Kahani Chandrakanta Ki

Kahani Chandrakanta Ki

A saga of magic, secrets, intrigue and deceit, and above all true love…

Going Live from Monday, 6^th June, Every Monday to Friday at 8 p.m and 10.30 p.m  on Sahara One Television.

This June, Sahara One brings to its viewers one of the greatest stories in modern Hindi literature – Kahani Chandrakanta Ki inspired from Babu Devki Nandan Khatri’s novel, CHANDRAKANTA SANTATI.

Kahani Chandrakanta Ki’ will begin telecast on Sahara One from Monday, 6th June 2011 at 8 PM and 10.30 PM, every Monday to Friday.

Comments the Director Producer Sunil Agnihotri, “Sahara One has a very strong reach in India, especially in the Hindi speaking belt. It has some very good shows on air. Besides, people at helm in Sahara are very supportive and have given me complete creative freedom. Together, we shall be able to create another landmark.”

It is the love story of Shiv Dutt’s daughter Kishori and Chandrakanta’s son Indrajeet. Because of the family feud it will have an overload of  adventure with magical twists & turns. This fantasy drama is bringing to life the super successful characters of princess Chandrakanta, Kroor Singh, Pundit Jagannath, Badrinath etc under the banner of Sunil Agnihotri Production.

Kahani Chandrakanta Ki takes a leap to the next generation, a generation where love grows amidst intrigue and dark secrets. However, as fate would have it, this love takes seed in the same earth that has been seeped with the poison of hatred and conspiracy through the ages.

Chunargarh and Shivgarh have been at loggerheads since time immemorial. But destiny has a different plan to take this enmity to an entirely different dimension, when Kunwar Inderjit Singh, the Prince of Chunargarh and Princess Kishori of Shivgarh fall in love. The path is not as easy as it seems. King Shivdutt of Shivgarh, Princess Kishori’s father is burning in the fire of revenge to get back his love Chandrakanta, as well as the kingdom of Chunargarh itself. Shivdutt collects his allies and starts planning his strategy to get back his love and empire. An ace in the art of politics and warfare, Pandit Jagannath, and the warriors Badrinath, Nayantara and Bhavani Singh, form a formidable army.

On the other hand, the King of Chunargarh, Virendra Pratap Singh is also preparing to destroy Shivgarh for the last time. With a team of fearsome warriors, politicians, and mata haris, the ace in his sleeve is Abhimanyu the master spy. The chief of Virendra Singh’s army, Paramvir Singh with Tej Singh and two beautiful magical mata haris, Chapla and Padmini have readied a strategy for war against Shivgarh. The war clouds are rolling in, and there is one man who can change the stakes of the game, a loyalist of Virendra Pratap Singh, Chandilal who revolts and joins Shivdutt. Amidst all this, Kroor Singh of Chunargarh is doing everything possible to make the two kingdoms fight, so he can get the beautiful Princess Chandrakanta.

In Kahani Chandrakanta Ki, the lead character of princess Chandrakanta is played by Shikha Swaroop. Vindu Dara Singh is playing the character of Abhimanyu while Pundit Jagannath is portrayed by Rajendra Gupta. Puneet Issar will be seen in the character of Shiv Dutt, Mamik as Badrinath, Kruttika Desai will be Naintara, Rupa Ganguly as Roopmati, Arjun will be seen as Tej Singh, Nishigangha Wad plays Kalavati, Santosh Shukla as Virendra Singh, Sonia Rakkar as Padmini, Vinod Kapoor as Chandi and Shailendra Singh plays Kroor Singh.

Welcome to a world of magic, secrets, intrigue and deceit, and above all fantasy and true love…as Kahani Chandrakanta Ki goes live from 6th June, Monday to Friday at 8 p.m on Sahara One!

Welcome to the world of Chandrakanta…

“KAHANI CHANDRAKANTA KI”

Starting Monday, 6^th June at

8 pm and 10.30 p.m, Monday – Friday,

Only on Sahara One Television.

For Further Information, Contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Unfold the truth about Diamond Jewellery Now in your city

Unfold the truth about Diamond Jewellery

Now in your city

~ Tara Jewellers launched their new format Store in Indore ~

Tara Jewellers, the retail arm of Tara Jewels Limited, an integrated player from jewellery manufacturing to jewellery retailing, today launched their new format store in Indore. Bringing an innovative jewellery shopping experience with the exquisite jewellery collections, the store is located at Shop No UG – 2 & 3 Diamond Colony, M. G. Road, Indore, 452001. Celebrated fashion models Deepti Gujral and Candice Pinto showcased the beautiful Tara jewellery at the launch.

Tara Jewellers showcases an assortment of elegantly crafted designs keeping today’s Indian woman in mind. Tara’s mix of diamond and gold jewellery includes distinctive designs that are subtly blended with contemporary and timeless class. The collections are perfect for all occasions whether it is a formal business meeting, a cocktail party or a festive celebration.

In addition to the wide variety of trendy and stylish collections and pieces, Tara’s jewelry comes with affordable pricing. Add to this Tara’s customer centric services such as immediate and no-cost repair, 100% buy-back guarantee* and customization for festive occasions like Diwali, Navratri, Akshay Tritiya etc, Tara’s Jewellers is a must visit.

Speaking on the occasion, Vikram Raizada, Executive Director Marketing, Retail & Business Development, Tara Jewels Limited says, “We believe the retail revolution has opened the flood gates for national and international brands to make inroads into the Indian market, offering the customers creativity and innovation. This has made branded jewellery the new market mantra which promises to suit the needs and budget of every Indian pocket.

At Tara Jewellers, it has always been our endeavor to encourage customers to make an informed decision. We want to build customer confidence and replace trust with knowledge. In light of this, we have not only introduced, 100% buy back policy on all our diamond jewellery but we also assure hallmarked gold and certified diamonds.

With our new format store, we look forward to changing the way people shop for jewellery in India and thus we are delighted to bring the Tara Jewellers experience to Indore. Within Madhya Pradesh, besides Indore, we are present in Bhopal and Jabalpur.”

* Conditions apply

Tara Jewellers new store in Indore sprawls at almost  1650 square feet which ensures a well thought out, smooth and simply unforgettable jewellery shopping environment.. The store has been designed by international design consultancy, Fitch, with an inviting decor in shades of purple that makes the store warm and welcoming, yet in complete harmony with the contemporary furniture, bold displays and modern lighting that are designed to bring out the best in the jewellery. 

Clients have the opportunity to get up close and personal with the pieces that are showcased on the browse wall with the collections displayed vertically for the best browsing experience.  An ‘open’ workshop enables clients to see the ‘behind the scenes’ of Tara’s craftsmanship and also watch any changes or repairs in utmost transparency.

To provide a complete experience, even the store staff uniforms are especially designed by celebrated fashion designer Rajesh Pratap Singh.

So don't miss the opportunity to select from a wide range of gold and diamond studded neckpieces, earrings, rings and traditional bangles at affordable prices, at the Tara Jewellers near you!

For more details, please contact: 

Atul Malikram 

9827092823 
                               

Glenmark Foundation launches its flagship programme – ‘KAVACH’ in Madhya Pradesh

Glenmark Foundation launches its flagship programme – ‘KAVACH’ in Madhya Pradesh

·        To address the issue of Malnutrition, Infant Mortality Rate and Child Mortality Rate

                           

·        Glenmark will adopt 100 villages in the district of Khandwa, MP

Khandwa, MP, India, June 7th, 2011 – Glenmark Foundation, the CSR arm of Glenmark Pharmaceuticals along with its project partners Spandan Samaj Sewa Samiti, launched its Flagship Programme: Project Kavach: ‘Healthy children, Healthier world’ in the state of Madhya Pradesh today.

Through this flagship programme, Glenmark will address the issues of Infant Mortality and Child Mortality through various interventions. As a beginning to this project, Glenmark will adopt 100 villages in the Khalwa block in Khandwa district of Madhya Pradesh. Derived from the local Korku tribal language, the project has been named ‘Konku –Puchiku’ meaning ‘Little Children’.

The project was inaugurated by Mr Sharad Pandit Joint. Director (Health) and Mr Rajesh Desai, Chief Financial Officer (Glenmark Pharmaceuticals Ltd.). The other key dignitaries present on the occasion were: Mr. Rajesh Desai (Chief Financial Officer, Glenmark  Pharmaceuticals Ltd.), Mr Alok Singh (CEO Zilla Panchayat). Ms Lakshmi Baghel (Chief Medical Officer), Mr Shrivastav (Chief Conservator of Forests), Mr Rajesh Gupta (District Programme Officer) and Mr Devendra Parisar (Additional SP). 

The objective of project is to address the issue of malnutrition among children through behavior change of community mothers and care givers along with a focus on generating awareness around improving the Immunization and Hygiene practices. Through this, the project would also aim at reducing Infant Mortality Rate(IMR) among the children as they face widespread malnutrition and diseases take a toll on their lives.

Mr Rajesh Desai, Chief Financial Officer said ‘ With the launch of this project, I hope and believe that with the support of the resident local population, Women  and Child Development  Department and the Health Department, in the time to come, this project will successfully lead to a transformation and set a benchmark.’

The inauguration function was marked by a welcome song by singers of the Korku tribe. Mr Rajesh Gupta talked about the challenges in Khandwa to tackle malnutrition. The event ended with the flagging off of an ambulance that has been customized to so as to cater to these villagers’ need for primary healthcare.

This initiative is also an effort to complement the State Government’s commitment through Atal Bal Arogya Evam Poshan Mission endorsed in State Assembly on 4th May 2010 with following objectives to be achieved in forthcoming 5 years:

· To reduce ‘Under 5 years’ mortality from 94.2 per 1000 live births to 60 per 1000 live births

· To bring down the present 60% rate of low weight children to 40%.

· To reduce present rate of 12.6% Severe Acute Malnutrition (SAM) to 5%

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Lo Kallo Baat with Aman Verma, exclusively on BIG MAGIC

Lo Kallo Baat with Aman Verma, exclusively on BIG MAGIC

A hilarious talk show for Hindustan — UP, MP & Bihar

Starting June 6^th, Monday to Thursday, 8.30 pm on BIG MAGIC

June 2011: BIG MAGIC, India’s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment offers yet another show – Lo Kallo Baat. The Boisterous, socially irrelevant and politically incorrect, Lo Kallo Baat is a show hosted by the charming and equally funny Aman Verma, who will take viewers on a roller coaster ride of local happenings and news with a twist, celeb interviews, showcase of unique local talent, felicitating local achievers and lots more! His gang members, ‘Miss tana tan’ adds the oomph factor to the show also featuring ‘Chotelal’ the dumb reporter who adds to the chaos.

With an already superlative mix of shows ranging Darz kiya Hai, Lot Pot, Khiladi No. 1 and more audiences are already hooked and booked to the channel, given it local regional flavor and excellent programming mix. Lo Kallo Baat promises to further establish the leadership of BIG MAGIC, the already no. 1 channel amongst regional channels in the Hindi heartland.

Lo Kallo Baat will be amplified across the 11 radio stations of 92.7 BIG FM relevant to this region and will see an exhaustive 3 week content and promotional plan, accompanied with a very high decibel out of home plan, innovative media like autos and tempos to reach out every nook and corner of these markets, SMS push and content deployed on video sites like www.youtube.com/bigmagic.  

Ramita Chaudhuri, Business Head, BIG MAGIC said, “Lo Kallo Baat, is a stand-up act by Aman Verma coveting biggest news and topical events with a seriously funny take. A mix of national and local entertainment news, events with desi flavor of local vibes, stand up acts, a live desi band, satirical songs, skits and spoofs, local talent & recognition of achievers. With its witty flavor of Hindustan Ki Mitti, the show will be the first of its kind in the regional television space that presents current topics from the region, with an electrifying humorous approach.  This is in keeping with our endeavor to offer audiences a unique and highly engaging entertainment mix.”

Stay tuned to Aman aur uski toil, la rahe hain hassi ki goli. Lo Kallo Baat from June 6^th, Monday to Thursday, at 8.30 pm only on BIG MAGIC.

BIG MAGIC is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. The Channel will be placed on S-band, ensuring the channel is among the first 50 channels on the television sets, placed among the top Hindi GEC’s, ensuring excellent opportunity to see. BIG MAGIC is supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.

For further information please contact:-
Atul Malikram
9827092823

pr@atulmalikram.in

Ami Trivedi & Swapnil Joshi’s new look in Papad Pol

Ami Trivedi & Swapnil Joshi’s new look in Papad Pol

Starting tomorrow Kokila & Vinaychand (Ami Trivedi & Swapnil Joshi)will be seen in a new look on SAB TV’s light hearted comedy show Papad Pol. During the ongoing track Kokila is surprised as the residents of Papad Pol don’t indulge in Mangoes neither anyone in her family loves this fruits as much as she does.

Kokila aka Ami Trivedi decides to solve this mystery and as usual, Vinaychand aka Swapnil Joshi comes to her rescue.Vinay shares that his mother Kantaben and her very old friend Lata (Sejal Shah) are not on talking terms anymore. The story goes back when Kanta Kaki and Lata were thick of friends but due to certain misunderstandings between them stopped talking to each other. After this incident, Kanta Kaki decided not to eat mangoes.

                                                                                                 

Meanwhile Lata masi is in need for a nurse and hence Kokila decides to disguise as Marathi nurse-Mangla tokare and goes to stay at her place.Vinay is missing Kokila and decides to follow her to Gandhinagar.He is in disguise of a Kathiawadi guy named Somu.

During this sequence, Ami who, in real life is a Gujarati helped Swapnil Joshi to get into the character of Somu and Swapnil Joshi shared some handy tips with Ami to perfect her role of a Marathi character.

Ami Trivedi said that, “Swapnil is playing a kathiawadi character and I am enacting a Marathi nurse and it was great fun performing this sequence as we had to switch roles in reel life.”

Swapnil Joshi stated that, “It was so entertaining on the sets and Ami is a great sport. It was very funny as while performing a dance sequence on Dhinka Chika, I was wearing the traditional kathiawadi dress and I had to sport a moustache. I had to manage both the dress and the moustache too and Ami couldn’t stop giggling throughout the sequence.”

All residents of Papad Pol wish that Kokila and Vinaychand’s efforts bear fruit, the miscommunication between two best friends gets resolved, and everyone can enjoy eating mangoes together.

Watch Papad Pol every Mon-Friday at 8:00 p.m. only on SAB TV

For more details, please contact:
Atul Malikram

09827092823

pr@atulmalikram.in

Chillar Party to kick off iifa film festival in Ontario

  

Chillar Party to kick off iifa film festival in Ontario

~ OVER 20 FILMS TO BE SCREENED ACROSS FOUR CITIES ~

~ IIFA JOINS FORCES WITH UNEP TO BATTLE GLOBAL WARMING ~

Mumbai: Salman Khan Being Human (SKBH) Productions first co-production, Chillar Party will be the opening film of the IIFA Film Festival to be held in Toronto, the International Indian Film Academy (IIFA) announced today. In just a few short weeks, the 12th Videocon d2h IIFA Weekend and the Floriana IIFA Awards will bring the magic and glamour of Asia’s most venerable cinematic festivities to North America for the very first time.

The film Chillar Party is a light-hearted, but touching comedy that revolves around the lives of seven children each hailing from the various strata’s of society, typical of suburban Mumbai. The movie is a simple and heart-warming peek into the journey of a group of kids who defeat the odds and prove their loyalty to a friend. Chillar Party has been co-produced by Ronnie Screwvala and SKBH Productions.

The actor was present at the announcement along with directors, Vikas Bahl and Nitesh Tiwari and UTV CEO, Siddharth Roy Kapoor. Salman, speaking of the film said, “Chillar Party is very close to my heart, the concept appealed to me and the children’s performances were endearing. This is the first film under SKBH Productions and we felt there was no better place to screen the movie than at the IIFA Film Festival. For me, IIFA is home-grounds and it can’t get bigger than IIFA in Toronto.”

This year, IIFA has a special treat in store for its Indo-Canadian fan base, three days of high-octane entertainment and spell-binding motion pictures - the IIFA Film Festival, set to take place at theatres across the GTA (Greater Toronto Area) beginning June 24. The IIFA Film Festival began in 2005 to give international audiences in the host country, a flavour of the Indian Cinema, showcasing some of the biggest blockbusters and films of repute, which have created a mark in the history of Indian Cinema.

This year, the festival has been designed keeping in mind the Punjabi population across four cities, Toronto, Markham, Brampton and Mississuaga, where the screenings will take place. The assortment of films are a mix of classics and blockbusters from Bollywood, almost 20 of them based in & around Punjab.

This year, the Government of Ontario and Premier Dalton McGuinty have appointed the Big Brothers Big Sisters of Peel as the charity of choice for support throughout the IIFA Weekend in Toronto in 2011. Big Brothers Big Sisters of Peel is a mentoring organization for children and youth that is committed to providing caring adult relationships for children to promote their healthy development and enhance their self esteem. As figures and role models that children and youth would aspire to, IIFA will be working with Indian film celebrities to be introduced as ‘honorary big brother & big sister’ volunteers.

Mr. Saurabh Dhoot, Director - Videocon group says “We take pride in associating with IIFA for the last 3 Years. IIFA has been a pioneer in taking Indian Cinema globally.  This is in keeping with the pioneering status of Videocon d2h in the Indian DTH market through continuous product innovations and use of latest technology to make television viewing a better experience.  We have always been setting new precedents in the DTH market. The 3D innovation in DTH space by Videocon d2h has set a new benchmark in the industry. We believe our association with IIFA will be mutually rewarding.”

Partnering with IIFA for the first time, Sanjay Jain, Chairman, Floriana Group said, “It is a great privilege for us to present the Floriana IIFA Awards in Toronto this year. IIFA has taken a long journey around the world since 2000 and the Atlantic shores are a perfect place for the 12th Floriana IIFA Awards. Floriana group has a rich tradition of heritage and quality and have always believed in partnering with like-minded brands. We believe brand IIFA offers us a phenomenal opportunity to deliver relevant messages to our consumers and international partners.”

In keeping with the World Environment Day celebrations, IIFA has tied up with the United Nations Environment Programme (UNEP) further strengthening its commitment to saving the environment. IIFA first partnered with UNEP in 2008, for IIFA in Bangkok where, IIFA launched the Green Globe Foundation, enlisting star power and celebrity voices to help garner support. This year, Public Service Announcements were made where friends of IIFA, Priyanka Chopra and Rahul Bose have pledged to support this cause. Priyanka has pledged to plant one tree for every activity registered in her name, while Rahul has raised the stakes by pledging to plant two trees for every activity registered in his name. In 2011, IIFA continues its support to the green cause partnering with Panasonic for the Greening of IIFA’s.

Speaking on its alliance with IIFA, Mr. Manish Sharma, Director - Marketing, Panasonic India said, "On this special world environment day it is an honor for us to reinforce our commitment towards IIFA, a platform which has continuously recognized excellence in cinema.   Our association as the Greening the IIFA’s sponsor provides us the platform to communicate our philosophy of ‘Eco Ideas' that champions the cause of a greener environment. The endorsement of the film community which influences public perception towards a greener environment is a significant contribution towards the cause. Panasonic's relationship with IIFA will facilitate its vision to become the No. 1 Green Innovation Company in the Electronics Industry to gain a celebrity tone insuring the message reaches the entire nation.”

Sabbas Joseph, Director-Wizcraft International Entertainment, said, “IIFA has always used the platform of cinema to build bridges with communities and nations and this year’s IIFA Film Festival will be a wonderful means of enabling audiences in Toronto to experience the colourful exuberance of Indian Cinema. We are pleased to open the festival with the much-anticipated, Chillar Party.”

Videocon d2h will present the IIFA Weekend, while Floriana will sponsor the IIFA Awards for the first time. Rotomac Pens, Lotus Herbal, Grey Goose & PVR Cinemas are the Associate Sponsors of the Videocon D2H IIFA Weekend 2011 and Air India will partner with IIFA as the Official Airlines Partner. The Gitanjali Group is the Associate Sponsor of the Videocon d2h IIFA Weekend.

"Air India celebrates its association with Indian Cinema. Our film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to Toronto for the

International Indian Film Academy Weekend and Awards," says Mr. Arvind Jadhav, Chairman & Managing Director, Air India Ltd. "Air India is proud to be associated as the official travel partner of IIFA, the Oscars of Bollywood," Mr Jadhav added.

Commenting on Star Network's seven year association with IIFA, Sanjay Gupta, Chief Operating Officer, STAR India Pvt Ltd said “IIFA is a magnificent celebration of Indian Cinema and over the years has become a landmark annual event for the Indian Film Industry to celebrate its success. Star Plus, the exclusive global broadcast partner of IIFA Awards for the last seven years, enables its viewers to catch the most exciting Indian Film awards extravaganza of the year. Through Star Plus, the 2011 IIFA Awards will reach out to more than 345 million viewers spread over 65 countries across the globe. Our viewers can experience the prestigious IIFA journey through multiple programmes that cover various events and interactions in Toronto – Canada.”

For Further Information Please Contact:

Atul Malikram

9827092823

Chillar Party to kick off iifa film festival in Ontario

  

Chillar Party to kick off iifa film festival in Ontario

~ OVER 20 FILMS TO BE SCREENED ACROSS FOUR CITIES ~

~ IIFA JOINS FORCES WITH UNEP TO BATTLE GLOBAL WARMING ~

Mumbai: Salman Khan Being Human (SKBH) Productions first co-production, Chillar Party will be the opening film of the IIFA Film Festival to be held in Toronto, the International Indian Film Academy (IIFA) announced today. In just a few short weeks, the 12th Videocon d2h IIFA Weekend and the Floriana IIFA Awards will bring the magic and glamour of Asia’s most venerable cinematic festivities to North America for the very first time.

The film Chillar Party is a light-hearted, but touching comedy that revolves around the lives of seven children each hailing from the various strata’s of society, typical of suburban Mumbai. The movie is a simple and heart-warming peek into the journey of a group of kids who defeat the odds and prove their loyalty to a friend. Chillar Party has been co-produced by Ronnie Screwvala and SKBH Productions.

The actor was present at the announcement along with directors, Vikas Bahl and Nitesh Tiwari and UTV CEO, Siddharth Roy Kapoor. Salman, speaking of the film said, “Chillar Party is very close to my heart, the concept appealed to me and the children’s performances were endearing. This is the first film under SKBH Productions and we felt there was no better place to screen the movie than at the IIFA Film Festival. For me, IIFA is home-grounds and it can’t get bigger than IIFA in Toronto.”

This year, IIFA has a special treat in store for its Indo-Canadian fan base, three days of high-octane entertainment and spell-binding motion pictures - the IIFA Film Festival, set to take place at theatres across the GTA (Greater Toronto Area) beginning June 24. The IIFA Film Festival began in 2005 to give international audiences in the host country, a flavour of the Indian Cinema, showcasing some of the biggest blockbusters and films of repute, which have created a mark in the history of Indian Cinema.

This year, the festival has been designed keeping in mind the Punjabi population across four cities, Toronto, Markham, Brampton and Mississuaga, where the screenings will take place. The assortment of films are a mix of classics and blockbusters from Bollywood, almost 20 of them based in & around Punjab.

This year, the Government of Ontario and Premier Dalton McGuinty have appointed the Big Brothers Big Sisters of Peel as the charity of choice for support throughout the IIFA Weekend in Toronto in 2011. Big Brothers Big Sisters of Peel is a mentoring organization for children and youth that is committed to providing caring adult relationships for children to promote their healthy development and enhance their self esteem. As figures and role models that children and youth would aspire to, IIFA will be working with Indian film celebrities to be introduced as ‘honorary big brother & big sister’ volunteers.

Mr. Saurabh Dhoot, Director - Videocon group says “We take pride in associating with IIFA for the last 3 Years. IIFA has been a pioneer in taking Indian Cinema globally.  This is in keeping with the pioneering status of Videocon d2h in the Indian DTH market through continuous product innovations and use of latest technology to make television viewing a better experience.  We have always been setting new precedents in the DTH market. The 3D innovation in DTH space by Videocon d2h has set a new benchmark in the industry. We believe our association with IIFA will be mutually rewarding.”

Partnering with IIFA for the first time, Sanjay Jain, Chairman, Floriana Group said, “It is a great privilege for us to present the Floriana IIFA Awards in Toronto this year. IIFA has taken a long journey around the world since 2000 and the Atlantic shores are a perfect place for the 12th Floriana IIFA Awards. Floriana group has a rich tradition of heritage and quality and have always believed in partnering with like-minded brands. We believe brand IIFA offers us a phenomenal opportunity to deliver relevant messages to our consumers and international partners.”

In keeping with the World Environment Day celebrations, IIFA has tied up with the United Nations Environment Programme (UNEP) further strengthening its commitment to saving the environment. IIFA first partnered with UNEP in 2008, for IIFA in Bangkok where, IIFA launched the Green Globe Foundation, enlisting star power and celebrity voices to help garner support. This year, Public Service Announcements were made where friends of IIFA, Priyanka Chopra and Rahul Bose have pledged to support this cause. Priyanka has pledged to plant one tree for every activity registered in her name, while Rahul has raised the stakes by pledging to plant two trees for every activity registered in his name. In 2011, IIFA continues its support to the green cause partnering with Panasonic for the Greening of IIFA’s.

Speaking on its alliance with IIFA, Mr. Manish Sharma, Director - Marketing, Panasonic India said, "On this special world environment day it is an honor for us to reinforce our commitment towards IIFA, a platform which has continuously recognized excellence in cinema.   Our association as the Greening the IIFA’s sponsor provides us the platform to communicate our philosophy of ‘Eco Ideas' that champions the cause of a greener environment. The endorsement of the film community which influences public perception towards a greener environment is a significant contribution towards the cause. Panasonic's relationship with IIFA will facilitate its vision to become the No. 1 Green Innovation Company in the Electronics Industry to gain a celebrity tone insuring the message reaches the entire nation.”

Sabbas Joseph, Director-Wizcraft International Entertainment, said, “IIFA has always used the platform of cinema to build bridges with communities and nations and this year’s IIFA Film Festival will be a wonderful means of enabling audiences in Toronto to experience the colourful exuberance of Indian Cinema. We are pleased to open the festival with the much-anticipated, Chillar Party.”

Videocon d2h will present the IIFA Weekend, while Floriana will sponsor the IIFA Awards for the first time. Rotomac Pens, Lotus Herbal, Grey Goose & PVR Cinemas are the Associate Sponsors of the Videocon D2H IIFA Weekend 2011 and Air India will partner with IIFA as the Official Airlines Partner. The Gitanjali Group is the Associate Sponsor of the Videocon d2h IIFA Weekend.

"Air India celebrates its association with Indian Cinema. Our film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to Toronto for the

International Indian Film Academy Weekend and Awards," says Mr. Arvind Jadhav, Chairman & Managing Director, Air India Ltd. "Air India is proud to be associated as the official travel partner of IIFA, the Oscars of Bollywood," Mr Jadhav added.

Commenting on Star Network's seven year association with IIFA, Sanjay Gupta, Chief Operating Officer, STAR India Pvt Ltd said “IIFA is a magnificent celebration of Indian Cinema and over the years has become a landmark annual event for the Indian Film Industry to celebrate its success. Star Plus, the exclusive global broadcast partner of IIFA Awards for the last seven years, enables its viewers to catch the most exciting Indian Film awards extravaganza of the year. Through Star Plus, the 2011 IIFA Awards will reach out to more than 345 million viewers spread over 65 countries across the globe. Our viewers can experience the prestigious IIFA journey through multiple programmes that cover various events and interactions in Toronto – Canada.”

For Further Information Please Contact:

Atul Malikram

9827092823