Mahindra Navistar bags top honours at APOLLO-CV Awards 2011

Mahindra Navistar bags top honours at APOLLO-CV Awards 2011

¨       Mahindra Navistar Automotives Ltd. bags prestigious ‘ CV of the year’ award

¨       Also wins HCV Truck of the Year (Rigid) – for MN25 (25 ton GVW)

Mumbai: A year after it unveiled its entire range of high performance HCV trucks and announced the start of production for four of its variants - MN25, MN31, MN25 Tipper and MN40 - Mahindra Navistar Automotives Ltd. has earned the unique distinction of winning two of the most prestigious awards at India’s premier and only Commercial Vehicle awards, the APOLLO Tyres – CV Awards 2011.  

The award was received by Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. and Mr. Nalin Mehta, Managing Director, Mahindra Navistar Automotives Ltd. along with other members of the management team of Mahindra Navistar Automotives Ltd. Also present at the award ceremony were CV industry luminaries along with Satish Sharma, Chief – India Operations, Apollo Tyres, Mr. Hoshang Billimoria, CEO, Next Gen Publishing.

Speaking on this momentous occasion, Dr. Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. said “This is a moment of great pride for us as it is a validation of our efforts to revolutionize the Indian trucking industry. Over the past five years the company has toiled hard to create a world class M & HCV product range which is made in India and made for India, a state-of-the-art-dealership network, a highly advanced manufacturing facility at Chakan and an on-time and efficient service network. It has also focused onbuilding a strong commercial vehicle brand. Receiving this recognition in such a short time span speaks volumes of the company’s long term commitment to the Indian trucking industry”.

Mr. Nalin Mehta, Managing Director, Mahindra Navistar Automotives Ltd. said, “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will change the way the trucking business is done in India by challenging existing norms. By winning these prestigious awards we have once again outperformed. This award is dedicated to all the employees, dealers, vendors and other stakeholders who have ensured our success.”

Mr. Mehta further added, “I am also proud to add that in the short span that we have been around, we already have a large number of delighted HCV customers who have experienced our superior technology and new-age products. Many of them have even placed repeat orders. Their growing faith in Mahindra Navistar is established by these awards. We are steadily moving towards reaching our goal of becoming the most trusted CV player in India”                                                                                                                                                                               

The company is in the process of ramping up its dealer network in view of the increased demand of its new products and will be setting up over 100 dealerships by F12. Mahindra Navistar also flagged off its mobile service workshop, recently - yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in the Indian trucking industry. In addition, nearly 430 Roadside Assistance centres are also in place to provide service. Besides this, MNAL will also draw on the vast pool of Mahindra auto and tractor channel partners to use as an extended network for servicing customers’ needs. At this stage, 220 such Authorized Service Points are already in place.

For further information, please contact:

Atul Malikram

9827092823