THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012 NOW BRINGS YOU A NEW DISASTER FILM 2011: ANTARIKSH KA AKRAMAN

 

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012

NOW BRINGS YOU A NEW DISASTER FILM

             2011: ANTARIKSH KA AKRAMAN   

Mumbai: Sony Pictures India, the studio that brought Indian audiences the superhit record-breaking film 2012: Pralay ki Shuruat, is all set to release a new epic disaster action film on 11 March 2011 titled 2011: ANTARIKSH KA AKRAMAN (original English title: WORLD INVASION: BATTLE LOS ANGELES). The film will be released simultaneously with the US and will be dubbed in Hindi as well as other Indian languages.

The movie tells about a very powerful and unknown enemy from the outside that attacks the world and the action is centred around a group of soldiers who bravely fight the attack. The story is based on real-life historical events viz. mysterious sightings across the world that were reported by news channels and newspapers in 1942. The movie also has amazing special effects and includes an emotional story of a group of individuals who are caught in the middle of the disaster. Certain film footage of the movie will soon be shown to select trade in all key centres.

ABOUT 2011: ANTARIKSH KA AKRAMAN

For years, there have been documented cases of UFO sightings around the world – Buenos Aires, Seoul, France, Germany, China.  But in 2011, what were once just sightings will become a terrifying reality when Earth is attacked by unknown forces.  As people everywhere watch the world’s great cities fall, Los Angeles becomes the last stand for mankind in a battle no one expected. It’s up to a Marine staff sergeant (Aaron Eckhart) and his new platoon to draw a line in the sand as they take on an enemy unlike any they’ve ever encountered before. The movie is directed by Jonathan Liebesman and stars Aaron Eckart, Michelle Rodriguez and Bridget Moynahan.         

ABOUT SPE FILMS (www.sonypictures.in)

Sony Pictures India has five out of the top ten Hollywood films of all time including blockbusters like 2012, Spider-Man 3, Quantum of Solace, Casino Royale and Spider-Man 2.

SPE Worldwide includes global operations; encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.

For more information, please contact:

Anjali Malhotra

PR & Promotions Manager

SPE Films India Pvt Ltd

022- 66151600 

ABD re-launches Class as Class 21

ABD re-launches Class as Class 21

Allied Blenders and Distillers Pvt. ltd, India’s third largest and fastest growing spirits company, has recently unveiled a new identity for its regular-priced segment vodka brand, Class.

Rechristened as Class 21, the new name and identity embodies and connects with the spirit of today’s youth. With a unique, cutting-edge bottle to capture the imagination of hip and trendy consumers, Class 21 stands a class apart from other spirit brands in the category.

Says Deepak Roy, Executive Vice Chairman and CEO of ABD, “Class was re-launched as Class 21, to cater to the new, bold & irreverent youth of the country. Since, Vodka is mostly consumed by this segment; we realized that there was an opportunity to create a brand that reflects their attitudes and aspirations. “The name”, says Mr. Roy “was inspired by the magical and enviable age of 21. Those under 21, desire to be 21 so they can attain the freedom. Those above 21, wish they were 21 again. And those who are 21 wish it could last forever!!”

Adds Mr. Roy, “We have seamlessly integrated the brand name with the brand positioning, ‘Thank God for 21’.”

Class 21 aims to capture the eye of the consumers with its attention grabbing look and feel. Inspired by the idea of a well cut and well fitted suit, the bottle of Class 21 looks stylish, trendy and masculine. The logo uses the A in Class, to make a dynamic splash, which in turn creates facets which give the structure a unique dimension. Bold and very high on impact, the structure boasts clean lines and silhouettes, while the label enhances the beauty in the shape.

The new design; sophisticated and elegant strives to give the brand a unique language of being the best looking brand in the category thereby accentuating its presence in a competitive market and at the same time resonating in the mind of its audience. Class 21 now comes into being as “The drink of the 21^st century”.

Roopak Chaturvedi, Director, Sales & Marketing, ABD, feels “The new ad campaign too, reflects the attitude of the youth today and is sure to strike a chord with the consumer. The campaign has leveraged a strong insight and encapsulated it wonderfully in the slogan - “Thank God for 21”. The campaign highlights the fun, zestful side of being 21. It has showcased the youth, their lifestyle and celebrates the experience and joys of being at this cool age.”

With Class 21, ABD is trying to firmly establish its presence in the fast growing spirits business. ABD, today has evolved from a single-brand company to a company with an enviable portfolio of dynamic brands, serving diverse target segments. From being the 6th largest player only a couple of years ago to being the third largest player today, ABD under the helm/stewardship of Deepak Roy is now a force to reckon with and is on its way to achieve its vision of being the most admired spirits company 

For more information, please contact:

Atul Malikram

pr@atulmalikram.in

FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand to debut on 24January, 2011

FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand to debut on 24January, 2011

The most innovative and specialized 360 degree food concept launches its TV channel

Mumbai: Claiming the title of the most gastronomically loaded lifestyle and entertainment concept available across TV, mobile, web etc– a 360 degree brand on the world of food, Sanjeev Kapoor &  Raghavendra Madhav of Astro All Asia Networks, today announced the launch of FoodFood- the TV channel, from 24 January, 2011.

The brand also revealed it’s “double whammy” team  - renowned Chef Sanjeev Kapoor as the expert on all things food, and Ms Madhuri Dixit Nene as the Lifestyle Ambassador of FoodFood. Said Mr Madhav, “ Sanjeev Kapoor is not only a great chef but is also India’s original and most trusted chef. He brings to the table a deep understanding of food and how it works on TV . We are also delighted to announce the involvement of Mrs  Madhuri Dixit Nene who epitomizes Indian womanhood. Being a foodie herself, she brings to the brand a lifestyle perspective”

                      

At a media gathering that clearly demonstrated food as a lifestyle statement, Masterchef and co-promoter of FoodFood, Sanjeev Kapoor said, “Today food has acquired dimensions that go beyond mere consumption. As our country breaks new ground in almost every field, food is rapidly becoming central to our lives. Its not only about calories and taste, its about having fun, enjoying life with food around which the family & friends gather. Through Food Food, we hope to create a medium that will celebrate food in all its splendor across multi platforms. This TV channel is just one among many platforms to follow.”

Mrs. Dixit Nene stated, " I’m extremely excited with the concept and thought behind FoodFood. Being part of the launch of a brand solely dedicated to this gastronomical cum lifestyle concept, gives me immense pleasure. I am looking forward to contributing as its Lifestyle Ambassador.” 

With the concept of Cooking+ Food +Food-lifestyle, the TV channel aims to be all things food. Not only does it have it’s very own “Food Editor” – renowned chef, Rakesh Sethi ( with over 28 yrs experience across Taj SATS, Oberoi and Intercontinental hotels) , it has also roped in several Indian celebrity chefs ( Nitin Tandon, Shantanu Gupte, Anurag Bali etc) to add spice to it’s programming content.

Said FoodFood COO Karthik Lakshminarayan, “Our chefs not only understand food and cuisine, they are also in tune with the audiences’ lifestyle preferences. We will produce and package content for our shows that are relevant to the Indian audiences. FoodFood is not just about stand-and-stir kind of shows, it will feature programming that is compellingly interactive with the audiences.”

Targeting the middle class Indian in urban towns and cities as its core audience, FOODFOOD will produce and package all its content in India. “Our entire content and programming is in Hindi and is created by Indians, for Indians” says the COO Karthik Lakshminarayan.  He adds, “In order to connect to our audiences across the country, we will feature shows about food and food lifestyle like ‘Firangi Tadka’, ‘Sirf 30 Minute’, ‘Sanjeev Kapoor’s Kitchen’, Chef ka Muquabla and Ready Steady Cook, to name a few.”

“FOODFOOD will redefine food in our lives.” said Mr Madhav, “ With 360 degrees of food available across multi media platforms like TV, web, mobile, Food is all set to become the new entertainment. FoodFood is not just a food channel, we are here to provide Indian viewers their very own Khushi ki Recipe!” quipped Mr Madhav

 The channel will be available in both analog and digital formats pan India

For further information please contact:

Atul Malikram / Chanchal Jhanwar

09755020247

Motorola Launches MILESTONETM XT800 --- India’s First AndroidTM - Powered Dual Mode/Dual-SIM (CDMA + GSM) Touch Screen Smartphone

Motorola Launches MILESTONE^TM XT800 --- India’s First Android^TM - Powered Dual Mode/Dual-SIM (CDMA + GSM) Touch Screen Smartphone

World phone capability with a great mobile Internet experience

 Motorola Mobility India Private Limited today launched MILESTONE^TM XT800, India’s first Android^TM-powered CDMA EVDO/GSM dual standby mode/dual SIM touch screen smartphone that allows the user to choose the network.

MILESTONE XT800 offers a mobile Internet experience with WiFi/WAPI¹ and world phone¹ capability for smart professionals who need to connect with business, family and friends anywhere, at any time. It also features high-definition multimedia features that enable you to capture every momentous occasion.  

 “We have specially designed the MILESTONE XT800 to provide infotainment-on-the-go for consumers who want a device that matches the demands of an hectic lifestyle like that of a senior professional,” said Faisal Siddiqui, country head for India, Motorola Mobility. “We believe in bringing the power of Android closer to the Indian consumer--stylish and unique form factors, innovative and compelling features and, experiences that offer greater flexibility and ease of use. MILESTONE XT800 delivers on all this and much, much more!”.” 

Enjoy multimedia on the new stylish MILESTONE XT800 with its amazingly clear, eye-catching 9.3cm (3.7inch) 854x480 pixel FWVGA landscape touch display. Capture memories and moments with the 5MP digital-zoom autofocus camera capable of great low-light shots with dual LED flash. The mobile video experience is a visual delight with capture/playback/streaming either to the built-in screen or via HDMI (720p) output directly to a high-definition television.

MILESTONE XT800 has a built-in GPS satellite navigation^1&2 with Google Maps™ that helps the user find the current location quickly, accurately, and easily. MILESTONE XT800 helps you stay productive with viewing and editing documents in popular formats including Word, Excel, PowerPoint, PDF and Zip.

“We are proud to be Motorola’s exclusive distributor for MILESTONE XT800 in India. This dual mode/dual SIM mobile phone brings together smarter mobility and smarter networkability for a powerful mobile Internet experience,” said Mike Narula, chairman and chief executive officer, AirTyme Communications. “We believe MILESTONE XT800 will open newer choices for Indian consumers to explore and adopt with greater flexibility.”

Key Specifications of the MILESTONE XT800 include:-

•                      5MP camera with digital-zoom, autofocus, dual LED flash

•                      Android 2.1 platform with pinch to zoom capacitive touch display

•                      SMS, MMS, email (corporate email exchange , POP3/IMAP embedded, push email)

•                      USB 2.0 high-speed data transfer², with support for synchronization with PCs

•                      Bluetooth^1&3 2.0+EDR high-speed transmission and wireless Bluetooth stereo

•                      Assisted GPS satellite navigation^1&2 supporting Google Maps

•                      Support for viewing and editing documents in Word/Excel/PowerPoint/PDF and Zip formats

•                      Memory is expandable up to 32GB; 2GB SD card in-box

•                      e-Compass¹

•                      Video capture/playback/streaming, HDMI (720p) output to high-definition devices

•                      Supports several music formats: H.263,  H.264,  MPEG4

•                      Supports multiple audio formats: AAC, ACC+, MP3, CMX, AMR NB, AMR WB, MIDI, WAV and WMA 9.

Pricing and Availability

The Android 2.1-powered Motorola MILESTONE XT800 is exclusively distributed by AirTyme Communications in India at a MRP of Rs 31,999. It comes with an HDMI cable for TV output and a 2GB micro SD card in-box.

For press enquiries please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Maxximo: Mahindra’s successful next generation mini-truck celebrates its 1st anniversary Garners 22% market share within a year of roll-out

                                                         

Maxximo: Mahindra’s successful next generation mini-truck celebrates its   1^st anniversary

Garners 22% market share within a year of roll-out

January 25, 2011:  Mahindra Maxximo, the country’s most technologically advanced 0.85 tonne capacity mini-truck recently celebrated its 1^st anniversary by giving its new customers the exciting Maxximo 1^st Birthday Celebration Offer. Further within a year of its launch, the Maxximo has garnered a 22% pan India market share in the mini-truck segment.

Having recently completed its national roll out, the feedback on Maxximo has been very positive, especially on features such as engine power, pick up and driving comfort. To commemorate its 1-year rollout, Mahindra is offering its new Maxximo customers a high-quality music system in their vehicles at no additional cost. The idea is to make their journey enjoyable and fatigue-free. The offer is in select markets only and for a limited period.

Maxximo is also the first offering from the company’s state-of-the-art manufacturing plant at Chakan.

The feedback on Maxximo is substantiated by an independent study done by the leading market-research agency IMRB which shows that mini-truck owners rank the Maxximo as No. 1 on the parameters of “advanced technology” and “car-like comforts”. During the past year, Maxximo has raised the bar by providing mini-truck owners with an experience of class-leading power, comfort and most importantly fuel-economy.

Speaking on the occasion Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd said “At Mahindra we always believe in providing our customers with the best in class and Maxximo is no exception. It has successfully delivered on its promise of being a game-changer by offering world-class technology and class-leading power, mileage and comfort to the mini-truck customer. The brand’s increasing market share is a clear validation of its ever-growing popularity amongst prospective buyers who see tremendous value in the offering.”

Mahindra has marketed the Maxximo as a two-cylinder compact truck with 50 per cent higher power than its competition, apart from having a higher pay-load (850 kg), better fuel efficiency (20 kms a litre) and "car-like" interiors.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Mahindra Navistar launches MN25 & MN 31 heavy trucks in Indore

 

Mahindra Navistar launches MN25 & MN 31 heavy trucks in Indore

·        Priced at Rs 15.80 lac for 25 tonner MN 25 and Rs 19.24 lac for 31 tonner MN 31 (ex showroom Indore)

·        Inaugurates state-of-the-art dealership housing its entire LCV & HCV range of products

·        Mobile Service Workshop flagged off as a part of the unique ‘anywhere, anytime’ on-road assistance programme

Indore, Jan 25, 2011: After unveiling its entire range of high performance HCV trucks at the Auto Expo 2010, Mahindra Navistar Automotives Ltd (MNAL) today launched the MN 25 and MN 31 tonne trucks in Indore priced at Rs 15.80 lac and Rs 19.24 lac respectively. MNAL also inaugurated its new, state-of-the-art dealerships in Indore, M/s Sagar Automobiles Pvt. Ltd.

The new dealership at Indore will house the entire range of LCV as well as the HCV of the company. In addition, MNAL has started off the first-of-its-kind Mobile Service Workshop, a part of the unique ‘anywhere, anytime’ on-road assistance programme. The company plans to open 100 dealerships over the next 24 months, pan India.

Inaugurating the state of the art dealership earlier in the day, Mr. Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, “This is a moment of pride for us as we look at changing the skyline of the India trucking industry. We have created a world class manufacturing plant in Chakan and are creating a modern distribution network in the country as the one here in Indore to cater to the growing needs of the customers. Highly trained staff, a well-equipped workshop, prompt spare parts availability and mobile service vans have been ensured to enable our customers to get a hassle free and delightful experience of owning our trucks”.

Mr. Kalra further added “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging the norms. Further, our Corporate Identity Program to create a uniform dealership identity and experience will ensure that our dealerships remain benchmarks for commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Buses. In addition, it will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 and MN31 truck, that was launched recently.”

Also speaking on the occasion, Mr Gulam Gaus Shirani, Managing Director, M/s Sagar Automobiles Pvt. Ltd, said, “We feel honoured to be a part of this new chapter in the trucking industry together with Mahindra Navistar for the customers of Indore. Our dealership has earned a name for itself through superior customer service and we are sure that our dealership of Mahindra Navistar will replicate the same high standards of customer support. Together we will help our customers outperform.”

Extensive Sales & Service Network

The company also flagged off the mobile service workshop, yet another first in Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking. To add to this, nearly 430 Roadside Assistance centres are also in place to provide service.

Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers’ needs. At this stage, 199 such Authorized Service Points are already in place.

The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012 NOW BRINGS YOU A NEW DISASTER FILM 2011: ANTARIKSH KA AKRAMAN

 

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012

NOW BRINGS YOU A NEW DISASTER FILM

2011: ANTARIKSH KA AKRAMAN

Mumbai, 19^th January 2011… Sony Pictures India, the studio that brought Indian audiences the superhit record-breaking film 2012: Pralay ki Shuruat, is all set to release a new epic disaster action film on 11 March 2011 titled 2011: ANTARIKSH KA AKRAMAN (original English title: WORLD INVASION: BATTLE LOS ANGELES). The film will be released simultaneously with the US and will be dubbed in Hindi as well as other Indian languages.

The movie tells about a very powerful and unknown enemy from the outside that attacks the world and the action is centred around a group of soldiers who bravely fight the attack. The story is based on real-life historical events viz. mysterious sightings across the world that were reported by news channels and newspapers in 1942. The movie also has amazing special effects and includes an emotional story of a group of individuals who are caught in the middle of the disaster. Certain film footage of the movie will soon be shown to select trade in all key centres.

ABOUT 2011: ANTARIKSH KA AKRAMAN

For years, there have been documented cases of UFO sightings around the world – Buenos Aires, Seoul, France, Germany, China.  But in 2011, what were once just sightings will become a terrifying reality when Earth is attacked by unknown forces.  As people everywhere watch the world’s great cities fall, Los Angeles becomes the last stand for mankind in a battle no one expected. It’s up to a Marine staff sergeant (Aaron Eckhart) and his new platoon to draw a line in the sand as they take on an enemy unlike any they’ve ever encountered before. The movie is directed by Jonathan Liebesman and stars Aaron Eckart, Michelle Rodriguez and Bridget Moynahan.        

ABOUT SPE FILMS (www.sonypictures.in)

Sony Pictures India has five out of the top ten Hollywood films of all time including blockbusters like 2012, Spider-Man 3, Quantum of Solace, Casino Royale and Spider-Man 2.

SPE Worldwide includes global operations; encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in