Cinepolis launches Patna’s 1st Multiplex with 4 grand digital screens

Cinepolis launches Patna’s 1^st Multiplex with 4 grand digital screens   

Multiplex to showcase 22+ shows every day at P&M Mall, Patliputra Industrial area

Cinépolis, the World’s 4^th largest cinema chain and India’s 1^st international exhibitor, today launched its 4 screen multiplex at the P&M Mall, Patliputra Industrial area, Patna. The all digital, 3-D equipped multiplex will feature more than 22 shows every day and will have a seating capacity of more than 1000 patrons. 

 Among the several new innovations being introduced will be the state of the art 3-D technology from Real-D® systems. Real-D® 3D is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience. The theater will feature the latest in audio technology with Dolby 7.1 surround sound systems. Additionally, Patnaites can now look forward to enjoy a wide selection of movie titles ranging across Hollywood, Bollywood and selective regional content. The 4 screen multiplex   will offer more than 22 shows each day and will typically feature between 7 to 10 movies in any given week.

The cinema will be fully air-conditioned with plush seats, offering extra wide legroom and excellent screen viewing angles to ensure unparalled comfort for the patrons.  Movie patron will also be able to enjoy freshly prepared, high quality food from the concessions stands located in the spacious cinema lobby. Among some of the specialties will be the different flavors of popcorn -- butter salted, caramel and cheese. Not be missed is the half-n-half mixed popcorn experience.

Marking the beginning of the cinema operations in Patna, Milan Saini, Managing Director and Country Head, Cinépolis India commented, “We applaud Mr. Prakash Jha for his vision to introduce the concept of modern shopping malls to Patna and we are excited to partner with him in introducing the first modern multiplex of the city.  With our state of the art facilities and our international standards of service excellence, Cinema patrons can now look forward to a new era of a wholesome, family based entertainment in the city.”

Commenting on the opening, Mr. Prakash Jha, Managing Director, P&M Mall said, “P&M Mall is designed and positioned to be the finest retail & entertainment destination in Patna. With Cinepolis, we are thrilled to bring one the world’s best cinema brands and the city’s 1^st multiplex to our mall.

Mr. Ashish Shukla, Head - Exhibition, Cinepolis India shared, “Our multiplex will offer never experienced before choice, convenience and comfort to the Patnaites. Tickets can now be bought online on our website and at the cinema box office. We look forward to welcoming our patrons for this first of its kind of experience in the city of Patna.

The Cinépolis experience comes at an introductory price ranging between Rs. 100-180.

Tickets can be purchased from the company website www.cinépolis.in and cinema schedule can be obtained on SMS by sending ‘Cinépolis Patna’ to 53030. Further, patrons can interact with Cinepolis on Facebook at www.facebook.com/cinepolispatna

For more information, please contact: 
Atul Malikram 
9827092823 

pr@atulmalikram.in

3rd edition of Mahindra Auto Quotient Quiz begins

                                                            

3^rd edition of Mahindra Auto Quotient Quiz begins

Unique pan India auto quiz reaches out to Engineering Colleges and B Schools across the country

Mahindra & Mahindra Ltd. (M&M), a part of the US $12.5 billion Mahindra Group, has announced the launch of the third season of Mahindra Auto Quotient (AQ), a first of its kind pan-India Auto Quiz, telecast on India’s leading English news channel, NDTV 24x7.

Auto Quotient is part of Mahindra’s endeavour to support and promote young automotive talent across the country’s engineering colleges and B schools. The inaugural edition of the quiz which was held in 2009, received an enthusiastic response from engineering students throughout the country and in 2010 Mahindra took a step further by encouraging auto enthusiasts from B-schools to participate as well. This year the quiz has taken a whole new dimension as it now reaches out to students across 44 cities, having increased from 20 cities last year.

Mahindra AQ is a first of its kind initiative by an automotive company in India - perhaps even in the world- and through this pioneering initiative the company is seeking to make more and more enthusiasts across the country passionate about Automobiles. It is all about the proposition of connecting and bringing together auto enthusiasts, from every walk of life, on the same platform.

Students can now participate in the quiz by registering on www.mahindraaq.com  The website has plenty of trivia on the website to keep the grey cells busy. One can also log on to Facebook and win exciting Mahindra AQ merchandise.

The regional rounds will be conducted across 44 cities, targeting students spread across engineering colleges and B-schools. The winners of this round take part in a special Live Quizzing Round on the same day, with the winning team securing a place in the Regional Finals. Each of these 20 cities has one team each participating in the regional finals. There will be four such regional finals in the zones of North, South, West and East with 20 teams competing in the Regional Final rounds, vying for a place in the Grand National Final. Noted auto journalist, Siddharth Vinayak Patankar, Editor-Auto and Senior Anchor, NDTV, conducts the quiz for both the Regional Finals as well as the Grand National Final.

Auto enthusiasts across India can look forward to an action packed telecast of Mahindra AQ on NDTV, making this a much awaited and talked about event.

Winners of the grand finale will receive an all expenses paid trip to the largest auto show in the world – the ‘Geneva International Auto show’. The 1st runner up team gets to experience the thrill of ’ ‘Dune Bashing’ in Dubai, while the 2nd and 3rd runners up get the opportunity to participate in the ‘Mahindra Great Escape’, one of the most eagerly anticipated events on the Indian off-roading calendar. Participants will also stand a chance to win other exciting prizes.

______________________________________________________________________________

For more information, please contact: 
Atul Malikram 
9827092823 

Yashodhara makes a re-entry to even her scores the Prasad Family…

Yashodhara makes a re-entry to even her scores the Prasad Family…

Yashodhara Maasi’s character portrayed by Zahida Parvin in Rajshri’s Yahaaan
Main Ghar Ghar Kheli, was last seen warning the Prasad Family of her return
for revenge. The warning seemed to have been fulfilled with her returning in
the Prasad family. Zahida Parvin says, “It’s like coming back after a
vacation. This time there is added responsibility on me as I have to
maintain the difference between Yashodhara and Dai Maa’s character. Also
when Yasho’s earlier track ended it was on its peak, I want to take my
character to that peak again.” Zaida also highlights that Yashodhara’s
character spoke normal hindi and Dai Maa’s character speaks in Rajasthani
dialect to provide distinction between the character. On the show, Veer’s
marriage to Priyanka took place on a short notice and Yashodhara enters
Swarna Bhawan as Priyanka’s Dai Maa. Yashodhara this time has come with the
intentions of taking revenge and will leave no stone unturned to accomplish
it. It is seen that Abha with her father and father in law is trying to
figure out and make sense about the strange activities happening in Swarna
Bhawan. With an unknown supernatural power creating mystery is troubling the
family Yashodhara will add trouble in the tense situations. Watch how Abha
tackles the situation in Rajshri’s Yahaaan Main Ghar Ghar Kheli, 8:30pm only
on Zee TV.

For more information, please contact: 
Atul Malikram 
9827092823 

Bigg Boss winner Rahul Roy & singer Kumar Shanu opens up with Aman Verma!!!

Bigg Boss winner Rahul Roy & singer Kumar Shanu opens up with Aman Verma!!!

The upcoming episodes of Lo Kallo Baat are sure going to be interesting. It has two artistes who have literally surfaced after a long hiatus! The first Bigg Boss winner, actor Rahul Roy, does a hula hoop with Aman Verma and even sang for Aman on Lo Kallo Baat…where a Bigg Boss prank was played on him. Later he shared his experience on Bigg Boss and what he is doing currently. Rahul Roy revealed secrets like how he proposed to his wife, how is envious of Shahrukh Khan, how he prepared for his role in the movie Junnon and lots more….

The other celebrity is singer Kumar Shanu, who once upon a time took Bollywood by surprise with his hit numbers in a series of films. Shanu, who has being lying pretty low is back…He shares his forthcoming plans and some interesting anecdotes for Lo Kallo Baat viewers.

The episode will showcase Phatakhedar news, songs with desi mix and much more… Rahul Roy & Kumar Shanu share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers.

Lo Kallo Baat, the extremely popular show on BIG MAGIC is warming both the hearts & homes of the people of UP, MP  & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews. Anchor Aman Verma and his toli will every week bring a series of your favorite Bollywood stars on the show and chat & share their most hilarious moments with the viewers

So Catch Comedian Actor Rahul Roy & Kumar Shanu reveal secrets on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.

For further Information, please contact:

Atul Malikram

9827092823

Bollywood Singers rock Lo Kallo Baat with Aman Verma!!

Bollywood Singers rock Lo Kallo Baat with Aman Verma!!

Lo Kallo Baat, with funny man Aman Verma and his toli of Miss Tana Tan & Chotelal have been rocking the Hindi Heartland of UP, MP  & Bihar with its spicy content & Bollywood star interviews week after week. In the next two days Lo Kallo Baat will have exceptional singers like Mamta Sharma of Munni Badnaam Hui fame…& Rahul Vaidya of Indian Idol, who will rock the show with their high quality performances and success stories to tell. Aman Verma and his toli take the viewers on a roller coaster ride singing, dancing, chatting…with Munni Mamta & Idol Rahul.

 Mamta Sharma, who truly represents exceptional new, raw talent from the remotest parts of India, has become the new singing diva in recent times. It is said Munni badnaam hokar Mamta ko naya naam aur shohrat de diya! Later, we also have desh ka awaaz, Rahul Vaidya who is a perfect example of a complete package – great voice, exceptional singing and amazing stage presence and above all he is janta’s chosen one. He represents the youth of today through his extraordinary singing talent. 

For all those who love Bollywood music this episode is a must-- to know more about these singers & their latest upcoming projects. Rahul Vadiya & Mamta Sharma share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers. The episode will also showcase phatakhedar news, latest songs with desi mix and much more…

Lo Kallo Baat, the extremely popular show on BIG MAGIC, is one of the shows on the channel that has taken the channel to the No 1 position. The show has won over both the hearts & homes of the people of UP, MP & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews with your favorite Bollywood stars. The show with its local flavor interspersed with humor, catchy happenings, current news and fun & entertainment is today one of the top watched shows on BIG MAGIC.

So Don’t Miss Indian music industry’ s upcoming Singers Rahul Vaidya & Mamta Sharma on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.

For more details please contact

Atul Malikram

09827092823

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ 

Mumbai: SAB TV, India‘s leading family comedy entertainment channel is the first GEC to clearly position & communicate its brand promise and offer programming content in line with its promise. This distinct positioning has led to channel loyalty and resulted in substantial growth for the channel. Soon other GEC’s too realized the essence of establishing their brand positioning and followed suit to redefine and reinforce their brand promise.

The new brand ad in this series reinforces the brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ and establishes that it is now a way of life for so many viewers, who are a part of the SAB family.

The story revolves around the theme “Jab Sab ho Saath toh baan jaaye baat” underlining Asli Mazaa Sab Ke Saath Aata hai.

The TVC features a crying baby who, despite numerous efforts by the family members cannot be put to sleep. In the late hours of the night every member of the family right from the mother to mother-in-law to the sister and brother in law is taking turns to sing the baby a lullaby, a popular Hindi film song ‘lala lala lori’ in their own rendition. But the baby ends up crying more and family members wonder what to do to put the child to sleep.

Commenting on new campaign Mr. NP Singh, COO, MSM Network said that,”SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds.”

Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said that, “We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families.”

The film is directed by one of India’s highly acclaimed ad film-maker; Vijay Maurya.The campaign has been launched simultaneously across leading TV channels,Multiplexes,print and digital medium to deliver the communication amongst the family audience.

For further details, please contact:

Atul Malikram

7869912247