Bollywood Singers rock Lo Kallo Baat with Aman Verma!!

Bollywood Singers rock Lo Kallo Baat with Aman Verma!!

Lo Kallo Baat, with funny man Aman Verma and his toli of Miss Tana Tan & Chotelal have been rocking the Hindi Heartland of UP, MP  & Bihar with its spicy content & Bollywood star interviews week after week. In the next two days Lo Kallo Baat will have exceptional singers like Mamta Sharma of Munni Badnaam Hui fame…& Rahul Vaidya of Indian Idol, who will rock the show with their high quality performances and success stories to tell. Aman Verma and his toli take the viewers on a roller coaster ride singing, dancing, chatting…with Munni Mamta & Idol Rahul.

 Mamta Sharma, who truly represents exceptional new, raw talent from the remotest parts of India, has become the new singing diva in recent times. It is said Munni badnaam hokar Mamta ko naya naam aur shohrat de diya! Later, we also have desh ka awaaz, Rahul Vaidya who is a perfect example of a complete package – great voice, exceptional singing and amazing stage presence and above all he is janta’s chosen one. He represents the youth of today through his extraordinary singing talent. 

For all those who love Bollywood music this episode is a must-- to know more about these singers & their latest upcoming projects. Rahul Vadiya & Mamta Sharma share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers. The episode will also showcase phatakhedar news, latest songs with desi mix and much more…

Lo Kallo Baat, the extremely popular show on BIG MAGIC, is one of the shows on the channel that has taken the channel to the No 1 position. The show has won over both the hearts & homes of the people of UP, MP & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews with your favorite Bollywood stars. The show with its local flavor interspersed with humor, catchy happenings, current news and fun & entertainment is today one of the top watched shows on BIG MAGIC.

So Don’t Miss Indian music industry’ s upcoming Singers Rahul Vaidya & Mamta Sharma on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.

For more details please contact

Atul Malikram

09827092823

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ 

Mumbai: SAB TV, India‘s leading family comedy entertainment channel is the first GEC to clearly position & communicate its brand promise and offer programming content in line with its promise. This distinct positioning has led to channel loyalty and resulted in substantial growth for the channel. Soon other GEC’s too realized the essence of establishing their brand positioning and followed suit to redefine and reinforce their brand promise.

The new brand ad in this series reinforces the brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ and establishes that it is now a way of life for so many viewers, who are a part of the SAB family.

The story revolves around the theme “Jab Sab ho Saath toh baan jaaye baat” underlining Asli Mazaa Sab Ke Saath Aata hai.

The TVC features a crying baby who, despite numerous efforts by the family members cannot be put to sleep. In the late hours of the night every member of the family right from the mother to mother-in-law to the sister and brother in law is taking turns to sing the baby a lullaby, a popular Hindi film song ‘lala lala lori’ in their own rendition. But the baby ends up crying more and family members wonder what to do to put the child to sleep.

Commenting on new campaign Mr. NP Singh, COO, MSM Network said that,”SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds.”

Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said that, “We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families.”

The film is directed by one of India’s highly acclaimed ad film-maker; Vijay Maurya.The campaign has been launched simultaneously across leading TV channels,Multiplexes,print and digital medium to deliver the communication amongst the family audience.

For further details, please contact:

Atul Malikram

7869912247