SAB TV launches new phase of its Brand Campaign
‘Zindagi ka Matlab toh Apno Se Naata Hai, Asli Mazaa SAB Ke Saath Aata Hai’
Mumbai: SAB TV, India’s only family comedy entertainment channel launches fourth phase of its brand campaign in keeping with its brand promise of “Asli Mazaa SAB Ke Saath Aata Hai". The campaign reiterates the brand promise of light hearted shows that the entire family can enjoy together.
Conceptualized on the thought that the meaning of life lies in celebrating special moments with one’s family, the story revolves around the theme that “Zindagi Ka Matlab toh Apno Se Naata Hai , Asli Mazaa SAB ke Saath Aata Hai’’.
Shot in Panchagani, the new brand film tells the story of a young couple who meet each other for the first time with their respective families. The couple is not really getting a chance to talk to each other all throughout the meeting. After almost everything about the couple being divulged by the families, the grandmother intervenes and says that let the prospective bride and groom talk to each other. In the end, the prospective groom is seen asking the bride’s family if the proposal has been accepted by her. With this, everyone bursts out laughing. The TVC brilliantly showcases that families have understood and accepted the SAB brand promise and enjoy spending life’s moments being together.
Commenting on the launch of the new brand campaign, Mr. Anooj Kapoor – Executive VP & Business Head, SAB TV, said, “We offer light hearted content which, appeals to the entire family audience and in the new version of the campaign we will reinforce the message with a mix of humour and emotion. Through this campaign we are confident of adding more and more families to our growing SAB family.”
The campaign has been launched simultaneously in the electronic, radio, print and the digital medium and would be present across movie, news, regional and kid’s genres to deliver the communication amongst the family audience.
For further details, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Monday, March 28, 2011
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
Rajshri’s Yahaaan Main Ghar Ghar Kheli soaring to new heights.
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
With cricket fever at its peak and enthusiasts on the edge of their seat for a victory, Rajshri has emerged as a winner. In spite of distraction, Rajshri has maintained its audience’s interest with an increase in viewership. Reaching the mark of 350 episodes, Rajshri also touched 5.1 TRP for their mega episode when Yashodhara’s reality was revealed. We asked Kavita Barjatya, Head of TV division at Rajshri Productions, how she felt on this achievement, she says,” We were very confident of the track. It's great to see such encouraging numbers. The teams at Rajshri and Zee worked really hard for this success. We are rejoicing and will continue our efforts to propel the show to a higher number. We are leading in the 8:30pm slot and ours also is the number 2 show on the channel.”
With keeping in mind the interest level in the story, after Megha Gupta, who entered the show lately, now its time to welcome her mother to the show, Jyoti Gauba. Jyoti expresses, “The main reason why I picked up this role was because it was Rajshri. This is the first time that I have got a chance to work with them. The first day of shoot was very nice and professional. The unit and the shoot were systematic which made its process smooth.” Let see how the new characters add interest for the audiences in the show.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Saturday, March 26, 2011
Dhanwantari Family Organized a Health Seminar
Dhanwantari Family Organized a Health Seminar
Indore, 26 March 2011: During today’s hectic age, a person is not taking proper care of own health, with the result, many unwanted diseases enter, his body. It is therefore very essential that a person should take utmost care of his health timely, so that he may remain healthy and discharge all work, happily.
Dhanwantari Distributors Pvt. Ltd., the leader of Ayurvedic Pharmacy of the country focusing upon various issues related to health, today organized a “Health Seminar” at Surya Hotel, Indore. Dr. Jayesh Patel, the eminent doctor of the organization addressed the seminar. During his speech, he spoke on several health issues at length. “We have created an Ayurvedic medicine, Immurich, which is useful in many diseases. The fever owing to swain flue, Den goo, Malaria is controlled by this medicine, besides; it also cures other diseases, e.g. cardiac, skin allergy, and many more”. Dr. Jayesh Patel said.
The seminar was attended by distinguished citizens of the city, doctors and representatives of Social organizations.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Indore, 26 March 2011: During today’s hectic age, a person is not taking proper care of own health, with the result, many unwanted diseases enter, his body. It is therefore very essential that a person should take utmost care of his health timely, so that he may remain healthy and discharge all work, happily.
Dhanwantari Distributors Pvt. Ltd., the leader of Ayurvedic Pharmacy of the country focusing upon various issues related to health, today organized a “Health Seminar” at Surya Hotel, Indore. Dr. Jayesh Patel, the eminent doctor of the organization addressed the seminar. During his speech, he spoke on several health issues at length. “We have created an Ayurvedic medicine, Immurich, which is useful in many diseases. The fever owing to swain flue, Den goo, Malaria is controlled by this medicine, besides; it also cures other diseases, e.g. cardiac, skin allergy, and many more”. Dr. Jayesh Patel said.
The seminar was attended by distinguished citizens of the city, doctors and representatives of Social organizations.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Arjun Rampal and Neha Dhupia lead Gillette Mach3 Turbo Sensitive’s conduct Gillette Shave Sutra – The World’s Largest Shaving Lesson
Arjun Rampal and Neha Dhupia lead Gillette Mach3 Turbo Sensitive’s conduct Gillette Shave Sutra – The World’s Largest Shaving Lesson
• 150 couples come together to break the world-record for the Largest Shaving Lesson EVER!!
• Gillette Shave Sutra demonstrates how with the comfort of Mach 3 Turbo Sensitive shaving becomes so effortless that even your partner can shave you.
Shortly after the launch of Shave India Movement 3, Gillette, has achieved yet another milestone by taking the success to the next level. Shave India Movement 3, today, witnessed 150 couples coming together at a common venue to engage in a shaving activity to break the world-record for the World’s Largest Shaving Lesson – Gillette Shave Sutra.
Gillette Mach3 Turbo Sensitive came on board to support the Shave India Movement 3, following the results of a Nielsen survey, revealing the preference for the clean-shaven look by a majority of Indian women. The movement kick-started earlier in January, with the Stop Prickly Men’s Stubble campaign supported by leading Bollywood divas Preity Zinta, Neha Dhupia and Malaika Arora Khan. Stop Prickly Men’s Stubble is one of a kind movement started by like-minded women to tell men that their stubble is prickly for women and they need to get rid of it by shaving EVERYDAY.
To add momentum to the campaign, Bollywood actors Arjun Rampal & Malaika Arora Khan came to the rescue of Indian men by solving the eternal mystery of – What Women Want and that was clearly clean-shaven and well-groomed men.
Gillette Shave Sutra - World’s Largest Shaving lesson saw 150 men getting the ‘perfect shave’, helping them to look and feel their best. These men along with their partners, all supporters of the Gillette Mach3 Turbo Sensitive, Shave India Movement 3, gathered in an attempt to create a record for the world’s Largest Shaving Lesson – Gillette Shave Sutra in the Guinness Book of World Records, Limca Book of records and India Book of Records.
Actor Arjun Rampal, the new brand ambassador of Gillette said, “The Gillette Mach 3 Turbo Sensitive, Shave India Movement 3 generated phenomenal response from the masses. The Gillette Shave Sutra is a fitting reply to the cry from large sections of women asking men to Stop Prickly Men’s Stubble. We want couples to start enjoying shaving together and making it more fun. Clearly, shaving is no longer a chore. This is a great moment for India with so many couples having gathered here today to signify that men should get rid of their stubble and sport the clean-shaven look.”
Commenting on her support to Shave India Movement 3, actress Neha Dhupia, said, “Women find the act of shaving their men alluring. With this movement, Gillette has put forward a unique thought that shaving can be made a fun activity that both partners can engage in and enjoy together. With the overwhelming success of the campaign, I see more and more men stepping forward to shave and be more thoughtful towards the needs of their women. The Nielsen survey highlighted that 89% men agree that Sensitive skin needs a sensitive shave. I am glad that Gillette has launched the Mach 3 Turbo Sensitive at an affordable price of Rs 125/-, for men with sensitive skin who can now shave everyday even on the more sensitive areas of their face”.
Speaking on this historical occasion that is poised to go down in the world-record books, Sharat Verma, Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment as Gillette is all set to create the shaving world-record yet again this year. Gillette has always believed in enabling men to look and feel their best and the launch of the Gillette Mach3 Turbo Sensitive razor at Rs 125 is a step in that direction. Mach 3 Turbo sensitive is backed by excellent research and technology that provides consumers with sensitive skin a close and comfortable shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line. It makes shaving effortless”
Gillette Mach 3 Turbo Sensitive Shave India Movement 3 would not have achieved the success it has without support from renowned celebrities like R Madhavan, Tisca Chopra, Samir Soni, Anchal Kumar, VJ Bani, Radhika Pandit, Shruti Seth, Danish Aslam and Niketan Madhok, Rhea Saran etc, who played a key role in influencing more and more consumers to join this movement.
Steps for a Perfect Shave
Below are the five steps to a Perfect Shave that we aim to educate women on to attempt the record for the largest shaving lesson
1. Soak before you shave – Beard hair is about as tough as copper wire, soften it by washing your face and neck with warm water and a mild soap, removing natural oils and perspiration that inhibits water penetration. After approximately 3 minutes of soaking, your beard hair will be optimally softened; infact the force required to cut beard hair is reduced by almost 70% after only 2 minutes.
2. Apply shave gel – Although water is an essential softening agent, it evaporates quickly. Shaving cream or gel moisturizes and softens beard hair, creating a protective layer of lubrication to maximize razor glide. In addition, using a shave gel reduces friction between blade and skin, improving razor glide for a smoother shave.
3. Use light, gentle strokes – Use light, gentle strokes with or against whisker growth for ultimate comfort with a superior quality razor and rinse frequently to prevent build-up on the blade edges.
4. Shave tricky spots last – The toughest hairs grow on the chin and around the lips. Save these areas for last as more time soaking in shave gel will soften them further.
5. After shaving, rinse your face with cool water and pat dry – At the end of every shave, rinse your face and neck with cool water to close pores and soothe freshly exfoliated skin. Rinse your razor thoroughly and shake off excess water before storing. Do not wipe the blades as this can damage the fine shaving surface. End, your shave, with a superior after shave lotion which calms and moisturizes your face after shaving.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
• 150 couples come together to break the world-record for the Largest Shaving Lesson EVER!!
• Gillette Shave Sutra demonstrates how with the comfort of Mach 3 Turbo Sensitive shaving becomes so effortless that even your partner can shave you.
Shortly after the launch of Shave India Movement 3, Gillette, has achieved yet another milestone by taking the success to the next level. Shave India Movement 3, today, witnessed 150 couples coming together at a common venue to engage in a shaving activity to break the world-record for the World’s Largest Shaving Lesson – Gillette Shave Sutra.
Gillette Mach3 Turbo Sensitive came on board to support the Shave India Movement 3, following the results of a Nielsen survey, revealing the preference for the clean-shaven look by a majority of Indian women. The movement kick-started earlier in January, with the Stop Prickly Men’s Stubble campaign supported by leading Bollywood divas Preity Zinta, Neha Dhupia and Malaika Arora Khan. Stop Prickly Men’s Stubble is one of a kind movement started by like-minded women to tell men that their stubble is prickly for women and they need to get rid of it by shaving EVERYDAY.
To add momentum to the campaign, Bollywood actors Arjun Rampal & Malaika Arora Khan came to the rescue of Indian men by solving the eternal mystery of – What Women Want and that was clearly clean-shaven and well-groomed men.
Gillette Shave Sutra - World’s Largest Shaving lesson saw 150 men getting the ‘perfect shave’, helping them to look and feel their best. These men along with their partners, all supporters of the Gillette Mach3 Turbo Sensitive, Shave India Movement 3, gathered in an attempt to create a record for the world’s Largest Shaving Lesson – Gillette Shave Sutra in the Guinness Book of World Records, Limca Book of records and India Book of Records.
Actor Arjun Rampal, the new brand ambassador of Gillette said, “The Gillette Mach 3 Turbo Sensitive, Shave India Movement 3 generated phenomenal response from the masses. The Gillette Shave Sutra is a fitting reply to the cry from large sections of women asking men to Stop Prickly Men’s Stubble. We want couples to start enjoying shaving together and making it more fun. Clearly, shaving is no longer a chore. This is a great moment for India with so many couples having gathered here today to signify that men should get rid of their stubble and sport the clean-shaven look.”
Commenting on her support to Shave India Movement 3, actress Neha Dhupia, said, “Women find the act of shaving their men alluring. With this movement, Gillette has put forward a unique thought that shaving can be made a fun activity that both partners can engage in and enjoy together. With the overwhelming success of the campaign, I see more and more men stepping forward to shave and be more thoughtful towards the needs of their women. The Nielsen survey highlighted that 89% men agree that Sensitive skin needs a sensitive shave. I am glad that Gillette has launched the Mach 3 Turbo Sensitive at an affordable price of Rs 125/-, for men with sensitive skin who can now shave everyday even on the more sensitive areas of their face”.
Speaking on this historical occasion that is poised to go down in the world-record books, Sharat Verma, Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment as Gillette is all set to create the shaving world-record yet again this year. Gillette has always believed in enabling men to look and feel their best and the launch of the Gillette Mach3 Turbo Sensitive razor at Rs 125 is a step in that direction. Mach 3 Turbo sensitive is backed by excellent research and technology that provides consumers with sensitive skin a close and comfortable shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line. It makes shaving effortless”
Gillette Mach 3 Turbo Sensitive Shave India Movement 3 would not have achieved the success it has without support from renowned celebrities like R Madhavan, Tisca Chopra, Samir Soni, Anchal Kumar, VJ Bani, Radhika Pandit, Shruti Seth, Danish Aslam and Niketan Madhok, Rhea Saran etc, who played a key role in influencing more and more consumers to join this movement.
Steps for a Perfect Shave
Below are the five steps to a Perfect Shave that we aim to educate women on to attempt the record for the largest shaving lesson
1. Soak before you shave – Beard hair is about as tough as copper wire, soften it by washing your face and neck with warm water and a mild soap, removing natural oils and perspiration that inhibits water penetration. After approximately 3 minutes of soaking, your beard hair will be optimally softened; infact the force required to cut beard hair is reduced by almost 70% after only 2 minutes.
2. Apply shave gel – Although water is an essential softening agent, it evaporates quickly. Shaving cream or gel moisturizes and softens beard hair, creating a protective layer of lubrication to maximize razor glide. In addition, using a shave gel reduces friction between blade and skin, improving razor glide for a smoother shave.
3. Use light, gentle strokes – Use light, gentle strokes with or against whisker growth for ultimate comfort with a superior quality razor and rinse frequently to prevent build-up on the blade edges.
4. Shave tricky spots last – The toughest hairs grow on the chin and around the lips. Save these areas for last as more time soaking in shave gel will soften them further.
5. After shaving, rinse your face with cool water and pat dry – At the end of every shave, rinse your face and neck with cool water to close pores and soothe freshly exfoliated skin. Rinse your razor thoroughly and shake off excess water before storing. Do not wipe the blades as this can damage the fine shaving surface. End, your shave, with a superior after shave lotion which calms and moisturizes your face after shaving.
For more information please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
Friday, March 25, 2011
SAB TV celebrates the festival of ‘Holi ’with stars from all its shows Kyunki Asli Maza SAB ke saath aata hai!!!
SAB TV celebrates the festival of ‘Holi ’with stars from all its shows Kyunki Asli Maza SAB ke saath aata hai!!!
Mumbai, March 15th, 2011:Holi Haiiii…SAB TV, India’s leading family comedy entertainment channel is all set for a colorful week.For the first time the entire starcast of various SAB TVshows got together and celebrated the occasion of ‘HolikaDahan’.
Popular faces like Swapnil Joshi, Ami Trivedi from Papad Pol, Kavita Kaushik from FIR, Disha Vakani, Dilip Joshi,ShaileshLodha, Neha Mehta, Amit Bhatt, Bhavya Gandhi, MandarChandwadkar, Sonalika, Gurcharan Singh, Jennifer, Azad Kavi, Moonmoon from Taarak Mehta ka Ooltah Chashmah, Ashwini Dheer, Varun Badola, Shweta Gulati, Shoma Anand, ShekharShukla, JeetuShivare, Baby Almaaz, Baby Arshiya, Master Pratham, Falguni from Gili Gili Gappa;MugdhaChapekar, TikuTalsania, Apra Mehta, Rajeev Thakur, Melisa Pias from Sajan Re Jhoot Mat Bolo were present on the occasion.
Muskaan Mehani, Asif Sheikh from Ring Wrong Riing; ShubhangiGokhle, PreetiAmeen, Abbas Khan, Rohitash Gaur, SuchetaKhanna from Lapataganj; Sunil Grower, JaiduttVyas, Sheetal Maulik, Nayan Bhatt, BhavnaBalsavar, K.K from GuturGu;NiteshPandey, VinodRai, SonaliNikam from Jaankhilavan Jasoos;Kishori Godbole, Deven Bhojani, DigambarRane, Bharat Ganeshpure, SmitaSaravade, Veekas Patil, Deepak Pareekh, Manjushree Kulkarni, Samir Shah, AmitaChoksi, RichaBhandra, Amit Pathak, KirtiMendale, AartiWadagbalkar, Girish Joshi from Mrs. Tendulkar, and others too enjoyed the festivities and celebrated this festival in the traditional way by lighting of bonfire - ‘HolikaDahan’.
HolikaDahan is an extremely popular tradition and is symbolic of triumph of good over evil. It is celebrated with fervour all across the country.SAB TV and entire starcast of various SAB shows too celebrated and performed the pooja with a lot of gusto. Post the ‘HolikaDahan’ they got together for a game of ‘Antakshari’. The entire atmosphere was filled with excitement as the stars were unwinding &enjoying these memorable moments.
Speaking on the occasion Mr. Anooj Kapoor, Executive Vice President & Business Head, SAB TV said,“Holi is festival of fun and togetherness and on this day families and friends come together and enjoy the occasion. In order to keep up with the festive spirit we decided to invite everyone to come &celebrate thesecolorfulfestivities at the onset of Holika Dahan.We wish all our viewers a happy and safe Holi.”
Enjoying the occasion, Ami Trivedi, Kavita Kaushik, Deven Bhojani & Dilip Joshi said, “There is no joy bigger than celebrating ‘Holi’ with our SAB TV family. We spend a lot of time on the sets in each other’s company. Occasions like these just add to the festivities and the joy of celebrations. It was great fun coming here today.”
For further details, please contact:
Atul Malikram
9827092823
Mumbai, March 15th, 2011:Holi Haiiii…SAB TV, India’s leading family comedy entertainment channel is all set for a colorful week.For the first time the entire starcast of various SAB TVshows got together and celebrated the occasion of ‘HolikaDahan’.
Popular faces like Swapnil Joshi, Ami Trivedi from Papad Pol, Kavita Kaushik from FIR, Disha Vakani, Dilip Joshi,ShaileshLodha, Neha Mehta, Amit Bhatt, Bhavya Gandhi, MandarChandwadkar, Sonalika, Gurcharan Singh, Jennifer, Azad Kavi, Moonmoon from Taarak Mehta ka Ooltah Chashmah, Ashwini Dheer, Varun Badola, Shweta Gulati, Shoma Anand, ShekharShukla, JeetuShivare, Baby Almaaz, Baby Arshiya, Master Pratham, Falguni from Gili Gili Gappa;MugdhaChapekar, TikuTalsania, Apra Mehta, Rajeev Thakur, Melisa Pias from Sajan Re Jhoot Mat Bolo were present on the occasion.
Muskaan Mehani, Asif Sheikh from Ring Wrong Riing; ShubhangiGokhle, PreetiAmeen, Abbas Khan, Rohitash Gaur, SuchetaKhanna from Lapataganj; Sunil Grower, JaiduttVyas, Sheetal Maulik, Nayan Bhatt, BhavnaBalsavar, K.K from GuturGu;NiteshPandey, VinodRai, SonaliNikam from Jaankhilavan Jasoos;Kishori Godbole, Deven Bhojani, DigambarRane, Bharat Ganeshpure, SmitaSaravade, Veekas Patil, Deepak Pareekh, Manjushree Kulkarni, Samir Shah, AmitaChoksi, RichaBhandra, Amit Pathak, KirtiMendale, AartiWadagbalkar, Girish Joshi from Mrs. Tendulkar, and others too enjoyed the festivities and celebrated this festival in the traditional way by lighting of bonfire - ‘HolikaDahan’.
HolikaDahan is an extremely popular tradition and is symbolic of triumph of good over evil. It is celebrated with fervour all across the country.SAB TV and entire starcast of various SAB shows too celebrated and performed the pooja with a lot of gusto. Post the ‘HolikaDahan’ they got together for a game of ‘Antakshari’. The entire atmosphere was filled with excitement as the stars were unwinding &enjoying these memorable moments.
Speaking on the occasion Mr. Anooj Kapoor, Executive Vice President & Business Head, SAB TV said,“Holi is festival of fun and togetherness and on this day families and friends come together and enjoy the occasion. In order to keep up with the festive spirit we decided to invite everyone to come &celebrate thesecolorfulfestivities at the onset of Holika Dahan.We wish all our viewers a happy and safe Holi.”
Enjoying the occasion, Ami Trivedi, Kavita Kaushik, Deven Bhojani & Dilip Joshi said, “There is no joy bigger than celebrating ‘Holi’ with our SAB TV family. We spend a lot of time on the sets in each other’s company. Occasions like these just add to the festivities and the joy of celebrations. It was great fun coming here today.”
For further details, please contact:
Atul Malikram
9827092823
SAB TV shows showcase the festivities of HOLI
SAB TV shows showcase the festivities of HOLI
Mumbai: SAB TV, India’s only complete family comedy entertainment channel entertains their viewers this Holi with lots of interesting sequences happening in their shows. The light-hearted and relatable comedies like Papad Pol, Taarak Mehta Ka Ooltah Chashmah, Mrs. Tendulkar, Lapataganj and Ring Wrong Riing encapsulate the spirit of Holi – the most awaited and highly enjoyable festival of colours, with a mix of tradition and complete entertainment.
In the most popular comedy, Taarak Mehta Ka Ooltah Chashmah, the news spreads that Sundar has gone missing from his home in Ahmedabad. After receiving a threatening call from Ahmedabad, Jethai instructs Dayaben not to allow her brother to hide at their house as he is absconding with a lot of money. But being the doting sister, Dayaben goes against her husband’s wishes and hides her brother Sunder in their house. They manage to keep this big secret from Jethabhai for four whole days.
On the day of Holi, Sunder is tempted to go outside and join everyone else in the celebrations. He decides to cover his face with a lot of colour so that nobady can recognize him, especially Jethalal. However the secret cannot remain covered any further and his true identity is revealed.
In Ring Wrong Riing too it’s a magical holi with Manasi & Vijay.
In Papad Pol, Kokila wants to be the first one to color Vinay but Vinay is too quick for her and manages to colour her first. But all around them, it seems to be a lot of silence as no one else seems to be in the mood to play. Vinay tries to cheer his friends by reminding them of the other times Holi would be celebrated in the ‘Pol’. That cheers them all up and they begin to enjoy the festivities. Meanwhile, RJ enters with Dev and Mrinal to do the ‘Bhoomi Pujan’. However a bucket filled with coloured water tied to a tress falls down on RJ which makes him quite angry. He leaves. Vinay throws colour on everyone and everyone continues to enjoy. Kokila notices Hetal’s absence and goes to look for her. She finds out that Hetal is missing her husband Manu. Kokila cheers her up and makes her join in on the festivities.
In the delightful comedy Mrs. Tendulkar, the society members decide to celebrate Holi, but there is no water. Unable to play Holi without water, they complain to the municipality and finally, their problem is resolved. Amongst all the society members gathered to enjoy the festivities, Suhas realizes that Kamla tai is not around. He discovers that she has locked herself in the house and refuses to come out. Not willing to be defeated and wanting to finally get all the details, Suhas decides to take the help of the rest of the society members and a human ladder is made.
As he begins to climb up, he gets tempted by a plate of ‘bhajias’ and falls down. Finally, he manages to enter the house with Vibha and is surprised to see a different side of the ever-so-strict Kamla tai. The mystery of her strictness is finally resolved and Suhas manages to convince her to let down her hair enjoy the festival with the rest of the society members.
In true traditional style, this time, the people of Lapataganjdecide to celebrate Holi with the famous Lathhmaar Holi of Barsaane. All the ladies get very excited they get a golden opportunity to hit their men. However, it is not only the women who want to beat up the men. Mama has fallen in love with Lalan’s sister who is a widow and he plans to reveal his emotions to her on the occasion of Holi. But Biji is angry with Mama for being against his marriage with Surili. So Biji decides to dress up like Lallan’s sister and beat Mama black and blue.
Watch SAB TV every Mon-Friday from 7:30 p.m. to 10:00 p.m.
For further information:
Atul Malikram
9827092823
Mumbai: SAB TV, India’s only complete family comedy entertainment channel entertains their viewers this Holi with lots of interesting sequences happening in their shows. The light-hearted and relatable comedies like Papad Pol, Taarak Mehta Ka Ooltah Chashmah, Mrs. Tendulkar, Lapataganj and Ring Wrong Riing encapsulate the spirit of Holi – the most awaited and highly enjoyable festival of colours, with a mix of tradition and complete entertainment.
In the most popular comedy, Taarak Mehta Ka Ooltah Chashmah, the news spreads that Sundar has gone missing from his home in Ahmedabad. After receiving a threatening call from Ahmedabad, Jethai instructs Dayaben not to allow her brother to hide at their house as he is absconding with a lot of money. But being the doting sister, Dayaben goes against her husband’s wishes and hides her brother Sunder in their house. They manage to keep this big secret from Jethabhai for four whole days.
On the day of Holi, Sunder is tempted to go outside and join everyone else in the celebrations. He decides to cover his face with a lot of colour so that nobady can recognize him, especially Jethalal. However the secret cannot remain covered any further and his true identity is revealed.
In Ring Wrong Riing too it’s a magical holi with Manasi & Vijay.
In Papad Pol, Kokila wants to be the first one to color Vinay but Vinay is too quick for her and manages to colour her first. But all around them, it seems to be a lot of silence as no one else seems to be in the mood to play. Vinay tries to cheer his friends by reminding them of the other times Holi would be celebrated in the ‘Pol’. That cheers them all up and they begin to enjoy the festivities. Meanwhile, RJ enters with Dev and Mrinal to do the ‘Bhoomi Pujan’. However a bucket filled with coloured water tied to a tress falls down on RJ which makes him quite angry. He leaves. Vinay throws colour on everyone and everyone continues to enjoy. Kokila notices Hetal’s absence and goes to look for her. She finds out that Hetal is missing her husband Manu. Kokila cheers her up and makes her join in on the festivities.
In the delightful comedy Mrs. Tendulkar, the society members decide to celebrate Holi, but there is no water. Unable to play Holi without water, they complain to the municipality and finally, their problem is resolved. Amongst all the society members gathered to enjoy the festivities, Suhas realizes that Kamla tai is not around. He discovers that she has locked herself in the house and refuses to come out. Not willing to be defeated and wanting to finally get all the details, Suhas decides to take the help of the rest of the society members and a human ladder is made.
As he begins to climb up, he gets tempted by a plate of ‘bhajias’ and falls down. Finally, he manages to enter the house with Vibha and is surprised to see a different side of the ever-so-strict Kamla tai. The mystery of her strictness is finally resolved and Suhas manages to convince her to let down her hair enjoy the festival with the rest of the society members.
In true traditional style, this time, the people of Lapataganjdecide to celebrate Holi with the famous Lathhmaar Holi of Barsaane. All the ladies get very excited they get a golden opportunity to hit their men. However, it is not only the women who want to beat up the men. Mama has fallen in love with Lalan’s sister who is a widow and he plans to reveal his emotions to her on the occasion of Holi. But Biji is angry with Mama for being against his marriage with Surili. So Biji decides to dress up like Lallan’s sister and beat Mama black and blue.
Watch SAB TV every Mon-Friday from 7:30 p.m. to 10:00 p.m.
For further information:
Atul Malikram
9827092823
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