including film executives, movie buffs and everyday citizens in a celebration of film.
Sonia Baxendale, President of CIBC Retail Markets – the presenting sponsor of the IIFA Awards 2011 added, “CIBC has a long history of celebrating Canada’s rich cultural diversity. This diversity is reflected in our employee base across the country, the millions of clients that we attract and serve and the communities that we call home across Canada. IIFA 2011 will not only shine a spotlight on the very best of the Indian film industry from around the world, but, as importantly, it will showcase the diversity, pride and passion of Canada’s South Asian communities, and Canadians of all backgrounds”
Longtime IIFA supporter, Indian Cinema super star, Anil Kapoor said, “IIFA’s journey over the last ten years has opened many doors for the Indian film Industry in the host country, be it in terms of film shooting avenues or the assistance given to filmmakers and producers from Government and Tourism bodies. IIFA has also helped propel Indian Cinema, by virtue of the deals that have been struck with production houses and the screening of our films that would have never had the opportunity to be showcased there, prior to the IIFA event.”
Leading Bollywood actress, Preity Zinta said, “I think IIFA is a very novel venture and has allowed our Indian Film Fraternity to expand its wings over the globe with IIFA’s remarkable idea of taking the fraternity to different cities and countries each year. Through the 11 successful years that IIFA has completed, we have experienced unbelievable love from global fans. IIFA gives us the opportunity to see firsthand the support we are receiving beyond borders. I am very excited to see the IIFA action shift to Toronto this year, which shares a close association with India.”
As testament to its mission of integration and building bridges between countries, The International Indian Film Academy (IIFA) is associating itself with the Big Brothers Big Sisters of Toronto, York and Peel as a part of the IIFA Weekend and Awards celebrations in Ontario. Big Brothers Big Sisters of Toronto, York and Peel is a mentoring organization for children and youth and is committed to providing caring adult relationships for children to promote their healthy development and enhance their self esteem.
Air India is India’s national carrier connecting India with the rest of the world. Air India is the only airline that flies directly from India to Canada. Speaking on the partnership, Mr Arvind Jadhav, Chairman and Managing Director, Air India said, "Air India celebrates its association with Bollywood. Indian film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to Toronto for the International Indian Film Academy Awards."
“Air India is proud to be the only airline which links India to Toronto by a direct non-stop, state-of-the-art technology Boeing 777 aircraft, giving the passengers the best in terms of class, comfort and convenience. Air India is also proud to be associated as the official travel partner of IIFA, 12th edition - the Oscars of Bollywood. We wish the event to be a grand success," Mr Jadhav added.
Sabbas Joseph, Director, Wizcraft said, “Toronto is a great choice for IIFA’s North American premiere. We have already gained a great response from people across Canada, America and key territories across the world with guests eager to join the celebrations in Toronto. We are certain that this year’s IIFA will be absolutely memorable.”
The IIFA Celebrations in Toronto comprises six major events and a myriad of smaller interactive events. The major events are the world premiere, the IIFA Rocks, the FICCI-IIFA Global Business Forum, the IIFA Film festival, IIFA Film Workshop and the IIFA Awards.
The key details are as follows:
IIFA World Premiere: June 23, Silvercity Brampton Cinemas. Entry by invitation only.
IIFA Rocks: June 24, Ricoh Coliseum, Toronto. Ticket prices: $100, $149.99, $200 & $250.
IIFA Awards: June 25, Rogers Centre. Ticket prices: $49, $79, $129 & $295.
Bookings can be made online on 20th January, 2011 12 noon onwards 2011 at ticketmaster.ca.
The first IIFA Awards were held at the Millennium Dome in London in 2000 and have gone on to cities like Sun City, Malaysia, Dubai, Amsterdam, Singapore, Yorkshire, Bangkok, Macau, and Johannesburg among others, with the most recent being celebrated in Colombo. The IIFA Weekend is expected to draw key members of the Indian film industry and about 40,000 visitors to Toronto, with an international television audience of more than 600 million.
For more details please contact:
Atul Malikram
9827092823
Tuesday, March 22, 2011
From the producer of 2012 2011: Antariksh Ka Akraman (World Invasion: Battle of Los Angeles)
From the producer of 2012
2011: Antariksh Ka Akraman
(World Invasion: Battle of Los Angeles)
• A joint Production of Columbia Pictures & Relativity Media
• Distribution in CP-Berar by 52 Weeks Entertainment INC.
The films made by Columbia Pictures have always been liked by viewers, as they prefer the subjects based upon reality. This is the reason due to which viewers like to see the films of such kind, repeatedly.
This time also, Columbia Pictures have chosen an incidence of History, when earth is being attacked by unknown powers. The entire film focuses a group of soldiers who fights the evil power bravely.
Ori Marmur has produced this film which is directed by Jonathan Liebesman.
According to Chris Bertolini “While writing the script of the film, he thought to include his favorite subjects in the film and he preferred to include the incidence of the event when our earth was attacked by unknown powers of another world.”
The film stars Aaron Eckhart, Michelle Rodriguez, Ramon Rodiriguez, Bridge Moynahan, Ne-yo, and Michael Pena.
About 2011: Antariksh Ka Akraman (World Invasion: Battle of Los Angeles)
During past, only documentary evidences of UFO sightings have come on surface, like, Buenos Aires (1965), Seoui (1983), and France, Germany, China, but in this film, we will be able to witness the fearsome facts, when our world was attacked by people of another universe. Los Angeles becomes the last stand for mankind in battle. Columbia Pictures in association with Relativity Media has produced the film which will reveal actions of destruction and waste.
About 52 Weeks Entertainment INC
52 Weeks Entertainment Inc., a Motion picture distribution organization in India has regaled audiences in 2010 with memorable films like Hollywood film Inception (Mysore) , Hurt Locker (Mysore) Bollywood fare like Ishqiya, I Hate Luv Stories - (Gujarat), Tere Bin Laden - ( All India), Robot - ( CP Berar ), No Problem , Yamla Pagla Deewana and Patiala House amongst others for CP berar territory comprising of Vidharbha, Chattisgarh and Madhya Pradesh.
For more information, contact:
Atul Malikram
9827092823
pr@atulmalikram.in
2011: Antariksh Ka Akraman
(World Invasion: Battle of Los Angeles)
• A joint Production of Columbia Pictures & Relativity Media
• Distribution in CP-Berar by 52 Weeks Entertainment INC.
The films made by Columbia Pictures have always been liked by viewers, as they prefer the subjects based upon reality. This is the reason due to which viewers like to see the films of such kind, repeatedly.
This time also, Columbia Pictures have chosen an incidence of History, when earth is being attacked by unknown powers. The entire film focuses a group of soldiers who fights the evil power bravely.
Ori Marmur has produced this film which is directed by Jonathan Liebesman.
According to Chris Bertolini “While writing the script of the film, he thought to include his favorite subjects in the film and he preferred to include the incidence of the event when our earth was attacked by unknown powers of another world.”
The film stars Aaron Eckhart, Michelle Rodriguez, Ramon Rodiriguez, Bridge Moynahan, Ne-yo, and Michael Pena.
About 2011: Antariksh Ka Akraman (World Invasion: Battle of Los Angeles)
During past, only documentary evidences of UFO sightings have come on surface, like, Buenos Aires (1965), Seoui (1983), and France, Germany, China, but in this film, we will be able to witness the fearsome facts, when our world was attacked by people of another universe. Los Angeles becomes the last stand for mankind in battle. Columbia Pictures in association with Relativity Media has produced the film which will reveal actions of destruction and waste.
About 52 Weeks Entertainment INC
52 Weeks Entertainment Inc., a Motion picture distribution organization in India has regaled audiences in 2010 with memorable films like Hollywood film Inception (Mysore) , Hurt Locker (Mysore) Bollywood fare like Ishqiya, I Hate Luv Stories - (Gujarat), Tere Bin Laden - ( All India), Robot - ( CP Berar ), No Problem , Yamla Pagla Deewana and Patiala House amongst others for CP berar territory comprising of Vidharbha, Chattisgarh and Madhya Pradesh.
For more information, contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Wednesday, March 9, 2011
Raja Cheated on me again: Sharaddha Sharma confesses on UTV Bindass Love Lockup!
This week on UTV Bindass’ reality show Love Lockup Raja Chaudhary seems to have gone all out in expressing his love for his girlfriend Shradhha Sharma. On being asked about his image created and portrayed in the media he promptly responded saying that he has done mistakes but the media has stuck all his doings of past few years and blown it out of proportion to prove him wrong.. All in support of her man, Shraddha instantly added saying that small petty fights happen with everyone and it’s not like Raja has landed up committed some heinous crime so far. On the first day inside the Lockup when Raja’s parents were brought inside the house to spend some quality time with the couple, it only led to a series of unsettling revelations. As a surprise a video of Raja’s mother was played where she clearly confessed that Raja’s ex-wife Shweta Tiwari was a far better choice of the ideal woman for Raja. This definitely didn’t go down too well in the current flame in Rajas life and Shraddha in an outrage said that she doesn’t want to be the second choice in anyone’s life.
If the drama on the first day wasn’t enough, Raja’s friend Ritesh entered as a visitor and hell broke loose as revelation after revelation stirred a rage. Ritesh left no stones unturned on pointing fingers on Shraddha blaming her for several things and went to the extent to claim that Sharaddha was just a nobody before she met Raja. On hearing this Sharaddha went on a temper outburst as she went forward and abused, kicked and slapped Ritesh for such false allegations. When Raja intervened he too was on the receiving end of the Sharddha’s anger and in the whole scenario Shraddha confessed on the show that Raja had recently cheated on her all over again.
What would happen further when the couple is made to face their true feelings and emotions? Will this love survive the bait or will it be a good time to head towards a split up altogether?
Watch this and a lot more this week on UTV Bindass Love Lockup, 5th and 6th March, 7 p.m. 2010 only on UTV Bindass!
Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in
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