Maxximo: Mahindra’s successful next generation mini-truck celebrates its 1st anniversary Garners 22% market share within a year of roll-out

                                                         

Maxximo: Mahindra’s successful next generation mini-truck celebrates its   1^st anniversary

Garners 22% market share within a year of roll-out

January 25, 2011:  Mahindra Maxximo, the country’s most technologically advanced 0.85 tonne capacity mini-truck recently celebrated its 1^st anniversary by giving its new customers the exciting Maxximo 1^st Birthday Celebration Offer. Further within a year of its launch, the Maxximo has garnered a 22% pan India market share in the mini-truck segment.

Having recently completed its national roll out, the feedback on Maxximo has been very positive, especially on features such as engine power, pick up and driving comfort. To commemorate its 1-year rollout, Mahindra is offering its new Maxximo customers a high-quality music system in their vehicles at no additional cost. The idea is to make their journey enjoyable and fatigue-free. The offer is in select markets only and for a limited period.

Maxximo is also the first offering from the company’s state-of-the-art manufacturing plant at Chakan.

The feedback on Maxximo is substantiated by an independent study done by the leading market-research agency IMRB which shows that mini-truck owners rank the Maxximo as No. 1 on the parameters of “advanced technology” and “car-like comforts”. During the past year, Maxximo has raised the bar by providing mini-truck owners with an experience of class-leading power, comfort and most importantly fuel-economy.

Speaking on the occasion Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd said “At Mahindra we always believe in providing our customers with the best in class and Maxximo is no exception. It has successfully delivered on its promise of being a game-changer by offering world-class technology and class-leading power, mileage and comfort to the mini-truck customer. The brand’s increasing market share is a clear validation of its ever-growing popularity amongst prospective buyers who see tremendous value in the offering.”

Mahindra has marketed the Maxximo as a two-cylinder compact truck with 50 per cent higher power than its competition, apart from having a higher pay-load (850 kg), better fuel efficiency (20 kms a litre) and "car-like" interiors.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Mahindra Navistar launches MN25 & MN 31 heavy trucks in Indore

 

Mahindra Navistar launches MN25 & MN 31 heavy trucks in Indore

·        Priced at Rs 15.80 lac for 25 tonner MN 25 and Rs 19.24 lac for 31 tonner MN 31 (ex showroom Indore)

·        Inaugurates state-of-the-art dealership housing its entire LCV & HCV range of products

·        Mobile Service Workshop flagged off as a part of the unique ‘anywhere, anytime’ on-road assistance programme

Indore, Jan 25, 2011: After unveiling its entire range of high performance HCV trucks at the Auto Expo 2010, Mahindra Navistar Automotives Ltd (MNAL) today launched the MN 25 and MN 31 tonne trucks in Indore priced at Rs 15.80 lac and Rs 19.24 lac respectively. MNAL also inaugurated its new, state-of-the-art dealerships in Indore, M/s Sagar Automobiles Pvt. Ltd.

The new dealership at Indore will house the entire range of LCV as well as the HCV of the company. In addition, MNAL has started off the first-of-its-kind Mobile Service Workshop, a part of the unique ‘anywhere, anytime’ on-road assistance programme. The company plans to open 100 dealerships over the next 24 months, pan India.

Inaugurating the state of the art dealership earlier in the day, Mr. Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, “This is a moment of pride for us as we look at changing the skyline of the India trucking industry. We have created a world class manufacturing plant in Chakan and are creating a modern distribution network in the country as the one here in Indore to cater to the growing needs of the customers. Highly trained staff, a well-equipped workshop, prompt spare parts availability and mobile service vans have been ensured to enable our customers to get a hassle free and delightful experience of owning our trucks”.

Mr. Kalra further added “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging the norms. Further, our Corporate Identity Program to create a uniform dealership identity and experience will ensure that our dealerships remain benchmarks for commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Buses. In addition, it will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 and MN31 truck, that was launched recently.”

Also speaking on the occasion, Mr Gulam Gaus Shirani, Managing Director, M/s Sagar Automobiles Pvt. Ltd, said, “We feel honoured to be a part of this new chapter in the trucking industry together with Mahindra Navistar for the customers of Indore. Our dealership has earned a name for itself through superior customer service and we are sure that our dealership of Mahindra Navistar will replicate the same high standards of customer support. Together we will help our customers outperform.”

Extensive Sales & Service Network

The company also flagged off the mobile service workshop, yet another first in Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking. To add to this, nearly 430 Roadside Assistance centres are also in place to provide service.

Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers’ needs. At this stage, 199 such Authorized Service Points are already in place.

The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012 NOW BRINGS YOU A NEW DISASTER FILM 2011: ANTARIKSH KA AKRAMAN

 

THE STUDIO THAT BROUGHT YOU THE RECORD-BREAKING 2012

NOW BRINGS YOU A NEW DISASTER FILM

2011: ANTARIKSH KA AKRAMAN

Mumbai, 19^th January 2011… Sony Pictures India, the studio that brought Indian audiences the superhit record-breaking film 2012: Pralay ki Shuruat, is all set to release a new epic disaster action film on 11 March 2011 titled 2011: ANTARIKSH KA AKRAMAN (original English title: WORLD INVASION: BATTLE LOS ANGELES). The film will be released simultaneously with the US and will be dubbed in Hindi as well as other Indian languages.

The movie tells about a very powerful and unknown enemy from the outside that attacks the world and the action is centred around a group of soldiers who bravely fight the attack. The story is based on real-life historical events viz. mysterious sightings across the world that were reported by news channels and newspapers in 1942. The movie also has amazing special effects and includes an emotional story of a group of individuals who are caught in the middle of the disaster. Certain film footage of the movie will soon be shown to select trade in all key centres.

ABOUT 2011: ANTARIKSH KA AKRAMAN

For years, there have been documented cases of UFO sightings around the world – Buenos Aires, Seoul, France, Germany, China.  But in 2011, what were once just sightings will become a terrifying reality when Earth is attacked by unknown forces.  As people everywhere watch the world’s great cities fall, Los Angeles becomes the last stand for mankind in a battle no one expected. It’s up to a Marine staff sergeant (Aaron Eckhart) and his new platoon to draw a line in the sand as they take on an enemy unlike any they’ve ever encountered before. The movie is directed by Jonathan Liebesman and stars Aaron Eckart, Michelle Rodriguez and Bridget Moynahan.        

ABOUT SPE FILMS (www.sonypictures.in)

Sony Pictures India has five out of the top ten Hollywood films of all time including blockbusters like 2012, Spider-Man 3, Quantum of Solace, Casino Royale and Spider-Man 2.

SPE Worldwide includes global operations; encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

Two new shows on Sahara One from January 24 • Social Drama - Rishton Ki Bhanwar Mein Uljhe…NIYATI • Comedy – HI! PADOSI…Kaun Hai Doshi

Two new shows on Sahara One from January 24

·       Social Drama - Rishton Ki Bhanwar Mein Uljhe…NIYATI

·       Comedy – HI! PADOSI…Kaun Hai Doshi

Rishton Ki Bhanwar Mein Uljhi…NIYATI - Every Monday to Friday at 9 p.m

Does the responsibility of a girl towards her parents end with her marriage?

Sahara One’s new social drama “Niyati” deals with the dilemma that women face when they start on a new life with their husband and his family.

It is the story of Niyati Sharma, coming from a middle-class family from Nagpur… a practical girl who has grown up appreciating her father’s hard work to get his daughters educated and her mother’s sacrifices to supplement their meager family income.

When Niyati gets a job, she gets the opportunity to bring home her salary and give her parents some much needed relief from their incessant struggle to make ends meet.

A marriage proposal comes for Niyati from the Shastri family, a large joint family where all the sons including the married ones hand over their earnings to their mother, who rules the household with an authoritarian hand.

Niyati gets married and is a dutiful daughter-in-law. Continuing her job, she follows the family practice and hands over her earnings to her mother-in-law.

Then destiny takes a turn. Her father meets with an accident and is unable to continue with his job. Niyati decides to support her father financially, which brings her in confrontation with her domineering mother-in-law. With her father’s financial situation worsening, Niyati faces the dilemma of choosing between her responsibility to her husband and his family and her duty as a daughter to her father.

Hi! Padosi…Kaun hai Doshi -  Every Monday to Friday at 7.30 p.m

This rib-tickling comedy of Sahara One is surely going to tickle your funny bones. Two families move into Ram Bharose Co-opeartive Housing Society that stands on the site of a “tabela” (buffalo stable) in a suburb of Mumbai.

Dr. Harbans Lal Mehta a typical loud Punjabi & Advocate Hasmukh Lal Mehta, the archetypal Gujarati end up as neighbors sharing the same initials “H. L. Mehta”, giving rise to mix-ups that entangle the two Mehta families and the other wacky residents of Ram Bharose in a series of comic escapades!

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

PR 24x7 Network Ltd.

Dear Si

Greetings

Sub: PR 24x7 Network Ltd.

We are pleased to note that whenever we have appraised you with what we have did, what we are doing and what we plan to do, in future. You have always been our well wisher, and hence, we are really grateful to you.

Though, we have brought to your notice, as to how we had started our company, but with a humble intention to reiterate the same, we add a few lines, as under:

The PR 24x7 has started PR business in 2006. In 2007, we had started offices in 7 states. In 2008 we had started Media Monitoring business. In 2009 the company was converted into limited Company. In 2010, we obtained ISO 9001:2008 Certificate and also started outdoor publicity and Barter businesses. In 2011, we plan to start News Paper Advertisement and Education sectors.

The company has been performing well under each sector and we have planned to achieve turnover of Rs. 3.21 crore during the year 2011, and we hope that by virtue of association with valued customers, like you, we shall achieve this target.

Kindly continue to give us opportunities to serve you concern.

Thanking you

Yours sincerely;

Atul Malikram

09755020247

Heart disease in women could be reduced, if one cares at right point of time

Heart disease in women could be reduced, if one cares at right point of time

Indore: January, 9^th 2011: Indian Menopausal Society, Indore Chapter, has successfully organized an innovative session on “Asians and Coronary Artery disease-Women Heart Health Initiative “, at Hotel Radisson, Indore, today. The session was focused on heart disease, spreading in women, across South East Asian countries. Dr. Sudhir Mungee, an eminent Interventional Cardiologist in USA, and a graduate of MGM Medical College, Indore, took the session, efficiently. He enlightened the various factors of increase of heart ailment in women, and the measures of treatment also.

Dr. Mungee, in his address spoke on various points including the fact that “Victory in Heart disease is preventing it rather than treating it”.  He told “Heart disease kills more women than breast cancer and all other cancers combined.  Yet most women-and many doctors-may not recognize the early warning signs, despite the fact that more women than men die of cardiovascular disease every year”. He further advised that “Don’t become a statistic; know the facts, the symptoms and the risk factors. Take action-talk to your doctor and make healthy changes in your life for yourself, your family and your future together”. The importance of counseling and referral by Gynecologist of their patients was stressed and this is a key factor in this new initiative that is pioneered by SCAI society in USA.

He also informed that other than the traditional risk factors of heart disease such as Diabetes, High blood pressure, High cholesterol, other modifiable risks such as lack of physical activity, Stress, obesity & post-menopausal state add further burden in women population.

Dr. Mungee, during his address also gave information the atypical signs and symptoms of heart disease in women , which include, Shortness of breath, often without any chest pain, feelings of anxiety, unexplained fatigue, weakness or dizziness, pain in chest, upper back, shoulders, neck or jaw, flu-like symptoms-specifically nausea, clamminess or cold sweats. A documentary movie related to acute Heart attack care was also shown.

The session was attended by over 40 Obstetrics and gynecologists and leading women social workers. Dr. Kumud Bhagwat, Professor Emeritus, OB and Gyn., was Chief Guest, while Dr. Saroj Srivastava, MS, NAMS, LLB, President elect of Indian Menopausal society was the guest of honour.

Dr. Seema Khandelwal, on successful conclusion of the session, expressed “we are thankful to Dr. Mungee, for sharing his views and knowledge on heart disease in women. The way he conducted the session was praiseworthy, and the audience too took his directives in positive sense.

For more details please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

We are master of our body Dr. Shailendra Trivedi eminent interventional cardiologist gave health tips to be away from heart disease.

We are master of our body

Dr. Shailendra Trivedi eminent interventional cardiologist gave health tips to be away from heart disease.

Indore: 7^th Jan. 2011: “Instead of cure, we must prevent heart disease. Take responsibility of your health and you will see how wonderful the world, full of joy and every thing are”.

Above mentioned extract is theme of meaningful address, made by Dr. Shailendra Trivedi, the eminent interventional cardiologist of Indore City. The Leading practitioner of city & state was speaking in a session, organized by M/s Syncom Health care ltd. Indore. This was arranged for company’s workers & employees.

Dr. Trivedi, through his rich voice and command on the cardiac ailment subject, captured the audience. He spoke on various factors leading to heart disease, in such a simple manner that the listeners were bound to be in seats, though out the session. Dr. Trivedi stressed upon safety measures and gave tips to do away cardiac problems. He told “Generally we people avoid the common factors which prevent us, not only from heart disease but from other diseases also. We should concentrate upon our life style and avoid bad habits, such as, smoking, eating spicy or oily food, lack of exercise, intoxication etc.” He added “A man is master or doctor of his body. If he is determined, no disease can affect his body. The only simple thing is this that he should be aware of the preventive measures. Even despite all efforts, we suffer from any disease, including heart disease, there is no need to worry, go to your doctor and follow his instructions.”

For more details please contact:

Atul Malikram

9827092823

pr@atulmalikram.in