Peoples Pravakta A magazine believing only in truth

Peoples Pravakta, a monthly magazine is designed to suit requirement of all kinds of readers. The magazine comprises of interesting articles, stories on various subjects, e.g., Social, Political, Religion, Science, Sports, Astrology, Agriculture, Business, and Health etc. At present it has 48 pages and each one has been devised cautiously to meet requirement of all segments. Magazine is published in Hindi & English languages.

The edition of February 2011 is about to come in the market, but due to its popularity, almost entire lot is booked, in advance. This reveals high demand of magazine in the market.

Recently, on completion of one year of Peoples Pravakta, when asked to Shri Rajesh Sharma, Editor, Peoples Pravakta about his reaction, he said, “At this time, when not only in our country but all over the world, countless magazines are available, a reader may have difficulties in selection of magazine of his choice. Since, before starting the magazine, we had taken intensive tour across the country to ascertain choice of audience, we are happy to inform that Peoples Pravakta has created place amongst readers, right from first issue. Magazine is being published in Hindi and English languages.”

Shri Sharma further added, “Although, native place of our magazine is M.P, but we have given place to latest situations and news of all states of our country in our magazine. As we include subjects like politics, social, technique, health in our magazine therefore we are receiving affection of each sector. We are grateful to our readers and it is only because of their blessings that within a short period of one year more than 75,000 copies of Peoples Pravakta are circulated, every month. We also welcome suggestions of our readers.

The Pravakta Group takes utmost care to bring new things, in each edition. The group is planning to host a competition for annual subscribers, and the winner will have an opportunity to visit a Holy place.

About Pravakta Group:

Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.      

Media Contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Mahindra announces entry into Construction Equipment Business Launches Mahindra EarthMaster Backhoe Loader

                                                                                   

Mahindra announces entry into Construction Equipment Business

Launches Mahindra EarthMaster Backhoe Loader

Synopsis: ·         Makes debut with launch of Mahindra EarthMaster Backhoe Loader available at a price of Rs. 20,98,400. ·         Unmatched fuel economy & warranty ·         Equipped with REMOTECARE* – unique customer centric proposition ·         Meets stringent global emission norms ·         Project cost of this new business is Rs. 300 crore

February 7, 2011, Mumbai:         Mahindra & Mahindra Ltd., India’s leading utility vehicle and tractor manufacturer, today announced its entry into the Construction Equipment business with the launch of the Mahindra EarthMaster Backhoe Loader. The Mahindra EarthMaster is available at a price of Rs. 20,98,400 (ex showroom Maharashtra). The project cost of the Construction Equipment business is around Rs. 300 crore.

Speaking at the launch of the Construction Equipment business, Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra, said, “I am pleased to announce Mahindra’s entry into a large, fast growing and profitable construction equipment industry with the launch of its first product in this category the EarthMaster Backhoe Loader.  The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India.  With EarthMaster we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders.”

“The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra’s dealer network, which will have unparalleled reach across the country. India is the world’s largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment,” said Mr. Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra Ltd.

The Mahindra EarthMaster will be manufactured at Mahindra’s state-of-the-art facility at Chakan, Pune.

Mahindra’s Product Development team has utilized extensive consumer insight and feedback to develop this product which is built to withstand India’s rough terrain and heavy usage. In addition, the product offers cutting edge features using the latest vehicle systems and technologies at prices that are within reach of the mass market.

The Mahindra EarthMaster comes with a 2 year unlimited hours warranty which keeps contractors free from anxiety about expensive repairs that are normally associated with earthmoving machinery. The company has put in place a dedicated sales and service network to cater to its Construction Equipment customers. This will include over 200 Dealer Sales, Service and Spare Parts outlets, over 200 service vans to reach customers at their sites, 12 Area Offices, one Central Parts Warehouse & 10 Regional Parts Warehouses to supply dealers and a call center supporting nine languages.

About the Mahindra EarthMaster Backhoe Loader

The Mahindra EarthMaster presents the discerning Indian customer with the choice to BREAKFREE from the limitations of dated technology. Equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort and REMOTECARE^TM, the Mahindra EarthMaster offers a host of benefits to the earthmover and is the ideal machine for all heavy duty applications like excavation, loading, grading, dozing and cutting.

                                                                             

DITEC Engine

The Mahindra EarthMaster is powered by Mahindra’s DITEC Engine, a compact 3.3 litre engine which delivers best in class 83 HP (Ps) power.  The construction of the DITEC engine combining Direct Injection (DI) with Turbo charger & Intercooler (TCI) delivers over 10% fuel savings per hour allowing Earthmoving contractors to lower their operating cost in a very competitive contracting and hiring business. The DITEC engine is packed with the latest technology for minimizing emissions that even meets USA Tier III emission norms, the most stringent in the world.

Two Year, Unlimited Hours Warranty

Mahindra EarthMaster offers a 2 year unlimited hours warranty which allows customers to BREAKFREE from anxiety about expensive repairs. This unprecedented warranty on Mahindra EarthMaster is possible due to Mahindra’s engineering and manufacturing capability, backed up by a grueling testing regime and sourcing of the best components.

*Machine operating information on the mobile through REMOTECARE^TM

The REMOTECARE feature takes freedom to the next level. It is an intelligent communication system that keeps the business owner or manager constantly informed about the machine through mobile phone based SMS updates. This allows customers to BREAKFREE from lack of control over their business, and manage their fleets from the comforts of their office, car or home. Be it business information like daily work reports, or warnings like low fuel, filter clogging, engine oil pressure, customers get constant updates about their Mahindra EarthMaster 24X7

Futuristic Styling, Superior Comfort and Convenience

The Mahindra EarthMaster comes with stylish 21^st century looks leading to a great reputation for the customer and his business and an attractive place to work for his operator.  The car like interior of the cabin is created using well designed consoles, and the latest front and side instrument clusters. Special care has been taken to design the Mahindra EarthMaster for all around visibility in day and night time.  A deluxe seat with arm rests allows for comfort and working long hours.   Personal storage areas and a stylish tool box conveniently located at the rear of the cabin, keep the work area neat and clear of clutter.   With the FM Radio, operators can listen to their favorite songs as they make the Mahindra Earthmaster work for them.

Zero Fatigue Operation from a Machine that Talks.

With Mahindra EarthMaster, Effortless is redefined. Primitive, tough to operate levers are a thing of the past with Mahindra EarthMaster.  Only Mahindra EarthMaster offers specially designed joysticks that are not only easy to use but also minimize fatigue, thus allowing operators to work long hours.

The machine has a new age digital cluster that helps the operators identify and trouble shoot problems. Operators in different regions of India can read messages and listen to warnings in 6 different languages, in addition to the standard warning indicators. Now that’s ‘Simplifying life’

Third Generation Hydraulics

Backhoe loaders that are normally found in India do not allow operators to undertake multiple movements simultaneously, nor are they suitable for fine operations like grading and cutting. The Mahindra EarthMaster enables the customer to BREAKFREE from these limitations using a hydraulic system only found on crawler excavators which allows faster and smoother operations.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Peoples Pravakta Truth and dareness is whose identity

Whether world may do unlimited progress or invent several electronic equipments but print matters like newspapers magazines have ever been on top. Magazines entertain the people by incorporating different subjects and also enrich their knowledge. If we take weekly, monthly, quarterly magazines only, we observe that only in Indian markets thousands of magazines are available. Under this situation, it is difficult to select the best.

Peoples Pravakta had started its journey a year back only, but due to its belief in truth, dareness and inclusion of best subjects, it has obtained benchmark not only in Madhya Pradesh, but in other parts of country also.

Recently, on completion of one year of Peoples Pravakta, when asked to Shri Rajesh Sharma, Editor, Peoples Pravakta about his reaction, he said, “At this time, when not only in our country but all over the world, countless magazines are available, a reader may have difficulties in selection of magazine of his choice. Since, before starting the magazine, we had taken intensive tour across the country to ascertain choice of audience, we are happy to inform that Peoples Pravakta has created place amongst readers, right from first issue. Magazine is being published in Hindi and English languages.”

Shri Sharma further added, “Although, native place of our magazine is M.P, but we have given place to latest situations and news of all states of our country in our magazine. As we include subjects like politics, social, technique, health in our magazine therefore we are receiving affection of each sector. We are grateful to our readers and it is only because of their blessings that within a short period of one year more than 75,000 copies of Peoples Pravakta are circulated, every month. We also welcome suggestions of our readers.

We hope that Peoples Pravakta will be successful in its aims.

About Pravakta Group-

Pravakta Group was founded by Shri S. Sharma, in the year 2010. Since right from the beginning, he was interested in Journalism; hence, he had no problems in collecting events of National Level and to include them in a magazine. Peoples Pravakta has been acclaimed by people, within a year of publication and its demand in growing, rapidly. At present Peoples Pravakta has network in Madhya Pradesh, Rajasthan, Delhi, Uttar Pradesh, Andhra Pradesh and Bihar states but they are doing efforts to spread network in remaining states of country also.      

Contact for More Details

Atul Malikram

9827092823

Insurance Week Mein Sign Karo, Mukti Paao!

Insurance Week Mein Sign Karo, Mukti Paao!

Mumbai: Here are some startling facts about dismal Insurance penetration in our country that served as a starting point for us to do something radically different as our first step to change this picture.

• Insurance penetration in India is just 4.6% in life and 0.61% in non-life insurance (annual premium paid as % of country’s GDP)
• In terms of Insurance density, the numbers are even more alarming - in developed nations like the U.S is it is 33 times, that of India, the UK is 73 times and Japan is 65 times.
• Even a country like Thailand is double than that of India.
• The fact that we rank a lowly 12^th In Asia is alarming, considering that we are amongst the fastest growing economies.

With such sad state of affairs, the so called young India we celebrate and talk about will probably be a middle aged/old India just 15 to 20 years down the line, with little or no Insurance.

As Indians get wealthier and begin to enjoy a higher standard of living, the need to ensure that their loved ones do not suffer after their lifetime – becomes even more critical. Insurance is a natural solution, but sadly, most Indians still view the need for insurance from the prism of an Investment/Tax need than for its primary benefit – peace of mind and security. The result is that today, Insurance is “sold” and not “bought” and Insurance agents are perceived as pests.

Making insurance a way of life

Future Generali Life Insurance therefore decided to do something dramatic and strong to break down the barriers of apathy and procrastination that affect all of us when it comes to Insurance Planning.

‘Insurance Week’ is Future Generali’s way of creating a unique annual occasion to remind Indians the critical need to re-evaluate their insurance needs, and highlight to them the various simple ways  of buying Insurance  - through agents, through over 103 Big Bazaars across the country, online, etc.

The campaign’s creative thought is rooted in an Indian insight: the ‘Karta’ philosophy. According to it, the family bread-winner needs to ensure the financial security of his family during and after his life. The light hearted handling of this hard hitting message in the ads, makes this bitter pill easier to swallow. The simple act of signing a white balloon at a Big Bazaar that will be released at the end of Insurance Week - to signify Mukti – is a powerful metaphor for life, and our sacred duties as Kartas - to ensure the financial security of our families, before it’s too late.

Like Mr. Kishore Biyani says “ Given the alarmingly low Insurance penetration in India, If Insurance Week can make a small tangible difference to the way we as Indians perceive Insurance, I believe we would have made a huge Brand leadership statement with tangible, long-term impact. This is a leader-ship stance taken by Future Generali and will surely help grow the overall industry, benefitting all concerned – customers, agents, distributors and insurers”

Insurance necessity

“There is a crying need for the Insurance Industry to create a movement to increase awareness, and change the perception of the need for Insurance, to shake people out of their inertia and create an occasion for buying / considering and re-evaluating their Insurance needs every year to keep pace with growing responsibilities and needs.

This has never been attempted in our country and we thought we were best poised to do this with over 2 crore retail customers walking into our Big Bazaars, annually”, says Mr. Kishore Biyani.

A plan for everyone

Deepak Sood – MD and CEO of Future Generali India Life Insurance Company adds, “One of the biggest hurdles facing Insurance in India is the general perception that life insurance offers only complex products, which are difficult to understand leading to the inertia. To tackle this barrier, we have launched a very simple and easy to understand insurance plan called Future Generali Select Insurance Plan, where one needs to just invest as little as Rs.1500 / month, to ensure both Insurance protection as well as a smart investment that grows till maturity. To make it suitable to the retail format, we have created Rs.1500 & Rs. 2000 SIP boxes, which can be picked (like any other FMCG product) across the counter at any Big Bazaar. With this, for the first time, we have given a touch and feel factor to Insurance making it even more interesting & involving for the customer”.

Sign this balloon and drop it at your nearest Big Bazaar to set yourself free.

For Further Information:

Atul Malikram

9827092823

pr@atulmalikram.in

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012 NOW BRINGS YOU A NEW DISASTER FILM 2011: ANTARIKSH KA AKRAMAN

 

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012

NOW BRINGS YOU A NEW DISASTER FILM

             2011: ANTARIKSH KA AKRAMAN   

Mumbai: Sony Pictures India, the studio that brought Indian audiences the superhit record-breaking film 2012: Pralay ki Shuruat, is all set to release a new epic disaster action film on 11 March 2011 titled 2011: ANTARIKSH KA AKRAMAN (original English title: WORLD INVASION: BATTLE LOS ANGELES). The film will be released simultaneously with the US and will be dubbed in Hindi as well as other Indian languages.

The movie tells about a very powerful and unknown enemy from the outside that attacks the world and the action is centred around a group of soldiers who bravely fight the attack. The story is based on real-life historical events viz. mysterious sightings across the world that were reported by news channels and newspapers in 1942. The movie also has amazing special effects and includes an emotional story of a group of individuals who are caught in the middle of the disaster. Certain film footage of the movie will soon be shown to select trade in all key centres.

ABOUT 2011: ANTARIKSH KA AKRAMAN

For years, there have been documented cases of UFO sightings around the world – Buenos Aires, Seoul, France, Germany, China.  But in 2011, what were once just sightings will become a terrifying reality when Earth is attacked by unknown forces.  As people everywhere watch the world’s great cities fall, Los Angeles becomes the last stand for mankind in a battle no one expected. It’s up to a Marine staff sergeant (Aaron Eckhart) and his new platoon to draw a line in the sand as they take on an enemy unlike any they’ve ever encountered before. The movie is directed by Jonathan Liebesman and stars Aaron Eckart, Michelle Rodriguez and Bridget Moynahan.         

ABOUT SPE FILMS (www.sonypictures.in)

Sony Pictures India has five out of the top ten Hollywood films of all time including blockbusters like 2012, Spider-Man 3, Quantum of Solace, Casino Royale and Spider-Man 2.

SPE Worldwide includes global operations; encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.

For more information, please contact:

Anjali Malhotra

PR & Promotions Manager

SPE Films India Pvt Ltd

022- 66151600 

ABD re-launches Class as Class 21

ABD re-launches Class as Class 21

Allied Blenders and Distillers Pvt. ltd, India’s third largest and fastest growing spirits company, has recently unveiled a new identity for its regular-priced segment vodka brand, Class.

Rechristened as Class 21, the new name and identity embodies and connects with the spirit of today’s youth. With a unique, cutting-edge bottle to capture the imagination of hip and trendy consumers, Class 21 stands a class apart from other spirit brands in the category.

Says Deepak Roy, Executive Vice Chairman and CEO of ABD, “Class was re-launched as Class 21, to cater to the new, bold & irreverent youth of the country. Since, Vodka is mostly consumed by this segment; we realized that there was an opportunity to create a brand that reflects their attitudes and aspirations. “The name”, says Mr. Roy “was inspired by the magical and enviable age of 21. Those under 21, desire to be 21 so they can attain the freedom. Those above 21, wish they were 21 again. And those who are 21 wish it could last forever!!”

Adds Mr. Roy, “We have seamlessly integrated the brand name with the brand positioning, ‘Thank God for 21’.”

Class 21 aims to capture the eye of the consumers with its attention grabbing look and feel. Inspired by the idea of a well cut and well fitted suit, the bottle of Class 21 looks stylish, trendy and masculine. The logo uses the A in Class, to make a dynamic splash, which in turn creates facets which give the structure a unique dimension. Bold and very high on impact, the structure boasts clean lines and silhouettes, while the label enhances the beauty in the shape.

The new design; sophisticated and elegant strives to give the brand a unique language of being the best looking brand in the category thereby accentuating its presence in a competitive market and at the same time resonating in the mind of its audience. Class 21 now comes into being as “The drink of the 21^st century”.

Roopak Chaturvedi, Director, Sales & Marketing, ABD, feels “The new ad campaign too, reflects the attitude of the youth today and is sure to strike a chord with the consumer. The campaign has leveraged a strong insight and encapsulated it wonderfully in the slogan - “Thank God for 21”. The campaign highlights the fun, zestful side of being 21. It has showcased the youth, their lifestyle and celebrates the experience and joys of being at this cool age.”

With Class 21, ABD is trying to firmly establish its presence in the fast growing spirits business. ABD, today has evolved from a single-brand company to a company with an enviable portfolio of dynamic brands, serving diverse target segments. From being the 6th largest player only a couple of years ago to being the third largest player today, ABD under the helm/stewardship of Deepak Roy is now a force to reckon with and is on its way to achieve its vision of being the most admired spirits company 

For more information, please contact:

Atul Malikram

pr@atulmalikram.in

FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand to debut on 24January, 2011

FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand to debut on 24January, 2011

The most innovative and specialized 360 degree food concept launches its TV channel

Mumbai: Claiming the title of the most gastronomically loaded lifestyle and entertainment concept available across TV, mobile, web etc– a 360 degree brand on the world of food, Sanjeev Kapoor &  Raghavendra Madhav of Astro All Asia Networks, today announced the launch of FoodFood- the TV channel, from 24 January, 2011.

The brand also revealed it’s “double whammy” team  - renowned Chef Sanjeev Kapoor as the expert on all things food, and Ms Madhuri Dixit Nene as the Lifestyle Ambassador of FoodFood. Said Mr Madhav, “ Sanjeev Kapoor is not only a great chef but is also India’s original and most trusted chef. He brings to the table a deep understanding of food and how it works on TV . We are also delighted to announce the involvement of Mrs  Madhuri Dixit Nene who epitomizes Indian womanhood. Being a foodie herself, she brings to the brand a lifestyle perspective”

                      

At a media gathering that clearly demonstrated food as a lifestyle statement, Masterchef and co-promoter of FoodFood, Sanjeev Kapoor said, “Today food has acquired dimensions that go beyond mere consumption. As our country breaks new ground in almost every field, food is rapidly becoming central to our lives. Its not only about calories and taste, its about having fun, enjoying life with food around which the family & friends gather. Through Food Food, we hope to create a medium that will celebrate food in all its splendor across multi platforms. This TV channel is just one among many platforms to follow.”

Mrs. Dixit Nene stated, " I’m extremely excited with the concept and thought behind FoodFood. Being part of the launch of a brand solely dedicated to this gastronomical cum lifestyle concept, gives me immense pleasure. I am looking forward to contributing as its Lifestyle Ambassador.” 

With the concept of Cooking+ Food +Food-lifestyle, the TV channel aims to be all things food. Not only does it have it’s very own “Food Editor” – renowned chef, Rakesh Sethi ( with over 28 yrs experience across Taj SATS, Oberoi and Intercontinental hotels) , it has also roped in several Indian celebrity chefs ( Nitin Tandon, Shantanu Gupte, Anurag Bali etc) to add spice to it’s programming content.

Said FoodFood COO Karthik Lakshminarayan, “Our chefs not only understand food and cuisine, they are also in tune with the audiences’ lifestyle preferences. We will produce and package content for our shows that are relevant to the Indian audiences. FoodFood is not just about stand-and-stir kind of shows, it will feature programming that is compellingly interactive with the audiences.”

Targeting the middle class Indian in urban towns and cities as its core audience, FOODFOOD will produce and package all its content in India. “Our entire content and programming is in Hindi and is created by Indians, for Indians” says the COO Karthik Lakshminarayan.  He adds, “In order to connect to our audiences across the country, we will feature shows about food and food lifestyle like ‘Firangi Tadka’, ‘Sirf 30 Minute’, ‘Sanjeev Kapoor’s Kitchen’, Chef ka Muquabla and Ready Steady Cook, to name a few.”

“FOODFOOD will redefine food in our lives.” said Mr Madhav, “ With 360 degrees of food available across multi media platforms like TV, web, mobile, Food is all set to become the new entertainment. FoodFood is not just a food channel, we are here to provide Indian viewers their very own Khushi ki Recipe!” quipped Mr Madhav

 The channel will be available in both analog and digital formats pan India

For further information please contact:

Atul Malikram / Chanchal Jhanwar

09755020247