BIG MAGIC BANEGA CROREPATI

BIG MAGIC BANEGA CROREPATI

Clocks close to 1 crore audiences across the heartland with new prime time shows Lo Kallo Baat, Umar Sharif, BIG Fighting Champion and more…

BIG MAGIC India’s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, clocks close to 1 crore mark this week (Week 27—TAM ratings) on the back of its fresh prime time shows. With the overwhelming response that the shows received, BIG MAGIC almost doubled the size of the audience from its nearest competition in UP, MP and Bihar.

The new prime time shows like Lo Kallo Baat, featuring funny man Aman Verma and his toli that make an instant connect with the local populace through gags on local news, recognizing local achievers and talent, fun interactions from local hotspots and A grade Bollywood and TV celeb interviews ; ‘Umar Sharif presents Koi hain jo hame hassaye, where the king of comedy from across the border looks for stand up comedians who can make him laugh, BIG Fighting Champion, an international format on mixed martial arts action sports that connects with the law of the fist nature of the hindi hearland amongst others, have made BIG MAGIC the most watched channel among regional channels in the Hindi Heartland within a record breaking time of under 3 months of launch. The channel has overtaken long established channels like Mahuaa TV, Dabaang, Dhamaal, Sahara Samay, Zee News UP, and a host of others. (Refer to table below--Source TAM- Week 27 CS 4+, UP+MP+BIHAR)

The Channel derives huge synergies with RBNL’s leading radio brand – 92.7 BIG FM, the no. 1 radio network in this region, operating 11 Stations in the heartland. This provides an excellent opportunity for brands to integrate on TV and Radio in the region.

With a refreshing programming lineup of Bollywood, Movies, Action sports, Humor and Music, backed by strong distribution and innovative marketing initiatives, the channel has risen straight to the top!

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, Mall Activation, play-out seeding in malls, print, local cable, and high penetrating transit media like bus branding, autos and tempo branding.

For further information, please contact:

Atul Malikram

9827092823

A film with social message to be filmed in Madhya Pradesh

A film with social message to be filmed in Madhya Pradesh

Indore, July 2011: Films have always been admired as the most common source of entertainment. Perhaps, no one could have escaped from viewing films. Film making is also termed as the most common industry, all over the world. Hollywood and Bollywood are now the ambassadors of Europe & India. Films are also considered as the best mode of entertainment only, but it is not so. If we look at the History of Indian films only, we find that a number of films have set landmarks in showcasing message contained therein. Mother India, Do Beegha Jameen, Jagte Raho are a few films, who have been successful in giving useful messages. Films made by Satyajeet Ray have begged lot of international awards & raised glory of our country. 

We have seen that upto 80s, many a films used to celebrate 100days, Silver jubilee, Golden jubilee, but these incidents are not seen, now a days. Hardly a few films click box-office nowadays, and most of the current films, run for few weeks only. The most common reason of failure of today’s films is lack of incorporation of powerful subjects. Only a few film makers take educational subjects in their films and there after all depends upon entire team linked with production of films.

Ms. Rashmi Verma, has close relation with Madhya Pradesh. She has been in association of making films, TV serials for a pretty long time. She is an actor, writer, producer and model. She has acted in number of films, and since then, she has been planning to make a film, on a subject, focusing upon society. She was in search of a subject and ultimately she got the idea. She immediately started the paper work and after completing the same, she narrated her story to the ace film writer, Imtiaz Hussain, who was impressed by theme of story. Rashmi requested him to develop the story and Hussain agreed to do so. The Story writing is in progress and Rashmi is thrilled to imagine the creation of her dream on celluloid.

The story of film revolves around a lady. Who has two sons. The younger one incidentally comes in association of bad guys, and the teenager becomes addict of drugs, theft & all bad habits. Poor mother, who is already a sufferer of separation from her husband, is shocked to see her son, whose talks of bad habits have spread in society, School & no one likes him. No student in his school likes to sit beside him. How her mother faces the situation & struggles to bring his bad son on right way, will be in interesting to see in the film.

“No mother will like her son to be called as drunkard or thief. She always takes care of her all children but a little carelessness may lead to misdirection of your ward, and ultimately the entire family is sufferer”, Rashmi Verma expressed her views on the subject, chose for the film.

“Since I do not want to leave a single stone unturned to convert my dream in the fact, I have selected gems of our film industry for my film. The famous Director Vimal Kumar has been shouldered with the responsibilities of direction, who has many successful films to his credit, like Agar Tum Na Hote, Ghar Sansar, Dariya Dil, Swarg Yahan Narak Yahan and Tarazoo.

The story & script will be penned by Imtiaz Hussain, known for his films like Ghulame-E-Mustafa, Astitwa, Parinda and Vastaw.

Though the entire cast of film is yet to be finalized, I have two names for the role of mother, Tabboo & Vidya Balan. The film is likely to go on floors. Within six months, and we plan to release the same by midyear of 2012”. Rashmi added.

Since Rashmi is incidentally belonging to Madhya Pradesh, she has decided to shoot the entire film in our state only. She is approaching M.P. Government for their support at the time of shooting of the film, at selected locations she is confident to receive support of MP Govt. & looks ahead to convert her dream into reality. 

For More Details please coordinate:

Atul Malikram

pr@atulmalikram.in

9755020247