Colgate introduces “Ask the Dentist” initiative
Access to a dentist is now just a call away
Lucknow: Colgate-Palmolive (India) Limited, the market leader in oral care, today launched a new interactive “Ask the Dentist” initiative for its flagship brand, Colgate Dental Cream.
The initiative is based on the premise that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check-ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian.
As part of this initiative, Colgate has set up a robust dentist infrastructure that will provide any consumer in India live access to a dentist by calling on 1800 2094 666 - a toll free number. Consumers can also log on to www.askthedentist.co.in and get oral care queries answered.
Speaking about the initiative, Mr. Rajesh Krishnamurthy, VP Marketing, Colgate-Palmolive (India) Ltd, said, “Our research shows that only 3% people in India visit a dentist regularly. India has a low dentist to population ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country.”
“The “Ask the Dentist” initiative comes alive through our new TVC where a friendly approachable dentist encourages families to get answers to common questions on oral care. This gives them access to dentist advice they never had and also helps dispel common misconceptions about teeth or fears about tooth decay. As an important part of the initiative, we have set-up a toll-free number and a website, where consumers can call and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity”, he further added.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Monday, March 28, 2011
SAB TV launches new phase of its Brand Campaign ‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
SAB TV launches new phase of its Brand Campaign
‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
Mumbai: SAB TV, India’s only family comedy entertainment channel launches fourth phase of its brand campaign in keeping with its brand promise of “Asli Mazaa SAB Ke Saath Aata Hai". The campaign reiterates the brand promise of light hearted shows that the entire family can enjoy together.
Conceptualized on the thought that the meaning of life lies in celebrating special moments with one’s family, the story revolves around the theme that “Zindagi Ka Matlab toh Apno Se Naata Hai , Asli Mazaa SAB ke Saath Aata Hai’’.
Shot in Panchagani, the new brand film tells the story of a young couple who meet each other for the first time with their respective families. The couple is not really getting a chance to talk to each other all throughout the meeting. After almost everything about the couple being divulged by the families, the grandmother intervenes and says that let the prospective bride and groom talk to each other. In the end, the prospective groom is seen asking the bride’s family if the proposal has been accepted by her. With this, everyone bursts out laughing. The TVC brilliantly showcases that families have understood and accepted the SAB brand promise and enjoy spending life’s moments being together.
Commenting on the launch of the new brand campaign, Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said, “We offer light hearted content which, appeals to the entire family audience and in the new version of the campaign we will reinforce the message with a mix of humour and emotion. Through this campaign we are confident of adding more and more families to our growing SAB family.”
The campaign has been launched simultaneously in the electronic, radio, print and the digital medium and would be present across movie, news, regional and kid’s genres to deliver the communication amongst the family audience.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
Mumbai: SAB TV, India’s only family comedy entertainment channel launches fourth phase of its brand campaign in keeping with its brand promise of “Asli Mazaa SAB Ke Saath Aata Hai". The campaign reiterates the brand promise of light hearted shows that the entire family can enjoy together.
Conceptualized on the thought that the meaning of life lies in celebrating special moments with one’s family, the story revolves around the theme that “Zindagi Ka Matlab toh Apno Se Naata Hai , Asli Mazaa SAB ke Saath Aata Hai’’.
Shot in Panchagani, the new brand film tells the story of a young couple who meet each other for the first time with their respective families. The couple is not really getting a chance to talk to each other all throughout the meeting. After almost everything about the couple being divulged by the families, the grandmother intervenes and says that let the prospective bride and groom talk to each other. In the end, the prospective groom is seen asking the bride’s family if the proposal has been accepted by her. With this, everyone bursts out laughing. The TVC brilliantly showcases that families have understood and accepted the SAB brand promise and enjoy spending life’s moments being together.
Commenting on the launch of the new brand campaign, Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said, “We offer light hearted content which, appeals to the entire family audience and in the new version of the campaign we will reinforce the message with a mix of humour and emotion. Through this campaign we are confident of adding more and more families to our growing SAB family.”
The campaign has been launched simultaneously in the electronic, radio, print and the digital medium and would be present across movie, news, regional and kid’s genres to deliver the communication amongst the family audience.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
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