Godrej Expert – India’s largest selling hair color – in a brighter avataar

mission:happy

happy is sunshine and the smile of your child.

happy is a dhoni six.

happy is smiling at yourself in the mirror.

happy is a head full of shiny bouncy colourful hair.

Godrej Expert’s mission is to make more hair happy and increase the happiness in the world. Because happy hair means happy people.

Godrej Expert – India’s largest selling hair color –

in a brighter avataar

Mumbai: India’s No. 1 brand in the hair colourants category Godrej Expert, announces the re-launch of its brand, with a dazzling mission to make its 4 crore consumer base happier and invites more people to colour their hair.

The New Godrej Expert range is now available in three Colour+Benefits variants – Original, Care and Advanced.

Godrej believes after considerable research that consumers are evolving and need more than just a hair colour. Godrej through this re-launch delivers the most sought after benefits; long lasting colour, range of shades and the promise of soft and strong and happy hair!

Godrej Expert Original trusted by over 4 crore consumers is now available in a new pack. With the time-tested Colour Lock Formula, it is available in Natural Black shade and is priced at Rs.12 per sachet.

Godrej Expert Care is a herbal-based formulation with heena and amla. It cares for hair and keeps them strong while colouring them. At Rs.15 per sachet, the Godrej Expert Care range is available in three shades – Gentle Black, Natural Brown and Burgundy.

Godrej Expert Advanced for the 1^st time ever, brings a Pro-Gel formula with a gel like consistency which does not drip and is easy to spread. It also packs in triple conditioners, which make hair soft and beautiful while adding an attractive coat of colour. Priced at Rs.15 per sachet, the Godrej Expert Advanced range is available in three shades - Gentle Black, Natural Brown and Burgundy.

Nisaba Godrej, President, Human Capital & Innovation, Godrej Industries, says, “While we enjoy being India’s leading hair colour brand and the pioneers in the hair colour category, we don’t rest easily on our past glory. We’re constantly reflecting on how we can use technology and research to ensure that we evolve our brands with the ever changing need of our consumers. Providing differentiated solutions along with happiness is our endeavour”.

Speaking about the re-launch, A. Mahendran, MD of GCPL says, “The re-launch of Godrej Expert is a breakthrough innovation that will fuel the growth of this category. Moving from a shade-based varianting strategy to benefit-based approach has brought about the genesis of the Godrej Expert range available in Original, Care & Advanced variants. This launch will be promoted through the ‘Happy Hair, Happy You’ nationwide communication campaign.”

With the new range of products that do much more than hair colouring, the brand’s mission is to making hair happy. Happy hair means happy people! Godrej Expert is the market leader in its category and enjoys very high brand equity amongst its 4 crore consumers, making it the highest distributed brand in the category. After all, it is one of the fastest selling hair colour brand with sales of 8 sachets per second!

About Godrej Consumer Products Limited

Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer Goods (FMCG) companies, with leading Household and Personal Care Products. Our brands, which include Good knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, are household names across the country. We are one of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides. Our ‘Good knight’ brand has been placed at an overall rank 12 and continues to be the most trusted household care brand in the country in Brand Equity’s Most Trusted Brands Survey 2010. We are driven by our mission to continuously enhance the quality of life of consumers in high-growth markets with superior-quality and affordable home care, personal care and hygiene products. We also have a strong emerging presence in markets outside India. The acquisition of Rapidol and Kinky in South Africa have given GCPL leading positions in the fast growing South African ethnic hair care market. As part of increasing its global footprint, GCPL recently acquired Megasari Group, a leading household care company in Indonesia and Issue Group and Argencos, two leading hair colorant companies in Argentina.

Media Contact:

Atul Malikram

9827092823

Jackie Chan and Bruce Lee Special on BIG MAGIC’s ‘Movie Magic’

 

Jackie Chan and Bruce Lee Special on BIG MAGIC’s ‘Movie Magic’

~ Brings Hindi dubbed Hollywood Action Blockbuster Films to the Hindi Heartland ~

BIG MAGIC India’s first channel exclusively for the Hindustan, the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood Entertainment will now also offer its audience some adrenaline rush through its Friday 10 pm property ‘Movie Magic’. Movie Magic will feature a series on Jackie Chan and Bruce Lee with some of the choicest and best films. Through this property, the channel will live up to its promise of offering this set of audiences, high octane entertainment through Hindi dubbed Hollywood action blockbuster films. 

Movie Magic premiers on May 20^th, with the film Dragons Forever, a comedy classic which saw the three martial arts super stars Jackie Chan, Sammo hung and Yuen Biao come together. A fishery is seeking court action against a local chemical factory for polluting the water. The mysterious chemical company hires lawyer Jackie Lung (Jackie Chan) to find information that will discredit the fishery. He employs his arms dealer friend, Wong (Sammo Hung) to woo the fishery owner to try and convince her to settle out of court. Lung also brings in crackpot inventor and professional criminal, Tung (Yuen Biao), to bug her apartment. Unfortunately, Wong and Tung are unaware of each others' roles and soon come into confrontation, whilst Lung tries to maintain peace. The three men inadvertently discover that the chemical company is just a facade for a narcotics empire, ran by Hua Hsien-Wu (Yuen Wah).

Speaking about this initiative, Sunil Kumaran, Business Head, BIG MAGIC said “Our research and consumer insight understanding has led us to create this slot for Hindi dubbed Hollywood action blockbuster films. We are confident that there is a huge market for this entertainment and with this initiative are taking international content closer to the heartland.   We already have an excellent programming mix of humor, music and Bollywood, which have already ensured the Channel is a hit. This new addition will only further strengthen our offering to audiences.”

For more information, log on to: www.reliancebroadcast.com

For any further information please contact:
Atul Malikram
09827092823

www.atulmalikram.in 

Autism-a developmental disorder

Autism-a developmental disorder

Most of the people must have come across such children, who apparently look normal, but their activities are found different from normal children. If we find a boy, who likes to live all alone, does not talk to his family members, not even looks at them, repeats any physical activity frequently then we may doubt about his wellness. This may be autism, a severely incapacitating life long, developmental disorder that typically occurs in first three years of life. It causes impairment or disturbance in three main areas, social skills, communication skills and in their repetitive and restricted behaviors. 

A child with autism might:

• Have severe language deficits of differences.
• Not look at objects when another person points at them.
• Have trouble relating to others or not have an interest in other people at all.
• Avoid eye contact and want to be alone.
• Appear to be unaware when other people talk to them but respond to other sounds.
• Repeat or echo words or phrases said to them.
• Have trouble expressing their needs using typical words or motions.
• Laugh, cry or show distress for no apparent reason.

A child affected by autism, needs utmost care, particularly by his parents. Unfortunately, no medicine or treatment has been devised so for perfect treatment of an austic. The only consistently effective treatment for autism is a structured training programme, therefore a combination of a good school and parents training is the best known treatment.

Autism affected children are found worldwide. According to USA survey, one out of 500 children in India is an autistic. Looking to the gravity, USA has declared 2^nd April as, ‘World Autism Awareness day.

Being responsible, a social group has understood the grief of autistics & their parents and decided to help them in association with national & international organizations, working on this disorder. We appeal all to come with us to help the autism affected so that they can also live better life.

For more details please contact:

Atul Malikram

9827092823

 http://atulmalikram.in/

http://pr24x7.wordpress.com/2011/05/16/autism-a-developmental-disorder/