BIG MAGIC BANEGA CROREPATI

BIG MAGIC BANEGA CROREPATI

Clocks close to 1 crore audiences across the heartland with new prime time shows Lo Kallo Baat, Umar Sharif, BIG Fighting Champion and more…

BIG MAGIC India’s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, clocks close to 1 crore mark this week (Week 27—TAM ratings) on the back of its fresh prime time shows. With the overwhelming response that the shows received, BIG MAGIC almost doubled the size of the audience from its nearest competition in UP, MP and Bihar.

The new prime time shows like Lo Kallo Baat, featuring funny man Aman Verma and his toli that make an instant connect with the local populace through gags on local news, recognizing local achievers and talent, fun interactions from local hotspots and A grade Bollywood and TV celeb interviews ; ‘Umar Sharif presents Koi hain jo hame hassaye, where the king of comedy from across the border looks for stand up comedians who can make him laugh, BIG Fighting Champion, an international format on mixed martial arts action sports that connects with the law of the fist nature of the hindi hearland amongst others, have made BIG MAGIC the most watched channel among regional channels in the Hindi Heartland within a record breaking time of under 3 months of launch. The channel has overtaken long established channels like Mahuaa TV, Dabaang, Dhamaal, Sahara Samay, Zee News UP, and a host of others. (Refer to table below--Source TAM- Week 27 CS 4+, UP+MP+BIHAR)

The Channel derives huge synergies with RBNL’s leading radio brand – 92.7 BIG FM, the no. 1 radio network in this region, operating 11 Stations in the heartland. This provides an excellent opportunity for brands to integrate on TV and Radio in the region.

With a refreshing programming lineup of Bollywood, Movies, Action sports, Humor and Music, backed by strong distribution and innovative marketing initiatives, the channel has risen straight to the top!

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, Mall Activation, play-out seeding in malls, print, local cable, and high penetrating transit media like bus branding, autos and tempo branding.

For further information, please contact:

Atul Malikram

9827092823

A film with social message to be filmed in Madhya Pradesh

A film with social message to be filmed in Madhya Pradesh

Indore, July 2011: Films have always been admired as the most common source of entertainment. Perhaps, no one could have escaped from viewing films. Film making is also termed as the most common industry, all over the world. Hollywood and Bollywood are now the ambassadors of Europe & India. Films are also considered as the best mode of entertainment only, but it is not so. If we look at the History of Indian films only, we find that a number of films have set landmarks in showcasing message contained therein. Mother India, Do Beegha Jameen, Jagte Raho are a few films, who have been successful in giving useful messages. Films made by Satyajeet Ray have begged lot of international awards & raised glory of our country. 

We have seen that upto 80s, many a films used to celebrate 100days, Silver jubilee, Golden jubilee, but these incidents are not seen, now a days. Hardly a few films click box-office nowadays, and most of the current films, run for few weeks only. The most common reason of failure of today’s films is lack of incorporation of powerful subjects. Only a few film makers take educational subjects in their films and there after all depends upon entire team linked with production of films.

Ms. Rashmi Verma, has close relation with Madhya Pradesh. She has been in association of making films, TV serials for a pretty long time. She is an actor, writer, producer and model. She has acted in number of films, and since then, she has been planning to make a film, on a subject, focusing upon society. She was in search of a subject and ultimately she got the idea. She immediately started the paper work and after completing the same, she narrated her story to the ace film writer, Imtiaz Hussain, who was impressed by theme of story. Rashmi requested him to develop the story and Hussain agreed to do so. The Story writing is in progress and Rashmi is thrilled to imagine the creation of her dream on celluloid.

The story of film revolves around a lady. Who has two sons. The younger one incidentally comes in association of bad guys, and the teenager becomes addict of drugs, theft & all bad habits. Poor mother, who is already a sufferer of separation from her husband, is shocked to see her son, whose talks of bad habits have spread in society, School & no one likes him. No student in his school likes to sit beside him. How her mother faces the situation & struggles to bring his bad son on right way, will be in interesting to see in the film.

“No mother will like her son to be called as drunkard or thief. She always takes care of her all children but a little carelessness may lead to misdirection of your ward, and ultimately the entire family is sufferer”, Rashmi Verma expressed her views on the subject, chose for the film.

“Since I do not want to leave a single stone unturned to convert my dream in the fact, I have selected gems of our film industry for my film. The famous Director Vimal Kumar has been shouldered with the responsibilities of direction, who has many successful films to his credit, like Agar Tum Na Hote, Ghar Sansar, Dariya Dil, Swarg Yahan Narak Yahan and Tarazoo.

The story & script will be penned by Imtiaz Hussain, known for his films like Ghulame-E-Mustafa, Astitwa, Parinda and Vastaw.

Though the entire cast of film is yet to be finalized, I have two names for the role of mother, Tabboo & Vidya Balan. The film is likely to go on floors. Within six months, and we plan to release the same by midyear of 2012”. Rashmi added.

Since Rashmi is incidentally belonging to Madhya Pradesh, she has decided to shoot the entire film in our state only. She is approaching M.P. Government for their support at the time of shooting of the film, at selected locations she is confident to receive support of MP Govt. & looks ahead to convert her dream into reality. 

For More Details please coordinate:

Atul Malikram

pr@atulmalikram.in

9755020247

Force India Formula One Team Academy extends the eligibility for ‘One From A Billion Hunt’ on popular demand

Force India Formula One Team Academy extends the eligibility for ‘One From A Billion Hunt’ on popular demand

Mumbai: The Force India Formula One Team Academy today announced that based on requests from a number of talented karting enthusiasts, it had extended the age group for participation in the One From A Billion Hunt via awild card route. While the One From a Billion Hunt was initially open to those in the age group of 14 to 17 years, in response to a number of requests received from F1 hopefuls, the ambit of the Hunt has been widened by modifying the upper and lower limits of the eligible age groups. Contenders between 12–14 years of age and  between 17-19 years of age will now get a chance to  qualify for the National Finals via a special wild card.

The Wild Card Selection Round will be held at Kart Cave, Lower Tank Bund Road, Hyderabad from 3rd – 7th August 2011. Contenders for the wild card entry in both these age groups will need to better the lap time of 25.376 seconds which is the time set by the 14^th fastest finalist from the recently concluded Hyderabad round of the regional trials. One winner from each of the above age groups will be selected as a wild card entry and will go on to the National Finals later this year.

Registration for the Wild Card Selection Round will be open from 1st July to 31st July on the One From A Billion Hunt website, www.onefromabillion.com

Sharing his perspective on the rationale behind widening the ambit of the One from a Billion Hunt, Dr. Vijay Mallya, Chairman & Team Principal, Force India Formula One Team said, “I personally received requests and representations from a large number of parents and F1 hopefuls asking if we could consider including age groups somewhat younger and older than what we had originally envisaged in our programme so that more aspirants could benefit from the historic initiative undertaken by the recently set-up Force India F1 Team Academy. Not including them in the on-going Hunt would have meant budding racing talent from India would have had to wait for another two years. With a view to broad-basing the programme in response to popular demand, we have tweaked the age-limits of the eligible categories for the Hunt and we hope that more talented young Indians will take advantage of this opportunity and give it their best shot. Two talented young Indians from the expanded age groups will be selected as wild card entries and will go on to join the 98 other talented young Indians in the National Finals of the Hunt. I wish the contenders for the wild card entries all the very best!”

The age groups eligible for the Wild Card Selection Round are:

·         for 12 - 14 years (born on or after 1st January 1998 to born on or before 31st December 1999)

·         17 - 19 years  (born on or after 1st January 1992 to born on or before 31st December 1993)

·         The Wild Card Selection Round will be open to eligible persons of Indian Origin including NRIs and PIOs.

Commenting on the announcement of the expansion of the eligible age group, Mr. Raymond Wong, CEO, ExxonMobil Lubricants Pvt. Ltd said, “We have received an overwhelming response from motorsports enthusiasts for the ‘One from a Billion Hunt’ trials. Mobil 1 and Force India Formula One Team Academy are pleased to provide aspiring Formula 1 drivers across India yet another opportunity to be part of this country-wide search, and a chance to be part of India’s Formula 1 team. The Wild Card Selection Round will be held in Hyderabad.”

Post the selection of the wild card entries, the next stages of the One From A Billion Hunt will be  as follows:

·         National Final – 100 finalists (14 from each of the seven cities and two wild card entries) will compete against each other in September 2011 to win a place among 10 finalists who then move on to the next level of the programme.

o   The driver hunt is proposed to be held every two years

·   Silverstone Finale   -

o     Ten finalists from the National Final will go on to do a week-long intensive stint at Silverstone, UK comprising sessions on driver tuition on Dmax Karts, a day at the Porsche Human Performance Centre to assess and develop fitness for motorsports, media training with Goodman Media, two full days at the Silverstone F1 circuit with sessions on safety, car control training, driver assessment, and race procedure briefing. The ten selected drivers will complete their Silverstone experience with a race in Formula Silverstone cars.  At the end of the intensive hands-on week, an expert panel will pick three winners on the basis of a holistic assessment of their multiple capabilities and proficiency in requisite areas. The three winners will be announced in India around the time of the Grand Prix of India in October 2011.

·   Future Champions Programme

o   The  three  winners of the Silverstone Finale  will be groomed as follows in 2012 and beyond:-

·         The winner will be put through a full season of racing in a competitive championship in the United Kingdom.

·         The first runner up will go on to do a full season of racing in a competitive championship in India.

·         The second runner up will go on to receive special racing tuitions in an Asian racing school

The Academy will fully support the winner over the next three years and a career path will be drawn out, depending on the progress made in 2012. The intent is to groom the winner through various stages leading up to a point where the winner is qualified and ready to apply for a super license from the FIA to drive in Formula 1.

For further information contact:

Atul Malikram

9827092823

Adventure capital of the world – Queenstown, New Zealand

Adventure capital of the world – Queenstown, New Zealand

~ Top 5 adventure activities that you cannot miss in Queenstown ~

Surrounded by majestic mountains and nestled on the shores of crystal clear Lake Wakatipu, Queenstown is New Zealand’s premier four season lake and alpine resort. Popularly known as the ‘Adventure Capital of the World’, Queenstown is a lakeside town of captivating beauty in the heart of New Zealand's picturesque South Island. Queenstown is treasured for its magnificent scenery, adventure opportunities and luxury lifestyle.

Queenstown is the most preferred spot for Bollywood movies made in New Zealand. Recent popular movie I Hate Luv Storys was shot in scenic Queenstown on the shores of Lake Wakatipu and in gorgeous Glenorchy!

To get a taste of New Zealand’s adventure spirit, below are the 5 must do activities:

1.    AJ Hackett bungy: If you've heard of bungy, then you've heard of the Kawarau Bridge, home to the world's first and most famous of leaps. 43m above the Kawarau River, with 8.5 seconds of falling, it’s a breathtaking ground rush like no other.

Come, stand on the edge and face your fear with 8.5 seconds of falling. Home to the world’s first and most famous of leaps, the AJ Hackett bungy at the Kawarau Bridge, 43m above the Kawarau River, is a breathtaking ground rush like no other.

At the world's best-loved bungy site, you can choose from a number of options; topple over backwards, forwards, with another person, spin or somersault. Kawarau Bridge Bungy is also the only Bungy in Queenstown where you can choose to bob above the water, touch it, or be fully immersed.

     www.bungy.co.nz

2.    Sky diving:  Embrace your fear with a sky dive. It takes courage to jump from an aircraft at 15,000ft into thin air! Located amidst the most breathtaking scenery in the world, your flight to altitude takes you high above the alpine town, over beautiful lakes and snow-capped mountains. Upon reaching altitude, you and your instructor jump from the aircraft, freefalling thousands of feet at adrenalin pumping 200 kilometers/h. Your instructor operates the parachute and gently you glide towards the earth!

     www.nzone.biz

3.    Jetboating: Nothing you have experienced will have you prepared for the thrill and excitement of a Shotover Jet ride; it is an adrenaline rush you'll never forget! Speeding in mere centimeters of water along the famous Shotover River and deep into the Shotover River Canyons surrounded by towering rocky walls, a Shotover Jet boat ride whips past rocky outcrops, skims around crags and boulders, and twists through the narrow canyons at breath taking speeds that produces an adrenalin rush never to be forgotten! Rock faces blur in your peripheral vision, the opaque water sprays into myriads of white crystals with every turn, and you grip the hand rail for comfort and reassurance and then let out a whoop of excitement as your driver spins the boat around in its own boat length — The World famous Shotover Jet full 360 degree spin.   

       www.shotoverjet.com

4.    Canyon Swing: From a platform on the edge of a cliff above the Shotover River, you are fitted into a seat and chest harness and connected to the jump ropes. Be prepared for a highly adrenalinised sensation created by the unique combination of natural geography and ingenuity. The rush starts at the platform, as you leap or launch from the 109 metre high cliff edge. Gravity accelerates you for 60 metres of freefall just metres from the vertical cliff face. Reaching speeds of 150kph, feel the canyonous rocks rush towards you before the ropes smoothly swing you past. Gravity is a toy, come out and play!

www.canyonswing.co.nz

5.    Heli hiking: Enjoy a scenic helicopter ride into the wild and remote high country surrounding Lake Wanaka followed by a 2 hour downhill guided hike. See lake Wakatipu's mysterious northern shores, unparalleled views of Mount Aspiring and the mighty Rees and Dart River valleys. Experience the majesty and solitude of this pristine alpine environment as you start your 2 hour downhill hike through the flowing tussock grasses along paths more frequented by wildlife than humans!

www.helicopter.co.nz

For more information, please log on to www.newzealand.com

For more detail, please contact 
Atul Malikram 
9827092823

Indian Steel Corporation unveils ISC Steel Zone at Jaipur

Indian Steel Corporation unveils ISC Steel Zone at Jaipur

The demand of galvanized & cold rolled sheets now fulfilled

Jaipur, 8 July 2011: Indian Steel Corporation Ltd. (ISCL), a joint venture of Ruchi Group and Mitsui & Company Ltd. Japan, has today unveiled its first ISC Steel Zone of Rajasthan, at Jaipur. The steel zone was inaugurated by Shri R.K. Lodhi, Head Marketing, Indian Steel Corporation Ltd. many distinguished citizens & public representatives were present on the occasion.

ISCL is a well known name in the country. It has created reliability amongst customers by manufacturing high class galvanized & cold rolled Steel. At present, the production capacity of the company is 6 Lac Metric Ton per year And it will be 12 Lac Metric Tons per annum by 2014.

Shri R.K. Lodhi, Head Marketing Indian Steel corporation Ltd. inaugurating the steel zone, expressed” our strategy is to have branded retail outlets for our dealers, so that consumers may have quality products with the quantity at right price. We are successful in our mission, and we hope that the steel zone, opened at Jaipur will extend better services and stand to the expectations of customers. The Pink City of Rajasthan is known for its beauty & business and we are proud to establish an ISC Steel Zone here. We are committed to provide products of high quality to our valued customers.” 

Shri Lodhi added “The Steel Zone inaugurated at Jaipur, is first Steel Zone of Rajasthan. ISC plans to open 100 ISC Steel Zones by the end of this year. We hope that the affection & faith we have got from our valued customers will go a long way.”

The demand ISC’s of product is increasing day by day in the market. Indian Ultratuf, galvanized corrugated sheets, Indian Tadka, Indian Makhhan are the most popular brands. Company plans to produce color coated sheets by December 2011. 

Background Information:

Indian Steel Corp Ltd.(ISC) is a joint venture of Ruchi Group of Industries, India & Mitsui Co. Ltd , Japan. It started its operations in 2005 in India. Today, ISC is a leading manufacturer of Galvanized Steel & Cold Rolled Steel Coils/sheets in western India situated at Gandhidham, Kutch (Gujarat) with annual capacity of 6 Lac Metric Ton of Cold Rolled Steel.

                                                                                                 

ISC is one of the largest steel manufacturer in India, having the capacity to produce   4 ft wider GC sheet  & 5 ft wider CRCA steel.

For further information, please contact:

Atul Malikram

9827092823