Colgate introduces “Ask the Dentist” initiative Access to a dentist is now just a call away

Colgate introduces “Ask the Dentist” initiative
Access to a dentist is now just a call away

Lucknow: Colgate-Palmolive (India) Limited, the market leader in oral care, today launched a new interactive “Ask the Dentist” initiative for its flagship brand, Colgate Dental Cream.

The initiative is based on the premise that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check-ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian.

As part of this initiative, Colgate has set up a robust dentist infrastructure that will provide any consumer in India live access to a dentist by calling on 1800 2094 666 - a toll free number. Consumers can also log on to www.askthedentist.co.in and get oral care queries answered.

Speaking about the initiative, Mr. Rajesh Krishnamurthy, VP Marketing, Colgate-Palmolive (India) Ltd, said, “Our research shows that only 3% people in India visit a dentist regularly. India has a low dentist to population ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country.”

“The “Ask the Dentist” initiative comes alive through our new TVC where a friendly approachable dentist encourages families to get answers to common questions on oral care. This gives them access to dentist advice they never had and also helps dispel common misconceptions about teeth or fears about tooth decay. As an important part of the initiative, we have set-up a toll-free number and a website, where consumers can call and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity”, he further added.

For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in