GABBAR KA VALENTINE on FILMY

GABBAR KA VALENTINE on FILMY

FILMY, with its fun and irreverent style has always presented the best of
Bollywood and Hollywood entertainment, beyond movies, over the years. True
to its commitment, this Valentine's, FILMY will present its viewers a
Valentine's Special show 'GABBAR KA VALENTINE', a satire, featuring Gabbar
Singh's attempt to woo 'Basanti' to be aired at 6.30 p.m and 10.30 p.m on
Feb 13. Gabbar Singh will be extracting 'love tips' from popular Bollywood
characters, in true 'Gabbar style

For further Information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

FOODFOOD, the most gastronomically loaded lifestyle brand launches the FOODFOOD Foundation

FOODFOOD, the most gastronomically loaded lifestyle brand launches the FOODFOOD Foundation

The first foundation to promote culinary skills across the country

After the successful national launch of FOODFOOD TV Channel on 24 January 2011, partners Astro All Asia Networks, Master Chef Sanjeev Kapoor and Mr. Sandeep Goyal of Mogae Consultants, launched the FOODFOOD Foundation.

India’s original Master Chef Sanjeev Kapoor, and the brand’s Lifestyle Ambassador, Ms Madhuri Dixit-Nene, unveiled the unique logo of the FOODFOOD Foundation.

This will be the first foundation of its kind in the country to promote culinary heritage and culture of India across the world. Said Mr. Raghvendra Madhav, Astro All Asia Networks, during the launch, “Food can well be considered to be cultural barometer of civilizations. The culture of food in our country is ancient, rich and highly evolved. Nuances of Indian culinary art are spread far and wide in this country and many are yet to come out of the confines of the native kitchens. Through this Foundation, we hope to highlight the cultural heritage of Indian culinary art across the world.”

At a media gathering that clearly demonstrated food as a lifestyle statement, Master Chef and co-promoter of FoodFood, Sanjeev Kapoor said, “Today food has acquired dimensions that go beyond mere consumption. As our country breaks new ground in almost every field, food is rapidly becoming central to our lives. Its not only about calories and taste, its about having fun, enjoying life with food around which the family & friends gather. Through the FOODFOOD Foundation, we aim to reach out to aspiring chefs across the country, encourage and promote their talent.”

Mrs. Dixit Nene stated, "I’m extremely delighted with the concept and thought behind the FoodFood Foundation. Our country is so vast and rich in cuisines that often go unnoticed. A foundation like FOODFOOD will  surely provide the necessary ingredients to promote and encourage culinary skills across the country. As a country, we need a Foundation like this to highlight the uniqueness of Indian food across the world. I am extremely excited to be a part of FoodFood.”

“The FOODFOOD Foundation is a huge initiative for us.” said Sandeep Goyal, Chairman Mogae Consultants, and former Group CEO, Zee Telefilms, “With 360 degrees of food available across multi media platforms like TV, web, mobile, Food is all set to become the new entertainment. Food Food will be an innovator pioneer in the broadcasting business, and will also lead the way in how lifestyle, good living and good eating define a better tomorrow. ”

With the concept of Cooking+ Food +Food-lifestyle, the brand aims to be all things food. Targeting the middle class Indian in urban towns and cities as its core audience, FOODFOOD will produce and package all its content in India.

The channel also boasts of it’s very own “Food Editor” – renowned chef, Rakesh Sethi (with over 28 yrs experience across Taj SATS, Oberoi and Intercontinental hotels), and several Indian celebrity chefs (Nitin Tandon, Shantanu Gupte, Anurag Bali etc) that add spice to it’s programming content.

“Our entire content and programming is in Hindi and is created by Indians, for Indians,” stated the COO Karthik Lakshminarayan. “In order to connect to our audiences across the country, we will feature shows about food and food lifestyle like ‘Firangi Tadka’, ‘Sirf 30 Minute’, ‘Sanjeev Kapoor’s Kitchen’, Chef ka Muquabla and Ready Steady Cook, to name a few,” he added.

The channel will be available in both analog and digital formats pan India

For further information please contact:

Atul Malikram / Chanchal Jhanwar

09755020247

Mahindra launches its unique “Mobile Seva” across Southern India

Mahindra launches its unique “Mobile Seva” across Southern India

First of its kind customer centric initiative for the commercial range of vehicles

Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group, announced the launch of the “MAHINDRA MOBILE SEVA.” This is a unique customer centric initiative, aimed at providing door step service solutions for its 3 Wheelers and other commercial vehicles. A first of its kind initiative in the commercial vehicle space, the “MAHINDRA MOBILE SEVA” has been commissioned across the southern states of Andhra Pradesh, Tamil Nadu, Kerala and Karnataka.

This service will also be rolled out across the country, in a phased manner. Being a major market for commercial vehicles, 30 of these mobile service vans are currently commissioned in the southern states.

Speaking about the initiative, Mr. Arun Malhotra – Senior Vice President – Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said “With the launch of these mobile service initiatives, we were keen to increase our commitment to the customers in the Small commercial vehicle segment. Our endeavour is to provide utmost convenience and seamless service to our customers through these doorstep services, which have otherwise been lacking for the customers in this segment. We shall continuously enhance our value proposition to our customers for a long term relationship. Going forward we are confident that such initiatives will chart a new path for the industry.”

Manned and operated by the company’s authorized dealers across the states, this facility will provide service and spare parts solutions to the customers at their door step, to reduce the time and effort taken to travel to the service centers. These mobile vans will travel in a fixed and specified route every day, to ensure that the customers get a reliable support from Mahindra, for their livelihood earning vehicles, anytime and anywhere they need assistance.

Further, the company also intends to launch this initiative across the country, to assure its commercial customers of a reliable after sales support.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. The Group recently unveiled its new brand positioning – Mahindra Rise.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs, SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services, now known as Mahindra Satyam.

Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit organization holding the largest database of primary corporate climate change information in the world.

For further information, please contact:

Atul Malikram

9827092823