Friday, July 22, 2011

Bigg Boss winner Rahul Roy & singer Kumar Shanu opens up with Aman Verma!!!




Bigg Boss winner Rahul Roy & singer Kumar Shanu opens up with Aman Verma!!!

The upcoming episodes of Lo Kallo Baat are sure going to be interesting. It has two artistes who have literally surfaced after a long hiatus! The first Bigg Boss winner, actor Rahul Roy, does a hula hoop with Aman Verma and even sang for Aman on Lo Kallo Baat…where a Bigg Boss prank was played on him. Later he shared his experience on Bigg Boss and what he is doing currently. Rahul Roy revealed secrets like how he proposed to his wife, how is envious of Shahrukh Khan, how he prepared for his role in the movie Junnon and lots more….
The other celebrity is singer Kumar Shanu, who once upon a time took Bollywood by surprise with his hit numbers in a series of films. Shanu, who has being lying pretty low is back…He shares his forthcoming plans and some interesting anecdotes for Lo Kallo Baat viewers.
The episode will showcase Phatakhedar news, songs with desi mix and much more… Rahul Roy & Kumar Shanu share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers.

Lo Kallo Baat, the extremely popular show on BIG MAGIC is warming both the hearts & homes of the people of UP, MP  & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews. Anchor Aman Verma and his toli will every week bring a series of your favorite Bollywood stars on the show and chat & share their most hilarious moments with the viewers

So Catch Comedian Actor Rahul Roy & Kumar Shanu reveal secrets on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.


For further Information, please contact:
Atul Malikram
9827092823

Wednesday, July 20, 2011

Bollywood Singers rock Lo Kallo Baat with Aman Verma!!





Bollywood Singers rock Lo Kallo Baat with Aman Verma!!


Lo Kallo Baat, with funny man Aman Verma and his toli of Miss Tana Tan & Chotelal have been rocking the Hindi Heartland of UP, MP  & Bihar with its spicy content & Bollywood star interviews week after week. In the next two days Lo Kallo Baat will have exceptional singers like Mamta Sharma of Munni Badnaam Hui fame…& Rahul Vaidya of Indian Idol, who will rock the show with their high quality performances and success stories to tell. Aman Verma and his toli take the viewers on a roller coaster ride singing, dancing, chatting…with Munni Mamta & Idol Rahul.

 Mamta Sharma, who truly represents exceptional new, raw talent from the remotest parts of India, has become the new singing diva in recent times. It is said Munni badnaam hokar Mamta ko naya naam aur shohrat de diya! Later, we also have desh ka awaaz, Rahul Vaidya who is a perfect example of a complete package – great voice, exceptional singing and amazing stage presence and above all he is janta’s chosen one. He represents the youth of today through his extraordinary singing talent. 

For all those who love Bollywood music this episode is a must-- to know more about these singers & their latest upcoming projects. Rahul Vadiya & Mamta Sharma share their amazing experiences with Aman who with his toli of Lo Kallo Baat brings out the best for the viewers. The episode will also showcase phatakhedar news, latest songs with desi mix and much more…

Lo Kallo Baat, the extremely popular show on BIG MAGIC, is one of the shows on the channel that has taken the channel to the No 1 position. The show has won over both the hearts & homes of the people of UP, MP & Bihar, the Hindi heartland of Hindustan, with its spicy content & super interviews with your favorite Bollywood stars. The show with its local flavor interspersed with humor, catchy happenings, current news and fun & entertainment is today one of the top watched shows on BIG MAGIC.

So Don’t Miss Indian music industry’ s upcoming Singers Rahul Vaidya & Mamta Sharma on Lo Kallo Baat with Aman Verma on Wednesday & Thursday at 8.30 pm only on BIG MAGIC.

For more details please contact
Atul Malikram
09827092823

SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’





SAB TV unveils new Brand Campaign; reiterates brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ 


Mumbai: SAB TV, India‘s leading family comedy entertainment channel is the first GEC to clearly position & communicate its brand promise and offer programming content in line with its promise. This distinct positioning has led to channel loyalty and resulted in substantial growth for the channel. Soon other GEC’s too realized the essence of establishing their brand positioning and followed suit to redefine and reinforce their brand promise.
The new brand ad in this series reinforces the brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’ and establishes that it is now a way of life for so many viewers, who are a part of the SAB family.
The story revolves around the theme “Jab Sab ho Saath toh baan jaaye baat” underlining Asli Mazaa Sab Ke Saath Aata hai.
The TVC features a crying baby who, despite numerous efforts by the family members cannot be put to sleep. In the late hours of the night every member of the family right from the mother to mother-in-law to the sister and brother in law is taking turns to sing the baby a lullaby, a popular Hindi film song ‘lala lala lori’ in their own rendition. But the baby ends up crying more and family members wonder what to do to put the child to sleep.

Commenting on new campaign Mr. NP Singh, COO, MSM Network said that,”SAB TV is reinforcing its unique positioning with yet another brand campaign. I expect the new campaign to help the channel grow its loyal viewer base manifolds.”

Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said that, “We have strengthened our bond with the viewers by offering them light hearted entertainment that appeals to the entire family. Our brand campaign reiterates our promise of Asli Mazaa Sab Ke Saath Aata Hai and will surely add to the growing base of SAB families.”

The film is directed by one of India’s highly acclaimed ad film-maker; Vijay Maurya.The campaign has been launched simultaneously across leading TV channels,Multiplexes,print and digital medium to deliver the communication amongst the family audience.



For further details, please contact:
Atul Malikram
7869912247



Tuesday, July 19, 2011

Future Generali launches Bima Advantage


Future Generali launches Bima Advantage
Unique unit-linked endowment plan with enhanced insurance cover feature that offers protection + wealth creation

·          A combination of protection and investment, that helps fulfill medium & long term financial goals
·          Enhanced Insurance Cover feature increases life cover and financial security
·          Maximize returns with the choice of six investment funds to match risk appetite
·          Flexibility to choose Policy Term, Basic Sum Assured, Enhanced Insurance Cover and a host of options like switching, re-direction, partial withdrawals and surrender



Mumbai: Future Generali India Life Insurance Company, the Insurance joint venture between Future Group of India and Generali Group of Italy, has launched Future Generali Bima Advantage, a unit-linked endowment plan that not only helps build wealth, but also offers protection, with an option to double your insurance cover from the very inception.

The policy holder can opt for Enhanced Insurance Cover to enhance the life cover under the policy, at inception and in the event of demise of the life assured, the Enhanced Insurance Cover sum assured is paid in addition to basic plan sum assured, to the nominee.

On maturity of the policy, fund value as on date will be paid to the life assured. The policy holder can choose to receive the maturity benefit under settlement option through periodical payments after the maturity date for up to 5 years. On death of the life assured during the settlement period, the fund value will become payable. Future Generali Bima Advantage has term options of 10 to 30 years and is available for customers in the age group of 7 to 65 years.

The basic premiums, net of applicable charges, are invested in unit funds of the customer’s choice. This plan provides for a choice of investment funds, thereby, adding flexibility in directing the investments to any or all of the 6 unit linked funds of the company. 12 free fund switches per year means investors also enjoy flexibility to manage their investment actively. Future Generali Bima Advantage also allows four free partial withdrawals in a policy year, facilitating easy access to invested funds, whenever required.

Minimum basic sum assured for policy holders between 7 to 45 years, is half the policy term or 10 times the annualised basic premium, whichever is higher. For policy holders aged 45 years & above, the minimum sum assured is 0.25 times the policy term or 7 times the annualized basic premium, whichever is higher.

Deepak Sood, MD & CEO, Future Generali India Life Insurance Company said, “Life Insurance Policies are primarily taken to protect the family from the financial insecurity that is inevitable in the event of an untimely demise of a bread winner in the family. With the Enhanced Cover Feature, one can substantially increase life cover and financial security for loved ones. The plan offers a wide choice of investment funds to suit varying risk appetites and keeping in mind the current volatility of markets. In summary - Future Generali’s Bima Advantage is a well designed, uncomplicated ULIP that has been designed to deliver unmatched flexibility to manage investments, allow easy accessibility to funds and ensure complete transparency of charges – all in a customer-friendly package that will help policy holders meet their medium to long term financial goals.”

Future Generali is currently active through 191 offices with over 56,000 licensed advisors. Besides this large network of agents and offices, Future Generali also offers its Total Insurance solutions across Future Group malls.


For Further Information Please Contact:

Atul Malikram
7869912247