Godrej Expert – India’s largest selling hair color – in a brighter avataar

mission:happy

happy is sunshine and the smile of your child.

happy is a dhoni six.

happy is smiling at yourself in the mirror.

happy is a head full of shiny bouncy colourful hair.

Godrej Expert’s mission is to make more hair happy and increase the happiness in the world. Because happy hair means happy people.

Godrej Expert – India’s largest selling hair color –

in a brighter avataar

Mumbai: India’s No. 1 brand in the hair colourants category Godrej Expert, announces the re-launch of its brand, with a dazzling mission to make its 4 crore consumer base happier and invites more people to colour their hair.

The New Godrej Expert range is now available in three Colour+Benefits variants – Original, Care and Advanced.

Godrej believes after considerable research that consumers are evolving and need more than just a hair colour. Godrej through this re-launch delivers the most sought after benefits; long lasting colour, range of shades and the promise of soft and strong and happy hair!

Godrej Expert Original trusted by over 4 crore consumers is now available in a new pack. With the time-tested Colour Lock Formula, it is available in Natural Black shade and is priced at Rs.12 per sachet.

Godrej Expert Care is a herbal-based formulation with heena and amla. It cares for hair and keeps them strong while colouring them. At Rs.15 per sachet, the Godrej Expert Care range is available in three shades – Gentle Black, Natural Brown and Burgundy.

Godrej Expert Advanced for the 1^st time ever, brings a Pro-Gel formula with a gel like consistency which does not drip and is easy to spread. It also packs in triple conditioners, which make hair soft and beautiful while adding an attractive coat of colour. Priced at Rs.15 per sachet, the Godrej Expert Advanced range is available in three shades - Gentle Black, Natural Brown and Burgundy.

Nisaba Godrej, President, Human Capital & Innovation, Godrej Industries, says, “While we enjoy being India’s leading hair colour brand and the pioneers in the hair colour category, we don’t rest easily on our past glory. We’re constantly reflecting on how we can use technology and research to ensure that we evolve our brands with the ever changing need of our consumers. Providing differentiated solutions along with happiness is our endeavour”.

Speaking about the re-launch, A. Mahendran, MD of GCPL says, “The re-launch of Godrej Expert is a breakthrough innovation that will fuel the growth of this category. Moving from a shade-based varianting strategy to benefit-based approach has brought about the genesis of the Godrej Expert range available in Original, Care & Advanced variants. This launch will be promoted through the ‘Happy Hair, Happy You’ nationwide communication campaign.”

With the new range of products that do much more than hair colouring, the brand’s mission is to making hair happy. Happy hair means happy people! Godrej Expert is the market leader in its category and enjoys very high brand equity amongst its 4 crore consumers, making it the highest distributed brand in the category. After all, it is one of the fastest selling hair colour brand with sales of 8 sachets per second!

About Godrej Consumer Products Limited

Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer Goods (FMCG) companies, with leading Household and Personal Care Products. Our brands, which include Good knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, are household names across the country. We are one of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides. Our ‘Good knight’ brand has been placed at an overall rank 12 and continues to be the most trusted household care brand in the country in Brand Equity’s Most Trusted Brands Survey 2010. We are driven by our mission to continuously enhance the quality of life of consumers in high-growth markets with superior-quality and affordable home care, personal care and hygiene products. We also have a strong emerging presence in markets outside India. The acquisition of Rapidol and Kinky in South Africa have given GCPL leading positions in the fast growing South African ethnic hair care market. As part of increasing its global footprint, GCPL recently acquired Megasari Group, a leading household care company in Indonesia and Issue Group and Argencos, two leading hair colorant companies in Argentina.

Media Contact:

Atul Malikram

9827092823

Jackie Chan and Bruce Lee Special on BIG MAGIC’s ‘Movie Magic’

 

Jackie Chan and Bruce Lee Special on BIG MAGIC’s ‘Movie Magic’

~ Brings Hindi dubbed Hollywood Action Blockbuster Films to the Hindi Heartland ~

BIG MAGIC India’s first channel exclusively for the Hindustan, the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood Entertainment will now also offer its audience some adrenaline rush through its Friday 10 pm property ‘Movie Magic’. Movie Magic will feature a series on Jackie Chan and Bruce Lee with some of the choicest and best films. Through this property, the channel will live up to its promise of offering this set of audiences, high octane entertainment through Hindi dubbed Hollywood action blockbuster films. 

Movie Magic premiers on May 20^th, with the film Dragons Forever, a comedy classic which saw the three martial arts super stars Jackie Chan, Sammo hung and Yuen Biao come together. A fishery is seeking court action against a local chemical factory for polluting the water. The mysterious chemical company hires lawyer Jackie Lung (Jackie Chan) to find information that will discredit the fishery. He employs his arms dealer friend, Wong (Sammo Hung) to woo the fishery owner to try and convince her to settle out of court. Lung also brings in crackpot inventor and professional criminal, Tung (Yuen Biao), to bug her apartment. Unfortunately, Wong and Tung are unaware of each others' roles and soon come into confrontation, whilst Lung tries to maintain peace. The three men inadvertently discover that the chemical company is just a facade for a narcotics empire, ran by Hua Hsien-Wu (Yuen Wah).

Speaking about this initiative, Sunil Kumaran, Business Head, BIG MAGIC said “Our research and consumer insight understanding has led us to create this slot for Hindi dubbed Hollywood action blockbuster films. We are confident that there is a huge market for this entertainment and with this initiative are taking international content closer to the heartland.   We already have an excellent programming mix of humor, music and Bollywood, which have already ensured the Channel is a hit. This new addition will only further strengthen our offering to audiences.”

For more information, log on to: www.reliancebroadcast.com

For any further information please contact:
Atul Malikram
09827092823

www.atulmalikram.in 

Autism-a developmental disorder

Autism-a developmental disorder

Most of the people must have come across such children, who apparently look normal, but their activities are found different from normal children. If we find a boy, who likes to live all alone, does not talk to his family members, not even looks at them, repeats any physical activity frequently then we may doubt about his wellness. This may be autism, a severely incapacitating life long, developmental disorder that typically occurs in first three years of life. It causes impairment or disturbance in three main areas, social skills, communication skills and in their repetitive and restricted behaviors. 

A child with autism might:

• Have severe language deficits of differences.
• Not look at objects when another person points at them.
• Have trouble relating to others or not have an interest in other people at all.
• Avoid eye contact and want to be alone.
• Appear to be unaware when other people talk to them but respond to other sounds.
• Repeat or echo words or phrases said to them.
• Have trouble expressing their needs using typical words or motions.
• Laugh, cry or show distress for no apparent reason.

A child affected by autism, needs utmost care, particularly by his parents. Unfortunately, no medicine or treatment has been devised so for perfect treatment of an austic. The only consistently effective treatment for autism is a structured training programme, therefore a combination of a good school and parents training is the best known treatment.

Autism affected children are found worldwide. According to USA survey, one out of 500 children in India is an autistic. Looking to the gravity, USA has declared 2^nd April as, ‘World Autism Awareness day.

Being responsible, a social group has understood the grief of autistics & their parents and decided to help them in association with national & international organizations, working on this disorder. We appeal all to come with us to help the autism affected so that they can also live better life.

For more details please contact:

Atul Malikram

9827092823

 http://atulmalikram.in/

http://pr24x7.wordpress.com/2011/05/16/autism-a-developmental-disorder/

A Visit with Anurag Kashyap

A Visit with Anurag Kashyap

Anutag Kashyap is a well known figure of Hindi film Industry. He has made a good number of films. He is a director, story writer, screen play writer and an actor also. Gulaal, Dev-D, No Smoking & Black Friday are some of his films, where in, he has shown his talent.

His new film “Shaitaan” is going to be released all over India on 10 th June, 2011. When we visited him to know about his new film, he reacted as under:

Please tell us about your new film “Shaitaan”?

It is a thriller. The story of film revolves around five young who reside in urbanscape of Mumbai. The boys are intelligent, good looking & cool. Incidentally they come across incidences due to which the entire things are changed & they witness their insight “Shaitaan”. Rest of the things will be known to your after viewing the film.

 

Whether you have made the film, independently?

No. I am associated with Viacom 18 motion pictures for this film, the co-producer of this project.

Why you have chosen 18 motion pictures only?

I am impressed by the approach of 18 motion pictures, focusing on quality, and partner with right people & market. I remain in search of partners with same thoughts, and I found Viacom 18. I am confident that our association will give better results.

Please tell us about stars & director of film?

The film has famous star cast, including Kalki Koachlin, Kirti Kulhari, Gulshan Deviah, Shiv Pandit & Rajeev Khandelwal, Supporting cast comprises of Pawan Malhotra, Rajit Kapoor, Nikhil Chinnappa. Bejoy Nambir is director of film.

Whether you had recommended the name of Kalka for the movie?

No. I have full faith in Bejon, who is capable of taking decision. He himself had selected Kalka for her role. Moreover she is a brilliant actor & she herself takes decision to accept or refuse a film.

What about Rajeev Khandelwal?

He is a talented actor. Actually we were surprised to see some of his shots. I look ahead for his bright future.

Why you have selected Bejon for the film?

Bejon is known to me for couple of years. We belong to same school of film production, and understand each other well. I have full faith in him that is why I picked him to direct his first film.

The discussion ended in cheerful mood and we have wished him for the incoming film.

Media Contact:

Atul Malikram

9827092823

Mahindra’s flagship SUV brands - Bolero & Scorpio - touch new milestones in FY 2010-11

Mahindra’s flagship SUV brands - Bolero & Scorpio - touch new milestones in FY 2010-11

·        Bolero becomes  the highest selling SUV in India for the 5^th consecutive year at 83,121 units

·        Scorpio records its highest ever sales since inception at 43,438 units

Mumbai, May 2011: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $11.1 billion Mahindra Group, today announced that its flagship Sports Utility Vehicle (SUV) brands, the Bolero and Scorpio, touched new milestones during FY 2010-11. The Bolero is yet again the highest selling SUV in India for the 5^th consecutive year with sales of 83,121 units during FY 2010-11 as against 70,554 units during       FY 2009-10, registering a growth of 18%. This is also its highest ever annual sales since inception.

The Scorpio has achieved sales of 43,438 units during FY 2010-11 which are its highest since launch. This is in comparison to 36,463 units during FY 2009-10, a growth of 19%. Further the exports volumes of the Scorpio witnessed a growth of 62%, having stood at 17,138 units in FY 2010 – 11 as compared to 10,567 units in FY 2009-10.

Speaking on this achievement, Mr. Vivek Nayer, Senior Vice-President, Marketing, Automotive Division, M&M Ltd., said, “It is a very proud moment for us, as both the Bolero  and the Scorpio have achieved new milestones, which further reaffirm their popularity as brands which are much loved and admired by customers.  The fact that both Bolero and Scorpio have topped the SUV/MUV segment in the TNS Total Customer Satisfaction Study in 2009 and 2010 respectively is also a clear validation of this fact”.

Bolero

Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumers. Having sold 83,121 vehicles in FY 2010-11, Bolero became the first SUV in India to surpass the 50,000 sales mark for 4 years in a row. The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has almost 1.7 lakh fans sharing and updating their experiences. Bolero has also been associated with popular celebrities such as cricketers                  Gautam Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition, respectively.

Scorpio

Launched in 2002, the Mighty Muscular Scorpio is one of the most awarded automotive brands in the country and has won three "Car of the Year" awards (BBC World's Wheels, CNBC Autocar, BS Motoring) in its launch year. The journey continued for over 8 years, and through FY 2011 as well, as it edged out most SUVs and scored the highest in the SUV segment as the ‘The Most Appealing Sports Utility Vehicle’ in the J.D.Power Asia Pacific 2010 India APEAL (Automotive Performance, Execution and Layout Study) study.  The Scorpio also topped the SUV/MUV category in the TNS Total Customer Satisfaction Study 2010. Further, the Scorpio was ranked highest in the SUV segment, in ‘Best Looks’ & ‘Best Resale Value’ in the HT-MARS Customer Satisfaction Survey 2010.

Known for its inherent tough and rugged ‘Mahindra DNA’, the Scorpio continued to outperform other SUVs in 2008, 2009 and 2010 at the Raid de Himalaya, one of the most grueling rallies in the Indian motorsports calendar.

The magic of the Scorpio is reflected in the array of impromptu fan clubs initiated by customers over the years. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other forums. Today, its popularity can be gauged by the fact that it is the No.1 Auto Brand on Facebook India and the only Auto Brand in the Top 15 brands of Facebook.  Currently, the Scorpio fan base on Facebook has crossed 4.6 lakhs.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Jeetendra in Hyderabad to promote Ragini MMS (Telugu)

Jeetendra in Hyderabad to promote Ragini MMS (Telugu)

Making Ekta Kapoor take a break from the promotional whirlwind of the keenly awaited Ragini MMS, it's her papa and the veteran star, Jeetendra, who will visit Hyderabad on Tuesday to promote the Hindi and Telugu versions of the entertaining sex-horror fest.

For the uninitiated, Ragini MMS, a bi-lingual, has been produced in two languages - Hindi & Telugu. Both the versions will release in the Andhra market on the same day (Friday, the 13th of May.)

It is common knowledge that Jeetendra was the only Mumbai-based actor of his time to become the darling of South-Indian filmmakers who refused to sign any other actor. Frequently paired with Sridevi and Jaya Prada, his filmography largely comprises South productions, including Justice Chowdhary, Mawali, Himmatwala and Tohfa, to name a few.

Jeetendra, who has fond memories of his extensive Padmalaya days in Hyderabad, will visit the city on Tuesday to interact with the press. He will be accompanied by the film's stars, Kainaz and Rajkumar (last seen in the controversial Love Sex Aur Dhokha.)

"Visiting Hyderabad makes me nostalgic," remarked the veteran actor. "I've spent some of the best days of my life and career in this wonderful city and state. I was delighted when Ekta chose to make a second version of Ragini MMS in Telugu."

For further information please contact:

Atul Malikram

9827092823

Jackie Chan and Bruce Lee Special on BIG MAGIC’s ‘Movie Magic’

Jackie Chan and Bruce Lee Special on BIG MAGIC’s ‘Movie Magic’

~ Brings Hindi dubbed Hollywood Action Blockbuster Films to the Hindi Heartland ~

May 11, 2011… BIG MAGIC India’s first channel exclusively for the Hindustan, the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood Entertainment will now also offer its audience some adrenaline rush through its Friday 10 pm property ‘Movie Magic’. Movie Magic will feature a series on Jackie Chan and Bruce Lee with some of the choicest and best films. Through this property, the channel will live up to its promise of offering this set of audiences, high octane entertainment through Hindi dubbed Hollywood action blockbuster films.

Movie Magic premiers on May 13^th, with the film Game of Death, a film that mystifies the man and the legend, Bruce Lee. Lee plays Billy Lo, a successful movie star, who is shot for refusing to join an international management syndicate. He fakes his own death as an opportunity to pursue the gang in secret. Although the death of Lee inevitably affected the final production of the film, it still contains some of the most unforgettable sequences in the history of cinema. The climax, in which Lee combats different masters of martial arts on each floor as he climbs his way to the top of a pagoda, is a perfect example. And the unique nunchaku battle with Danny Inasanto proves that Lee was years ahead of his time.

Speaking about this initiative, Sunil Kumaran, Business Head, BIG MAGIC said “Our research and consumer insight understanding has led us to create this slot for Hindi dubbed Hollywood action blockbuster films. We are confident that there is a huge market for this entertainment and with this initiative are taking international content closer to the heartland.   We already have an excellent programming mix of humor, music and Bollywood, which have already ensured the Channel is a hit. This new addition will only further strengthen our offering to audiences.”

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in