Chillar Party to kick off iifa film festival in Ontario

  

Chillar Party to kick off iifa film festival in Ontario

~ OVER 20 FILMS TO BE SCREENED ACROSS FOUR CITIES ~

~ IIFA JOINS FORCES WITH UNEP TO BATTLE GLOBAL WARMING ~

Mumbai: Salman Khan Being Human (SKBH) Productions first co-production, Chillar Party will be the opening film of the IIFA Film Festival to be held in Toronto, the International Indian Film Academy (IIFA) announced today. In just a few short weeks, the 12th Videocon d2h IIFA Weekend and the Floriana IIFA Awards will bring the magic and glamour of Asia’s most venerable cinematic festivities to North America for the very first time.

The film Chillar Party is a light-hearted, but touching comedy that revolves around the lives of seven children each hailing from the various strata’s of society, typical of suburban Mumbai. The movie is a simple and heart-warming peek into the journey of a group of kids who defeat the odds and prove their loyalty to a friend. Chillar Party has been co-produced by Ronnie Screwvala and SKBH Productions.

The actor was present at the announcement along with directors, Vikas Bahl and Nitesh Tiwari and UTV CEO, Siddharth Roy Kapoor. Salman, speaking of the film said, “Chillar Party is very close to my heart, the concept appealed to me and the children’s performances were endearing. This is the first film under SKBH Productions and we felt there was no better place to screen the movie than at the IIFA Film Festival. For me, IIFA is home-grounds and it can’t get bigger than IIFA in Toronto.”

This year, IIFA has a special treat in store for its Indo-Canadian fan base, three days of high-octane entertainment and spell-binding motion pictures - the IIFA Film Festival, set to take place at theatres across the GTA (Greater Toronto Area) beginning June 24. The IIFA Film Festival began in 2005 to give international audiences in the host country, a flavour of the Indian Cinema, showcasing some of the biggest blockbusters and films of repute, which have created a mark in the history of Indian Cinema.

This year, the festival has been designed keeping in mind the Punjabi population across four cities, Toronto, Markham, Brampton and Mississuaga, where the screenings will take place. The assortment of films are a mix of classics and blockbusters from Bollywood, almost 20 of them based in & around Punjab.

This year, the Government of Ontario and Premier Dalton McGuinty have appointed the Big Brothers Big Sisters of Peel as the charity of choice for support throughout the IIFA Weekend in Toronto in 2011. Big Brothers Big Sisters of Peel is a mentoring organization for children and youth that is committed to providing caring adult relationships for children to promote their healthy development and enhance their self esteem. As figures and role models that children and youth would aspire to, IIFA will be working with Indian film celebrities to be introduced as ‘honorary big brother & big sister’ volunteers.

Mr. Saurabh Dhoot, Director - Videocon group says “We take pride in associating with IIFA for the last 3 Years. IIFA has been a pioneer in taking Indian Cinema globally.  This is in keeping with the pioneering status of Videocon d2h in the Indian DTH market through continuous product innovations and use of latest technology to make television viewing a better experience.  We have always been setting new precedents in the DTH market. The 3D innovation in DTH space by Videocon d2h has set a new benchmark in the industry. We believe our association with IIFA will be mutually rewarding.”

Partnering with IIFA for the first time, Sanjay Jain, Chairman, Floriana Group said, “It is a great privilege for us to present the Floriana IIFA Awards in Toronto this year. IIFA has taken a long journey around the world since 2000 and the Atlantic shores are a perfect place for the 12th Floriana IIFA Awards. Floriana group has a rich tradition of heritage and quality and have always believed in partnering with like-minded brands. We believe brand IIFA offers us a phenomenal opportunity to deliver relevant messages to our consumers and international partners.”

In keeping with the World Environment Day celebrations, IIFA has tied up with the United Nations Environment Programme (UNEP) further strengthening its commitment to saving the environment. IIFA first partnered with UNEP in 2008, for IIFA in Bangkok where, IIFA launched the Green Globe Foundation, enlisting star power and celebrity voices to help garner support. This year, Public Service Announcements were made where friends of IIFA, Priyanka Chopra and Rahul Bose have pledged to support this cause. Priyanka has pledged to plant one tree for every activity registered in her name, while Rahul has raised the stakes by pledging to plant two trees for every activity registered in his name. In 2011, IIFA continues its support to the green cause partnering with Panasonic for the Greening of IIFA’s.

Speaking on its alliance with IIFA, Mr. Manish Sharma, Director - Marketing, Panasonic India said, "On this special world environment day it is an honor for us to reinforce our commitment towards IIFA, a platform which has continuously recognized excellence in cinema.   Our association as the Greening the IIFA’s sponsor provides us the platform to communicate our philosophy of ‘Eco Ideas' that champions the cause of a greener environment. The endorsement of the film community which influences public perception towards a greener environment is a significant contribution towards the cause. Panasonic's relationship with IIFA will facilitate its vision to become the No. 1 Green Innovation Company in the Electronics Industry to gain a celebrity tone insuring the message reaches the entire nation.”

Sabbas Joseph, Director-Wizcraft International Entertainment, said, “IIFA has always used the platform of cinema to build bridges with communities and nations and this year’s IIFA Film Festival will be a wonderful means of enabling audiences in Toronto to experience the colourful exuberance of Indian Cinema. We are pleased to open the festival with the much-anticipated, Chillar Party.”

Videocon d2h will present the IIFA Weekend, while Floriana will sponsor the IIFA Awards for the first time. Rotomac Pens, Lotus Herbal, Grey Goose & PVR Cinemas are the Associate Sponsors of the Videocon D2H IIFA Weekend 2011 and Air India will partner with IIFA as the Official Airlines Partner. The Gitanjali Group is the Associate Sponsor of the Videocon d2h IIFA Weekend.

"Air India celebrates its association with Indian Cinema. Our film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to Toronto for the

International Indian Film Academy Weekend and Awards," says Mr. Arvind Jadhav, Chairman & Managing Director, Air India Ltd. "Air India is proud to be associated as the official travel partner of IIFA, the Oscars of Bollywood," Mr Jadhav added.

Commenting on Star Network's seven year association with IIFA, Sanjay Gupta, Chief Operating Officer, STAR India Pvt Ltd said “IIFA is a magnificent celebration of Indian Cinema and over the years has become a landmark annual event for the Indian Film Industry to celebrate its success. Star Plus, the exclusive global broadcast partner of IIFA Awards for the last seven years, enables its viewers to catch the most exciting Indian Film awards extravaganza of the year. Through Star Plus, the 2011 IIFA Awards will reach out to more than 345 million viewers spread over 65 countries across the globe. Our viewers can experience the prestigious IIFA journey through multiple programmes that cover various events and interactions in Toronto – Canada.”

For Further Information Please Contact:

Atul Malikram

9827092823

Chillar Party to kick off iifa film festival in Ontario

  

Chillar Party to kick off iifa film festival in Ontario

~ OVER 20 FILMS TO BE SCREENED ACROSS FOUR CITIES ~

~ IIFA JOINS FORCES WITH UNEP TO BATTLE GLOBAL WARMING ~

Mumbai: Salman Khan Being Human (SKBH) Productions first co-production, Chillar Party will be the opening film of the IIFA Film Festival to be held in Toronto, the International Indian Film Academy (IIFA) announced today. In just a few short weeks, the 12th Videocon d2h IIFA Weekend and the Floriana IIFA Awards will bring the magic and glamour of Asia’s most venerable cinematic festivities to North America for the very first time.

The film Chillar Party is a light-hearted, but touching comedy that revolves around the lives of seven children each hailing from the various strata’s of society, typical of suburban Mumbai. The movie is a simple and heart-warming peek into the journey of a group of kids who defeat the odds and prove their loyalty to a friend. Chillar Party has been co-produced by Ronnie Screwvala and SKBH Productions.

The actor was present at the announcement along with directors, Vikas Bahl and Nitesh Tiwari and UTV CEO, Siddharth Roy Kapoor. Salman, speaking of the film said, “Chillar Party is very close to my heart, the concept appealed to me and the children’s performances were endearing. This is the first film under SKBH Productions and we felt there was no better place to screen the movie than at the IIFA Film Festival. For me, IIFA is home-grounds and it can’t get bigger than IIFA in Toronto.”

This year, IIFA has a special treat in store for its Indo-Canadian fan base, three days of high-octane entertainment and spell-binding motion pictures - the IIFA Film Festival, set to take place at theatres across the GTA (Greater Toronto Area) beginning June 24. The IIFA Film Festival began in 2005 to give international audiences in the host country, a flavour of the Indian Cinema, showcasing some of the biggest blockbusters and films of repute, which have created a mark in the history of Indian Cinema.

This year, the festival has been designed keeping in mind the Punjabi population across four cities, Toronto, Markham, Brampton and Mississuaga, where the screenings will take place. The assortment of films are a mix of classics and blockbusters from Bollywood, almost 20 of them based in & around Punjab.

This year, the Government of Ontario and Premier Dalton McGuinty have appointed the Big Brothers Big Sisters of Peel as the charity of choice for support throughout the IIFA Weekend in Toronto in 2011. Big Brothers Big Sisters of Peel is a mentoring organization for children and youth that is committed to providing caring adult relationships for children to promote their healthy development and enhance their self esteem. As figures and role models that children and youth would aspire to, IIFA will be working with Indian film celebrities to be introduced as ‘honorary big brother & big sister’ volunteers.

Mr. Saurabh Dhoot, Director - Videocon group says “We take pride in associating with IIFA for the last 3 Years. IIFA has been a pioneer in taking Indian Cinema globally.  This is in keeping with the pioneering status of Videocon d2h in the Indian DTH market through continuous product innovations and use of latest technology to make television viewing a better experience.  We have always been setting new precedents in the DTH market. The 3D innovation in DTH space by Videocon d2h has set a new benchmark in the industry. We believe our association with IIFA will be mutually rewarding.”

Partnering with IIFA for the first time, Sanjay Jain, Chairman, Floriana Group said, “It is a great privilege for us to present the Floriana IIFA Awards in Toronto this year. IIFA has taken a long journey around the world since 2000 and the Atlantic shores are a perfect place for the 12th Floriana IIFA Awards. Floriana group has a rich tradition of heritage and quality and have always believed in partnering with like-minded brands. We believe brand IIFA offers us a phenomenal opportunity to deliver relevant messages to our consumers and international partners.”

In keeping with the World Environment Day celebrations, IIFA has tied up with the United Nations Environment Programme (UNEP) further strengthening its commitment to saving the environment. IIFA first partnered with UNEP in 2008, for IIFA in Bangkok where, IIFA launched the Green Globe Foundation, enlisting star power and celebrity voices to help garner support. This year, Public Service Announcements were made where friends of IIFA, Priyanka Chopra and Rahul Bose have pledged to support this cause. Priyanka has pledged to plant one tree for every activity registered in her name, while Rahul has raised the stakes by pledging to plant two trees for every activity registered in his name. In 2011, IIFA continues its support to the green cause partnering with Panasonic for the Greening of IIFA’s.

Speaking on its alliance with IIFA, Mr. Manish Sharma, Director - Marketing, Panasonic India said, "On this special world environment day it is an honor for us to reinforce our commitment towards IIFA, a platform which has continuously recognized excellence in cinema.   Our association as the Greening the IIFA’s sponsor provides us the platform to communicate our philosophy of ‘Eco Ideas' that champions the cause of a greener environment. The endorsement of the film community which influences public perception towards a greener environment is a significant contribution towards the cause. Panasonic's relationship with IIFA will facilitate its vision to become the No. 1 Green Innovation Company in the Electronics Industry to gain a celebrity tone insuring the message reaches the entire nation.”

Sabbas Joseph, Director-Wizcraft International Entertainment, said, “IIFA has always used the platform of cinema to build bridges with communities and nations and this year’s IIFA Film Festival will be a wonderful means of enabling audiences in Toronto to experience the colourful exuberance of Indian Cinema. We are pleased to open the festival with the much-anticipated, Chillar Party.”

Videocon d2h will present the IIFA Weekend, while Floriana will sponsor the IIFA Awards for the first time. Rotomac Pens, Lotus Herbal, Grey Goose & PVR Cinemas are the Associate Sponsors of the Videocon D2H IIFA Weekend 2011 and Air India will partner with IIFA as the Official Airlines Partner. The Gitanjali Group is the Associate Sponsor of the Videocon d2h IIFA Weekend.

"Air India celebrates its association with Indian Cinema. Our film industry actors are our cultural ambassadors and we, the national carrier, do take genuine pride in flying them to Toronto for the

International Indian Film Academy Weekend and Awards," says Mr. Arvind Jadhav, Chairman & Managing Director, Air India Ltd. "Air India is proud to be associated as the official travel partner of IIFA, the Oscars of Bollywood," Mr Jadhav added.

Commenting on Star Network's seven year association with IIFA, Sanjay Gupta, Chief Operating Officer, STAR India Pvt Ltd said “IIFA is a magnificent celebration of Indian Cinema and over the years has become a landmark annual event for the Indian Film Industry to celebrate its success. Star Plus, the exclusive global broadcast partner of IIFA Awards for the last seven years, enables its viewers to catch the most exciting Indian Film awards extravaganza of the year. Through Star Plus, the 2011 IIFA Awards will reach out to more than 345 million viewers spread over 65 countries across the globe. Our viewers can experience the prestigious IIFA journey through multiple programmes that cover various events and interactions in Toronto – Canada.”

For Further Information Please Contact:

Atul Malikram

9827092823

JAI JAI JAI BAJRANGBALI!

JAI JAI JAI BAJRANGBALI!

Mumbai June 2 : Sahara One has always been at the forefront in meeting and fulfulling its viewers spiritual and religious emotions with its mythological series. Be it Ganesh Leela, Om Namoh Narayana or the ongoing Mata Ki Chowki, Sahara One’s mythological series have always been appreciated by the viewers.

Now, Sahara One, in collaboration with the production house of Sagar Arts, humbly brings to its viewers a reverent depiction of the epic story of Lord Hanuman in “JAI JAI JAI BAJRANGBALI” starting Monday, June 6, Every Monday to Friday at 8.30 p.m. and 10.30 p.m.

Lord Hanuman’s worship and devotion is celebrated in a variety of religious and cultural traditions, all over Asia and the world. In India, Ram Bhakta Hanuman has a special place in every devotee’s heart. An ardent devotee of Lord Ram, a general among the vanaras, Lord Hanuman is also known as Anjaneya, Maruti, Pavanputra, Anjaniputra, Bajrangbali and Hanumat. Such is the faith in Lord Hanuman, that he is worshipped for a variety of reasons – for fortitude and strength, for protection from fear of any ill force and also for relief from the ill effects of “Shani”. So renowned is the devotion of Lord Hanuman to Shri Ram that it is believed, Lord Hanuman is present wherever the Ramayana katha is read, responding to the call of His unconditional believers.

As a manifestation of Lord Shiva as the 11^th Rudravtar, Lord Hanuman has most of the virtues of Lord Shiva and is a yogi like him. Lord Hanuman is portrayed in all Hindu spiritual literature as a karma yogi forever immersed in the service of Lord Ram. He is also a destroyer like Lord Shiva when the need arises. His weapon is the mace he carries, which he uses to destroy enemies. In a more spiritual sense, the destruction associated with Lord Shiva is the destruction of the ego of those who think they are invincible like Ravana. For example, Lord Hanuman does exactly that when he confronts Ravana in his darbar in Lanka and later burns the golden Lanka to ashes with his tail, which is set on fire by Ravana’s soldiers.

“JAI JAI JAI BAJRANGBALI” will follow the story of Lord Hanuman from his birth to his meeting Shri Ram, the battle against Ravana and the rescue of Mata Sita, to his desire that he remains on earth as long as Rama’s name is venerated by people. A new approach to the story will tell the purpose of Lord Hanuman’s coming to the mortal world as the eleventh Rudravtar of Lord Shiva, the destroyer and transformer among the trinities.

This lavishly mounted serial will portray Lord Hanuman’s life and service to humanity in delivering the world from the atrocities of invincible demons like Ravana, and mortal agonies like disease and evil influences. These will form the central idea of the script of Jai Jai Jai Bajrangbali.

Sagar Arts known for its landmark series including Ramayan, which changed the television landscape, Jai Ganga Maiya, Jai Mahalakshmi, Jai Maa Durga, Shri Krishna, Sai Baba, and many others. Directed by Prem Sagar and with Shiv Sagar as the Creative Producer, the serial has a cast of handpicked actors playing the principal roles.

“JAI JAI JAI BAJRANGBALI” will telecast as primetime daily from Monday to Friday at 8.30 p.m. and 10.30 p.m on Sahara One.

Immerse yourself in the devotion of

 “JAI JAI JAI BAJRANGBALI”

Starting Monday, June 6, Every Monday to Friday, at 8.30 p.m and 10.30 p.m only on SaharaOne Television.

For Further Information, Contact :

Atul Malikram

9827092823

KAHANI CHANDRAKANTA KI

KAHANI CHANDRAKANTA KI

A saga of magic, secrets, intrigue and deceit, and above all true love…

Going Live from Monday, 6^th June, Every Monday to Friday at 8 p.m and 10.30 p.m  on Sahara One Television.

 

Mumbai: This June, Sahara One brings to its viewers one of the greatest stories in modern Hindi literature – Kahani Chandrakanta Ki inspired from Babu Devki Nandan Khatri’s novel, CHANDRAKANTA SANTATI.

Kahani Chandrakanta Ki’ will begin telecast on Sahara One from Monday, 6th June 2011 at 8 PM and 10.30 PM, every Monday to Friday.

Comments the Director Producer Sunil Agnihotri, “Sahara One has a very strong reach in India, especially in the Hindi speaking belt. It has some very good shows on air. Besides, people at helm in Sahara are very supportive and have given me complete creative freedom. Together, we shall be able to create another landmark.”

It is the love story of Shiv Dutt’s daughter Kishori and Chandrakanta’s son Indrajeet. Because of the family feud it will have an overload of  adventure with magical twists & turns. This fantasy drama is bringing to life the super successful characters of princess Chandrakanta, Kroor Singh, Pundit Jagannath, Badrinath etc under the banner of Sunil Agnihotri Production.

Kahani Chandrakanta Ki takes a leap to the next generation, a generation where love grows amidst intrigue and dark secrets. However, as fate would have it, this love takes seed in the same earth that has been seeped with the poison of hatred and conspiracy through the ages.

Chunargarh and Shivgarh have been at loggerheads since time immemorial. But destiny has a different plan to take this enmity to an entirely different dimension, when Kunwar Inderjit Singh, the Prince of Chunargarh and Princess Kishori of Shivgarh fall in love. The path is not as easy as it seems. King Shivdutt of Shivgarh, Princess Kishori’s father is burning in the fire of revenge to get back his love Chandrakanta, as well as the kingdom of Chunargarh itself. Shivdutt collects his allies and starts planning his strategy to get back his love and empire. An ace in the art of politics and warfare, Pandit Jagannath, and the warriors Badrinath, Nayantara and Bhavani Singh, form a formidable army.

On the other hand, the King of Chunargarh, Virendra Pratap Singh is also preparing to destroy Shivgarh for the last time. With a team of fearsome warriors, politicians, and mata haris, the ace in his sleeve is Abhimanyu the master spy. The chief of Virendra Singh’s army, Paramvir Singh with Tej Singh and two beautiful magical mata haris, Chapla and Padmini have readied a strategy for war against Shivgarh. The war clouds are rolling in, and there is one man who can change the stakes of the game, a loyalist of Virendra Pratap Singh, Chandilal who revolts and joins Shivdutt. Amidst all this, Kroor Singh of Chunargarh is doing everything possible to make the two kingdoms fight, so he can get the beautiful Princess Chandrakanta.

 

In Kahani Chandrakanta Ki, the lead character of princess Chandrakanta is played by Shikha Swaroop. Vindu Dara Singh is playing the character of Abhimanyu while Pundit Jagannath is portrayed by Rajendra Gupta. Puneet Issar will be seen in the character of Shiv Dutt, Mamik as Badrinath, Kruttika Desai will be Naintara, Rupa Ganguly as Roopmati, Arjun will be seen as Tej Singh, Nishigangha Wad plays Kalavati, Santosh Shukla as Virendra Singh, Sonia Rakkar as Padmini, Vinod Kapoor as Chandi and Shailendra Singh plays Kroor Singh.

Welcome to a world of magic, secrets, intrigue and deceit, and above all fantasy and true love…as Kahani Chandrakanta Ki goes live from 6th June, Monday to Friday at 8 p.m on Sahara One!

Welcome to the world of Chandrakanta…

“KAHANI CHANDRAKANTA KI”

Starting Monday, 6^th June at

8 pm and 10.30 p.m, Monday – Friday,

Only on Sahara One Television.

For Further Information, Contact :

Atul Malikram

9827092823

GREY GOOSE PRESENTS IIFA ROCKS, TO BE HOSTED BY SAIF ALI KHAN

GREY GOOSE PRESENTS IIFA ROCKS, TO BE HOSTED BY SAIF ALI KHAN

 Hosting IIFA Rocks, a music and fashion event on the second night of the Videocon d2h IIFA Weekend this year is Saif Ali Khan. A ‘Friend of IIFA’, Saif has performed on the IIFA stage in Dubai, Yorkshire and in Colombo, last year. Having walked several IIFA Green Carpets, the nawab of style has always been dressed to kill, making him a perfect fit as anchor for the fashion event. The actor, also known for his love of music and unfailing charm, will dazzle as IIFA celebrates great music and high fashion at the Ricoh Coliseum in Toronto before a 7500 capacity crowd.

 IIFA Rocks is aimed at raising funds for the IIFA Foundation. The Foundation is set up by the International Indian Film Academy (IIFA) to support families of the film industry workers who have been adversely affected during the production of films. This year, IIFA Rocks will also announce the 12TH Floriana IIFA Technical Award winners and see several musical performances including the trio, Shankar-Ehsaan-Loy take to the stage to perform live as top supermodels from around the world sashay down the ramp in couture from India and Canada. It will also feature spectacular performances by top stars and international music artists.

 The Videocon d2h IIFA Weekend will be held from the 23rd – 25th of June, concluding with the spectacular, Floriana IIFA Awards.

IIFA introduces a Music Workshop for the first time

A new addition to the Videocon d2h IIFA Weekend itinerary is the IIFA Music Workshop. Initiated this year, it aims to showcase Indian music, which is a major and unique facet of Indian Cinema. The workshop is an open invitation to students from across Ontario, professionals and industry stalwarts to participate in a themed-based discussion – Music Bringing Cinema Alive. Established to bridge the gap between India and the host country by means of sharing and promoting the music of both countries, the workshop is the ideal platform for Indian and International musicians and other professionals to interact and share ideas with emerging talent, professionals and other interested parties. The workshop will be held on the last day of the Weekend, the 25^th of June, 2011, the same morning as the Floriana IIFA Awards.

The workshop will explore the factors that come together to influence music for Indian Cinema and will feature an interactive session led by Vishal Bhardwaj, Shankar-Ehsaan-Loy and Salim Merchant. The Workshop will open with a brief history of Hindi Film music- its origins, uniqueness and integral role in films. The trio (Shankar-Ehsaan-Loy) will then use inputs and recommendations from the audience to compose a song during the course of the day. They will also invite members of the audience up on stage to jam with them. This will be followed by industry stalwart and director, Vishal Bhardwaj speaking on how music is infused into films, based on plot and scripts and how the music composer looks into all components – background score, lyrics and music.

For further information please contact:- 
Atul Malikram 
9827092823

RENDEVOUS WITH THE BIGGEST SUPERSTARS!!

 RENDEVOUS WITH THE BIGGEST SUPERSTARS!!

‘SUPERHIT PARADE’, a month long film festival

ONLY on MAX from 30th May to 23rd June at 8pm

Mumbai: After a successful DLF IPL Season 4, MAX, the Premium Hindi Movies and Special Events channel brings the movie mania back for its viewers with a month long film festival featuring the biggest blockbusters of all times titled “SUPERHIT PARADE”.

This unique film festival will showcase films dealing with myriad themes of love, action, drama, sports and just about anything that you could ask for. With superstars like Shah Rukh Khan, Salman Khan, Hrithik Roshan, Amitabh Bachchan, Aamir Khan, Ranbir Kapoor, Saif Ali Khan and many more lighting up your screen, there is no better way to sit back and enjoy this summer!

Continuing its proposition of ‘Deewana Bana De’, the festival will showcase some of the biggest blockbusters of all times such as Chak De, Rab Ne Bana di Jodi, Koi Mil Gaya, Munna Bhai MBBS, Bunty Aur Babli, New York, Parineeta, Karan Arjun and many more, starting May 30th every Monday to Thursday at 8pm.

 

Commenting on the festival Executive Vice President & Business head  - MAX, Neeraj Vyas said “After 51 days of stupendous cricketing action, entertainment rides high on MAX once again with ‘Superhit Parade’,  a concoction of blockbuster films guaranteed to keep families entertained.  MAX has always enthralled the country with the most popular movies of all times and continues to honor its commitment of bringing the best in entertainment, to our viewers.

Festival Schedule:

Date	Movie
30-May-11	Chak De! India
31-May-11	HISSS
1-Jun-11	Tezaab
2-Jun-11	Bunty Aur Babli
6-Jun-11	Munnabhai MBBS
7-Jun-11	Karan Arjun
8-Jun-11	Rocket Singh- The Salesman of the Year
9-Jun-11	Kranti
13-Jun-11	Yaarana
14-Jun-11	New York
15-Jun-11	Rab Ne Bana Di Jodi
16-Jun-11	Parineeta
20-Jun-11	Salaam-E-Ishq
21-Jun-11	Mann
22-Jun-11	Meri Jung: One Man Army
23-Jun-11	Koi... Mil Gaya

Tune in to watch these movies in “Superhit Parade”

30th May – 23rd June,

Monday to Thursday at 8 pm only on MAX!

For further information please contact:- 

Atul Malikram

9827092823

BIG MAGIC SURGES AHEAD IN UP, MP & BIHAR LEAVING ALL COMPETITION BEHIND

BIG MAGIC India’s first exclusive channel  for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood has surged ahead of all established channels in the Hindi heartland of UP, MP & Bihar. The channel share (BIG MAGIC 17.4%)  this week has overtaken long established channels like E24,Zoom,Mahuaa TV, Dabaang, Sahara Samay, Zee News UP, and a host of others. (Refer to table below--Source TAM- Week 21’11-May 1^st to May 15^th -21^st -CS 4+, UP+MP+BIHAR)

In the battle for eyeballs, BIG MAGIC today is the only channel that has choice the viewers enjoy-- programs with the flavour of the region. With programs that are made for the people, with the people and about the people of the region, the channel has clearly shown that viewers resonate with shows, programs that tell their own story. The Channel derives huge synergies with RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region, operating 11 Stations in the heartland. Giving real people the opportunity to realize their dreams, and by putting them on national television, BIG MAGIC   has taken viewer engagement to another level

The channel came at a time when regional television needed a breath of fresh air to the fatigue viewers, also BIG MAGIC shows soon became clutter-breakers for both viewers and advertisers as well. With a refreshing programming lineup of Music, Movies, Bollywood and Humour, backed by strong distribution and innovative marketing initiatives, the channel have been faring exceedingly well. Several shows like ‘Darz Kiya Hain’ and ‘Lot Pot’ have already been lapped up by the audiences for their regional flavor beyond the popular and retro music bands. With the new shows like ‘Khiladi No 1’, the first ever  on ground game show, hosted by popular radio jockeys & the first local talk show ,to be hosted by Aman Verma,’ Lo Kallo Baa’t, BIG MAGIC is sure to take its leadership to greater heights. 

Sunil Kumaran, Business Head, BIG MAGIC, said, “We are ecstatic with this week’s numbers. We have made a place for ourselves in the Heartland in a short span of time, and now surged ahead of well established channels that have been there for a long time. Our programming logic is simple: to make programs that appeal and resonate with the lingo, lifestyle, of the region. The look, the feel of the channel has in a big way gone down well with the viewers. With our continued efforts in programming backed with an extensive marketing plan BIG MAGIC has become a favorite and an instant hit in the heartland. It is our endeavor to continue serving our listeners with the best local entertainment and advertisers with an excellent platform for their brands.”

Below is the graphical representation of the channel shares

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. The Channel will be placed on S-band, ensuring the channel is among the first 50 channels on the television sets, placed among the top Hindi GEC’s, ensuring excellent opportunity to see. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, Mall Activation, play-out seeding in malls, print and local cable.

For further detail, please contact 
Atul Malikram 
9827092823