Friday, February 11, 2011

Your search of good magazine ends now

Upto 70’s and 80’s, only limited magazines were having their identity in our country. Dharmayuga, Saptahik Hindustan, India Today and Filmfare etc. were few magazines, who had created their names for outlook, coverage & circulation. Today in 21st century, with development in each sector, magazine sector has also done stupendous rise and lacs of magazines are being published in our country, in Hindi, English, & regional languages.
Peoples Pravakta, a monthly magazine in Hindi as well as English, had started its journey in the year 2010. During a span of one year, the magazine has created name for its outlook, material and circulation.
At present Peoples Pravakta is designed to incorporate various subjects in 48 pages, like Political, Social, Technical, Health, Science, Agriculture, Sports, Astrology and many more. Total circulation of Peoples Pravakta up to January 2011 has reached 1,50,000 copies, & has approach in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar stales, and company is planning to reach remaining parts of country, by and of this year.
The Pravakta Group takes utmost care to bring new things, in each edition. The group is planning to host a competition for annual subscribers, and the winner will have an opportunity to visit a Holy place.
About Pravakta Group:
Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.      
Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in

Wednesday, February 9, 2011

Priyanka soars temperatures high as she steps into UTV Bindass Love Lockup..!!




Priyanka soars temperatures high as she steps into UTV Bindass Love Lockup..!!

Every girl has her boy issues to deal with and Priyanka Chopra is no exception. Recently she went onto UTV Bindass Love Lockup. No, she aint there for the love ka last chance but to be the “sutradhar” to the celebrity couple, Krushna Abhishek and Kashmira Shah, who are going into the Love Lockup to solve their love issues. She revealed her way of overcoming these issues!! Priyanka says that hats off to the couple who enter the Love Lockup to solve their rocky relationship but for her the only place she would enter would be under her blanket!!! According to her it’s the most comfortable place to cuddle and sleep off her problems. We aren’t talking about a power nap or a few hours of sleep….Piggy Chops needs almost up to 30 hours to sleep of all her problems!!! She confesses that great relationships come into our life very rarely so what’s the use if we can’t hold onto them.  Adding further, in her drama mood on set Priyanka even picked up a belan and threatened the host, Pravesh, that she would hit him with it if he doesn’t behave himself!! She didn’t stop at that- she went on to show her temper tantrums by throwing utensils present in the lockup flying in different directions!! So much in the name of “love”…


Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in



Peoples Pravakta A magazine believing only in truth


Peoples Pravakta, a monthly magazine is designed to suit requirement of all kinds of readers. The magazine comprises of interesting articles, stories on various subjects, e.g., Social, Political, Religion, Science, Sports, Astrology, Agriculture, Business, and Health etc. At present it has 48 pages and each one has been devised cautiously to meet requirement of all segments. Magazine is published in Hindi & English languages.
The edition of February 2011 is about to come in the market, but due to its popularity, almost entire lot is booked, in advance. This reveals high demand of magazine in the market.
Recently, on completion of one year of Peoples Pravakta, when asked to Shri Rajesh Sharma, Editor, Peoples Pravakta about his reaction, he said, “At this time, when not only in our country but all over the world, countless magazines are available, a reader may have difficulties in selection of magazine of his choice. Since, before starting the magazine, we had taken intensive tour across the country to ascertain choice of audience, we are happy to inform that Peoples Pravakta has created place amongst readers, right from first issue. Magazine is being published in Hindi and English languages.”
Shri Sharma further added, “Although, native place of our magazine is M.P, but we have given place to latest situations and news of all states of our country in our magazine. As we include subjects like politics, social, technique, health in our magazine therefore we are receiving affection of each sector. We are grateful to our readers and it is only because of their blessings that within a short period of one year more than 75,000 copies of Peoples Pravakta are circulated, every month. We also welcome suggestions of our readers.
The Pravakta Group takes utmost care to bring new things, in each edition. The group is planning to host a competition for annual subscribers, and the winner will have an opportunity to visit a Holy place.
About Pravakta Group:
Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.      
Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in

Tuesday, February 8, 2011

Mahindra announces entry into Construction Equipment Business Launches Mahindra EarthMaster Backhoe Loader


M&M logo                                                                                   
Mahindra announces entry into Construction Equipment Business
Launches Mahindra EarthMaster Backhoe Loader
Synopsis:
·         Makes debut with launch of Mahindra EarthMaster Backhoe Loader available at a price of
Rs. 20,98,400.
·         Unmatched fuel economy & warranty
·         Equipped with REMOTECARE* – unique customer centric proposition
·         Meets stringent global emission norms
·         Project cost of this new business is Rs. 300 crore


February 7, 2011, Mumbai:         Mahindra & Mahindra Ltd., India’s leading utility vehicle and tractor manufacturer, today announced its entry into the Construction Equipment business with the launch of the Mahindra EarthMaster Backhoe Loader. The Mahindra EarthMaster is available at a price of Rs. 20,98,400 (ex showroom Maharashtra). The project cost of the Construction Equipment business is around Rs. 300 crore.

Speaking at the launch of the Construction Equipment business, Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra, said, “I am pleased to announce Mahindra’s entry into a large, fast growing and profitable construction equipment industry with the launch of its first product in this category the EarthMaster Backhoe Loader.  The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India.  With EarthMaster we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders.”

“The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra’s dealer network, which will have unparalleled reach across the country. India is the world’s largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment,” said Mr. Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra Ltd.

The Mahindra EarthMaster will be manufactured at Mahindra’s state-of-the-art facility at Chakan, Pune.

Mahindra’s Product Development team has utilized extensive consumer insight and feedback to develop this product which is built to withstand India’s rough terrain and heavy usage. In addition, the product offers cutting edge features using the latest vehicle systems and technologies at prices that are within reach of the mass market.

The Mahindra EarthMaster comes with a 2 year unlimited hours warranty which keeps contractors free from anxiety about expensive repairs that are normally associated with earthmoving machinery. The company has put in place a dedicated sales and service network to cater to its Construction Equipment customers. This will include over 200 Dealer Sales, Service and Spare Parts outlets, over 200 service vans to reach customers at their sites, 12 Area Offices, one Central Parts Warehouse & 10 Regional Parts Warehouses to supply dealers and a call center supporting nine languages.

About the Mahindra EarthMaster Backhoe Loader
The Mahindra EarthMaster presents the discerning Indian customer with the choice to BREAKFREE from the limitations of dated technology. Equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort and REMOTECARETM, the Mahindra EarthMaster offers a host of benefits to the earthmover and is the ideal machine for all heavy duty applications like excavation, loading, grading, dozing and cutting.
                                                                             
DITEC Engine
The Mahindra EarthMaster is powered by Mahindra’s DITEC Engine, a compact 3.3 litre engine which delivers best in class 83 HP (Ps) power.  The construction of the DITEC engine combining Direct Injection (DI) with Turbo charger & Intercooler (TCI) delivers over 10% fuel savings per hour allowing Earthmoving contractors to lower their operating cost in a very competitive contracting and hiring business. The DITEC engine is packed with the latest technology for minimizing emissions that even meets USA Tier III emission norms, the most stringent in the world.

Two Year, Unlimited Hours Warranty
Mahindra EarthMaster offers a 2 year unlimited hours warranty which allows customers to BREAKFREE from anxiety about expensive repairs. This unprecedented warranty on Mahindra EarthMaster is possible due to Mahindra’s engineering and manufacturing capability, backed up by a grueling testing regime and sourcing of the best components.

*Machine operating information on the mobile through REMOTECARETM
The REMOTECARE feature takes freedom to the next level. It is an intelligent communication system that keeps the business owner or manager constantly informed about the machine through mobile phone based SMS updates. This allows customers to BREAKFREE from lack of control over their business, and manage their fleets from the comforts of their office, car or home. Be it business information like daily work reports, or warnings like low fuel, filter clogging, engine oil pressure, customers get constant updates about their Mahindra EarthMaster 24X7
Futuristic Styling, Superior Comfort and Convenience
The Mahindra EarthMaster comes with stylish 21st century looks leading to a great reputation for the customer and his business and an attractive place to work for his operator.  The car like interior of the cabin is created using well designed consoles, and the latest front and side instrument clusters. Special care has been taken to design the Mahindra EarthMaster for all around visibility in day and night time.  A deluxe seat with arm rests allows for comfort and working long hours.   Personal storage areas and a stylish tool box conveniently located at the rear of the cabin, keep the work area neat and clear of clutter.   With the FM Radio, operators can listen to their favorite songs as they make the Mahindra Earthmaster work for them.
Zero Fatigue Operation from a Machine that Talks.
With Mahindra EarthMaster, Effortless is redefined. Primitive, tough to operate levers are a thing of the past with Mahindra EarthMaster.  Only Mahindra EarthMaster offers specially designed joysticks that are not only easy to use but also minimize fatigue, thus allowing operators to work long hours.
The machine has a new age digital cluster that helps the operators identify and trouble shoot problems. Operators in different regions of India can read messages and listen to warnings in 6 different languages, in addition to the standard warning indicators. Now that’s ‘Simplifying life’
Third Generation Hydraulics
Backhoe loaders that are normally found in India do not allow operators to undertake multiple movements simultaneously, nor are they suitable for fine operations like grading and cutting. The Mahindra EarthMaster enables the customer to BREAKFREE from these limitations using a hydraulic system only found on crawler excavators which allows faster and smoother operations.


For further information, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in

Peoples Pravakta Truth and dareness is whose identity


Whether world may do unlimited progress or invent several electronic equipments but print matters like newspapers magazines have ever been on top. Magazines entertain the people by incorporating different subjects and also enrich their knowledge. If we take weekly, monthly, quarterly magazines only, we observe that only in Indian markets thousands of magazines are available. Under this situation, it is difficult to select the best.

Peoples Pravakta had started its journey a year back only, but due to its belief in truth, dareness and inclusion of best subjects, it has obtained benchmark not only in Madhya Pradesh, but in other parts of country also.
Recently, on completion of one year of Peoples Pravakta, when asked to Shri Rajesh Sharma, Editor, Peoples Pravakta about his reaction, he said, “At this time, when not only in our country but all over the world, countless magazines are available, a reader may have difficulties in selection of magazine of his choice. Since, before starting the magazine, we had taken intensive tour across the country to ascertain choice of audience, we are happy to inform that Peoples Pravakta has created place amongst readers, right from first issue. Magazine is being published in Hindi and English languages.”

Shri Sharma further added, “Although, native place of our magazine is M.P, but we have given place to latest situations and news of all states of our country in our magazine. As we include subjects like politics, social, technique, health in our magazine therefore we are receiving affection of each sector. We are grateful to our readers and it is only because of their blessings that within a short period of one year more than 75,000 copies of Peoples Pravakta are circulated, every month. We also welcome suggestions of our readers.
We hope that Peoples Pravakta will be successful in its aims.

About Pravakta Group-
Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.      


Contact for More Details

Atul Malikram

9827092823


Monday, February 7, 2011

Insurance Week Mein Sign Karo, Mukti Paao!



Insurance Week Mein Sign Karo, Mukti Paao!


Mumbai: Here are some startling facts about dismal Insurance penetration in our country that served as a starting point for us to do something radically different as our first step to change this picture.
  • Insurance penetration in India is just 4.6% in life and 0.61% in non-life insurance (annual premium paid as % of country’s GDP)
  • In terms of Insurance density, the numbers are even more alarming - in developed nations like the U.S is it is 33 times, that of India, the UK is 73 times and Japan is 65 times.
  • Even a country like Thailand is double than that of India.
  • The fact that we rank a lowly 12th In Asia is alarming, considering that we are amongst the fastest growing economies.

With such sad state of affairs, the so called young India we celebrate and talk about will probably be a middle aged/old India just 15 to 20 years down the line, with little or no Insurance.

As Indians get wealthier and begin to enjoy a higher standard of living, the need to ensure that their loved ones do not suffer after their lifetime – becomes even more critical. Insurance is a natural solution, but sadly, most Indians still view the need for insurance from the prism of an Investment/Tax need than for its primary benefit – peace of mind and security. The result is that today, Insurance is “sold” and not “bought” and Insurance agents are perceived as pests.


Making insurance a way of life
Future Generali Life Insurance therefore decided to do something dramatic and strong to break down the barriers of apathy and procrastination that affect all of us when it comes to Insurance Planning.

‘Insurance Week’ is Future Generali’s way of creating a unique annual occasion to remind Indians the critical need to re-evaluate their insurance needs, and highlight to them the various simple ways  of buying Insurance  - through agents, through over 103 Big Bazaars across the country, online, etc.

The campaign’s creative thought is rooted in an Indian insight: the ‘Karta’ philosophy. According to it, the family bread-winner needs to ensure the financial security of his family during and after his life. The light hearted handling of this hard hitting message in the ads, makes this bitter pill easier to swallow. The simple act of signing a white balloon at a Big Bazaar that will be released at the end of Insurance Week - to signify Mukti – is a powerful metaphor for life, and our sacred duties as Kartas - to ensure the financial security of our families, before it’s too late.

Like Mr. Kishore Biyani says “ Given the alarmingly low Insurance penetration in India, If Insurance Week can make a small tangible difference to the way we as Indians perceive Insurance, I believe we would have made a huge Brand leadership statement with tangible, long-term impact. This is a leader-ship stance taken by Future Generali and will surely help grow the overall industry, benefitting all concerned – customers, agents, distributors and insurers”


Insurance necessity
“There is a crying need for the Insurance Industry to create a movement to increase awareness, and change the perception of the need for Insurance, to shake people out of their inertia and create an occasion for buying / considering and re-evaluating their Insurance needs every year to keep pace with growing responsibilities and needs.

This has never been attempted in our country and we thought we were best poised to do this with over 2 crore retail customers walking into our Big Bazaars, annually”, says Mr. Kishore Biyani.


A plan for everyone
Deepak Sood – MD and CEO of Future Generali India Life Insurance Company adds, “One of the biggest hurdles facing Insurance in India is the general perception that life insurance offers only complex products, which are difficult to understand leading to the inertia. To tackle this barrier, we have launched a very simple and easy to understand insurance plan called Future Generali Select Insurance Plan, where one needs to just invest as little as Rs.1500 / month, to ensure both Insurance protection as well as a smart investment that grows till maturity. To make it suitable to the retail format, we have created Rs.1500 & Rs. 2000 SIP boxes, which can be picked (like any other FMCG product) across the counter at any Big Bazaar. With this, for the first time, we have given a touch and feel factor to Insurance making it even more interesting & involving for the customer”.

Sign this balloon and drop it at your nearest Big Bazaar to set yourself free.



For Further Information:
Atul Malikram
9827092823


Tuesday, February 1, 2011

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012 NOW BRINGS YOU A NEW DISASTER FILM 2011: ANTARIKSH KA AKRAMAN


 

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012
NOW BRINGS YOU A NEW DISASTER FILM
             2011: ANTARIKSH KA AKRAMAN   

Mumbai: Sony Pictures India, the studio that brought Indian audiences the superhit record-breaking film 2012: Pralay ki Shuruat, is all set to release a new epic disaster action film on 11 March 2011 titled 2011: ANTARIKSH KA AKRAMAN (original English title: WORLD INVASION: BATTLE LOS ANGELES). The film will be released simultaneously with the US and will be dubbed in Hindi as well as other Indian languages.

The movie tells about a very powerful and unknown enemy from the outside that attacks the world and the action is centred around a group of soldiers who bravely fight the attack. The story is based on real-life historical events viz. mysterious sightings across the world that were reported by news channels and newspapers in 1942. The movie also has amazing special effects and includes an emotional story of a group of individuals who are caught in the middle of the disaster. Certain film footage of the movie will soon be shown to select trade in all key centres.

ABOUT 2011: ANTARIKSH KA AKRAMAN
For years, there have been documented cases of UFO sightings around the world – Buenos Aires, Seoul, France, Germany, China.  But in 2011, what were once just sightings will become a terrifying reality when Earth is attacked by unknown forces.  As people everywhere watch the world’s great cities fall, Los Angeles becomes the last stand for mankind in a battle no one expected. It’s up to a Marine staff sergeant (Aaron Eckhart) and his new platoon to draw a line in the sand as they take on an enemy unlike any they’ve ever encountered before. The movie is directed by Jonathan Liebesman and stars Aaron Eckart, Michelle Rodriguez and Bridget Moynahan.         

ABOUT SPE FILMS (www.sonypictures.in)
Sony Pictures India has five out of the top ten Hollywood films of all time including blockbusters like 2012, Spider-Man 3, Quantum of Solace, Casino Royale and Spider-Man 2.

SPE Worldwide includes global operations; encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.

For more information, please contact:
Anjali Malhotra
PR & Promotions Manager
SPE Films India Pvt Ltd
022- 66151600