Hindustan Unilever Ltd’s ‘Taaza Pehchaan Manch’ in Etawah today Unique skill and talent event for women

Hindustan Unilever Ltd’s ‘Taaza Pehchaan Manch’ in Etawah today
Unique skill and talent event for women
Etawah: Hindustan Unilever Ltd organized the first Taaza Pehchaan Manch, a special initiative to recognize and empower women across Uttar Pradesh in Etawah today. The event was a huge success and witnessed more than 3,000 Women participants from Etawah & neighboring districts. It was a unique display of skills that women posses in addition to being a homemaker. There were four main categories in which the women showcased their talent, namely Mehndi, knitting, painting and cookery. It was a visual delight to see so many different talents coming together under one platform and the judges were surprised to see the level of creativity in them. The women also got a wonderful opportunity to take their talent at a higher level with support from NGOs like SEWA. Mrs. Pankaj Bhadouria, winner of Master Chef India 2010 was the chief guest for the event. Through this event, the residents of Etawah got a flavour of what empowered women can achieve both as individuals and as a group.
“We are overwhelmed with the amazing response we have received from Etawah for our first Taaza Pehchaan Manch event. We feel elated to see the great talents these women possess and are sure this platform will take them to a higher level. This initiative has perfectly stood up to the Taaza brand credo of empowering and rediscovering your inner self, and has provided a new direction to women here. Etawah was the first stop for this campaign which would reach Varanasi in May 2011 and subsequently many other destinations in U.P” said Mr. Arun Srinivas, Category Head, Beverages, Hindustan Unilever Ltd.
The following are winners of Hindustan Unilever Ltd’s “First Taaza Pehchaan Manch”, who have received scholarship:
Mehandi/Rangoli : Maya Rathore, Preeti Kashyap & Shweta Sharma
Painting : Sabeena Yasmin
Handicraft : Nikita & Sweety Sharma
Cooking : Preeti Agrawal & Sonam Gupta
Stitching : Rabiya Bano & Isma Riyaaz
Waste of best : Archana Jain & Shweta Sharma
Mrs. Pankaj Bhadoriya, the winner of ‘Master Chef India’ 2010 competition gave a special scholarship to Sheeba Singh.
HUL has taken this unique initiative to recognize the contributions made by women & handhold them so that they can take their talent “hunur” to a higher level. Taaza Pehchaan Manch is a platform where women get the opportunity to showcase their skills and experts from various fields recognize them for the same, thus empowering them to take on the world. The initiative is supported by Brooke Bond Taaza, a unique and refreshing tea that helps a woman connect with her inner self and aspirations.
Various women organizations across U.P have committed to participate and support this innovative event for women going forward as well.


For further information please contact:
Atul Malikram
9827092823