America's Best brings 3 Palms hotels to India

America's Best brings 3 Palms hotels to India

1st brand to create a 5-star luxury resort chain targeting the Non-metro market in India

Plans 15 luxury properties across India in the first phase

Atlanta-based America’s Best Franchising (ABF), a company with more than 300 properties in North and South America, China and Africa brings its luxury resorts brand – 3 Palms Hotels and resorts to India with its unique approach and offerings for the Indian market. SRM Spa and Resorts Pvt. Ltd., based in Mumbai is the master franchise licensor for 3 Palms Hotels and Resorts in India and plans to open  5 stay Luxury Resorts PAN India with 15 properties in  next 5 years across Rajasthan, Maharashtra, Goa, Kerala,  Gujrat,Tamil Nadu and Delhi-NCR region In its first phase

"India is growing dramatically every year as a destination for both leisure and business travel — and each of our country’s regions charms travelers with distinctive culture, heritage, and language," explains Saumya M. Sharma, chief development officer of 3 Palms Hotels and Resorts, India Operations.  "Each 3 Palms location will capture and celebrate this rich diversity in its own special and unique way."

According to Ms. Sharma, 3 Palms focus is unique among hotels and resorts in India. It is a 5 Star luxury concept targeting India’s non-metro regions. These are destination properties in high traffic tourist areas. It is intended to offer its guests a full-service, 5-star experience with the most modern amenities including Spa and conference facilities.

 “Putting the 3 Palms name on properties in India will give travelers the confidence of knowing they have chosen a hotel that provides the most modern amenities in an ultra comfortable setting yet at an attractive price,” says Doug Collins, Chairman and CEO of America’s Best Franchising.  “And it will give owners the opportunity to improve their bottom line.”

3 Palms Hotels and Resorts is seeking tie ups with local independent developers, existing hoteliers and investors in setting up its luxury properties in India. 3 Palms actively seeks Greenfield and brownfield projects in getaway tourist locations, adds Saumya.

3 Palms Hotels and resorts offer high degree of value to its guests. The brand’s focus is unique among hotels and resorts in India. It is a luxury concept for India’s non-metro regions. These are destination properties in high traffic tourist areas and getaway locations. 3 Palms offers its guests a full-service, 5-star experience with the most modern amenities in an ultra comfortable setting, yet at an attractive pricing. Each of the 3 Palms locations will capture and celebrate the rich diversity of the country in its own special, unique way by being true to the essence of India. Rooms and amenities designed for larger

Indian families include cottage, bungalow, kitchenette and interconnect rooms among others. With special emphasis on environment and sustainable development, 3 Palms seeks to create a renewed relationship with nature for the guests, providing each one of them at 3 Palms, the confidence of choosing the best.

3 Palms Hotels and resorts provides a special Indian Product. 3 Palms hotels and resorts is a 5 Star luxury concept for non-metro regions.  The brand offers services in India which will be unique in its chain; spa and MICE facilities.

The spa experience is provided by the Indian master franchisee, SRM Spa & Resorts with its expertise in Ayurvedic wellness spa concepts.

Non-metro regions in India truly need an international level conference and meeting facilities. Through parent company ABF, 3 Palms has extensive international business hotel expertise. Its Indian resorts will have various MICE options.

For owners, these two facilities will be very strong secondary revenue streams as international quality spa and MICE facilities have very strong demand but low supply in non-metro areas.

Ms.Sharma adds, “With 22 locations worldwide, 3 Palms Hotels & Resort is known as an owner-friendly franchise. Higher returns on investment, simplified, small term contracts and low capital costs have earned the brand a solid reputation. 3 Palms Hotels & Resort owners finds a unique partner with our brand as we provide them the immediate benefits of affiliating with an exciting brand and a proven support system, along with  a proven model for increased  profitability. Our Franchisee still maintains the flexibility to do business based on what the customer demands rather than what the franchiser mandates. This is the Pride of Ownership approach in which 3 Palms Hotels & Resorts firmly believes in.”

For further detail, please coordinate:

Atul Malikram

9827092823